Law 25: Why You Need a Consent Management Platform
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
Gael Cottet
Gael is the Marketing Analytics Director at Bloom.
How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
GA4-what? What’s happening on July 1st.
As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…
Web Analytics: Getting Ready for 2023
Getting ready for changes in the web analytics landscape this upcoming year is crucial for businesses in order to make…
Why Marketers Need to Start Integrating Facebook Conversions API
From tech company policies to government regulations, the digital ads ecosystem is constantly evolving. In 2015, the New Facebook Pixel…
Infographic: Roadmap For A Cookie-Less World
2025 Update:In a major turn of events, Google has announced that it is no longer planning to phase out third-party…
How Brands Can Prepare For The Phasing Out Of Third Party Cookies
2025 Update:In a major turn of events, Google has announced that it is no longer planning to phase out third-party…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER