How to Use Segmentation to Have an Impact on ROI.

How to Use Segmentation to Have a Significant Impact on ROI.

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MIKE WALTON

Director of Growth at Bloom

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Presenters

Mike is a multi-disciplinary digital strategist who’s delivered creative and engaging solutions across all facets of the digital landscape. Before working at Bloom, Mike worked on some of the largest sites and brands online including Sony, Redbull, Budweiser, and Playboy.

Adnan is a serial tech entrepreneur, a Co-Founder, and CEO of Aiva Labs. He's also a lover of all things artificially intelligent.

ADNAN SOMANI

CEO of Aiva Labs

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Segmentation is about relevance. It’s about being able to deliver the most relevant content and messaging to website visitors based on their needs and expectations. Using a more personalized approach based on user data is highly effective: it improves user experience, increases client retention and revenues. In other words, a great segmentation strategy usually means more money in your pocket. Watch the webinar to learn more.

What Will You Learn During this Webinar?

What is segmentation and why it’s an essential part of any digital strategy?

How to create engaging and fun ways to segment your users AND improve the user experience at the same time?

You’ve segmented your audiences... Now what? See real-life examples of how we use segmentation to increase the effectiveness of our clients’ marketing initiatives.

WATCH THE WEBINAR

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