Geofencing 101: What It Is, How It Works, and Why It Matters
Geofencing is one of the most powerful ways to connect digital marketing with real-world behaviour. Whether you’re trying to drive…
Olivia Taddio
Olivia is the Strategy Director at Bloom. She oversees the strategy team as well as the email marketing department.
Media Consumption: Gen Z vs Millennials
Understanding the Differences And What It Means for Brands Media habits are constantly evolving, but generational differences remain one of…
The Marketing Funnel is Dead. Long Live the Marketing Loop.
We all know the classic marketing funnel—a linear journey from awareness to conversion—right? Well, what if we told you that…
The Scoop on Google + Yahoo’s 2024 Email Sender DMARC Requirements
In October 2023, Google and Yahoo announced new sender requirements aimed at protecting recipients from unwanted emails. Fast forward to…
3 Reasons Why You Should Advertise on Disney+
Did you know that Connected TV (CTV) ads boast a remarkable 30% higher return on investment (ROI) compared to any…
Why You Should Transition to Klaviyo
Unlock the potential of your eCommerce store with Klaviyo, a powerful marketing platform designed to elevate customer experiences. In the…
How Your Brand Can Cozy up With Netflix Ads
[Updated June 2025] With millions of daily users and over 40% of all signups in the country now coming from…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER