How to Stop Fretting About Your AdWords Quality Score
How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…
Xurxo Vidal
COO @ Bloom
Google Quietly Removes AdWords Places of Interest
Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.
Make the most of AdWords’ cross-device attribution reports: here’s how
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Expanded text ads: the results so far
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
One creative to rule them all: AdWords launches responsive ads
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
AdWords applies Smart Bidding to automated bidding strategies
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
Why we should all be celebrating Adwords’ device bidding upgrade
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER