The Bloom Methodology
As a performance agency, Bloom understands that brands need to rethink their approach to performance marketing to succeed.
Taking on The New Era of
Performance Marketing.
With the changing digital landscape, businesses face new challenges.
NEW AI-FIRST SOLUTIONS
AI is changing discovery and delivery. Customers increasingly ask AI assistants instead of searching, and the marketing work itself is being reshaped by automation.
Both demand new skills.
MARKETING IS
DIGITAL-FIRST
There used to be a distinction between brand marketing and performance marketing.
As brand marketers move online for better measurement and performance marketers invest in more brand-awareness campaigns, the lines between the two are blurring.
RISING COSTS, TIGHTER SCRUTINY
Acquisition costs keep climbing across every major platform, and finance teams expect marketing to prove profit, not just growth.
Brands need measurement that shows what spend actually causes, and the discipline to reallocate when it doesn’t.
COMPETITION
IS FIERCE
With more companies shifting their marketing initiatives online and the rise in direct-to-consumer stores, there is more competition for consumers’ attention.
More competition always leads to higher acquisition costs.
PLATFORMS AND CHANNELS ARE MULTIPLYING
Because of the large number of platforms, publishers, channels, and touchpoints, buying journeys have never been more complex.
Nowadays, customers can go from awareness to purchase in a matter of minutes, and their journey can start and end on almost any channel.
To help businesses face current digital challenges and accelerate their growth, Bloom bridges the gap between brand and performance.
Introducing Bloom’s
Brand Acceleration Methodology.
Through our brand and performance hybrid approach, we leave a lasting impression without losing sight of the outcome. The BOREAL method effectively reflects our commitment to continually drive sustainable growth, and it’s also a subtle nod to our Canadian roots. The methodology is constant; the tooling behind each step is continuously upgraded as new technology earns its place.
Brand
Plan brand strategy and understand the market
Objectives
Set goals and KPIs based on business objectives
Reach
Identify and reach relevant audiences
Engagement
Build excitement with the right messaging and creatives
Action
Drive action across marketing channels
Learnings
Measure, optimize and scale
Work with an agency that’s ahead of the curve
