{"id":9874,"date":"2019-10-10T11:55:43","date_gmt":"2019-10-10T15:55:43","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=9874"},"modified":"2019-10-18T13:41:36","modified_gmt":"2019-10-18T17:41:36","slug":"mon-sejour-au-pubcon-las-vegas-2019-jour-3","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-3\/","title":{"rendered":"Mon s\u00e9jour au Pubcon Las Vegas 2019 &#8211; Jour 3"},"content":{"rendered":"\n<p>Aujourd&#8217;hui on commence la journ\u00e9e avec une autre conf\u00e9rence d&#8217;un officiel de Google, cette fois-ci Nathan Johns, analyste qualit\u00e9 chez Google. Rien de trop r\u00e9volutionnaire, mais un bon &#8220;refresher&#8221; en terme de connaissances techniques.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;Please wait 15 seconds&#8230;&quot; <a href=\"https:\/\/twitter.com\/NathanJohns?ref_src=twsrc%5Etfw\">@NathanJohns<\/a> makes us experience the joy of way too long loading times this morning. That&#39;s rude. <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/gottaGoFast?src=hash&amp;ref_src=twsrc%5Etfw\">#gottaGoFast<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181992707406741506?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Aussi surprenant que \u00e7a puisse paraitre, 15 secondes c&#8217;est le temps moyen de chargement d&#8217;une page web dans le monde. Bon, encore une fois, en sachant la quantit\u00e9 de contenu-poubelle qu&#8217;on retrouve sur le web, c&#8217;est une statistique qu&#8217;on doit prendre avec un grain de sel. Ceci dit, le long et malaisant silence de 15 secondes que Nathan nous a fait vivre en dit long sur l&#8217;exp\u00e9rience client.<br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Looking for some coding resources for your technical <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a>? <a href=\"https:\/\/twitter.com\/NathanJohns?ref_src=twsrc%5Etfw\">@NathanJohns<\/a> shares Codelabs as a good resource for things like implementing structured data or working with PWAs. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/t.co\/8J5TRUyYx8\">pic.twitter.com\/8J5TRUyYx8<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181994080798040065?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Une ressource que je ne connaissais pas du tout, Codelabs de Google. Une panoplie de ressources en ligne pour apprendre \u00e0 bien utiliser les outils de Google. <br><a href=\"https:\/\/codelabs.developers.google.com\/\">https:\/\/codelabs.developers.google.com\/<\/a> <br><\/figcaption><\/figure>\n\n\n\n<p>On commence ensuite la journ\u00e9e avec une s\u00e9rie de conf\u00e9rences sur le marketing de contenu, la psychologie et comment trouver du bon talent. C&#8217;est la premi\u00e8re fois en 4 ans que je remarque du contenu aussi distingu\u00e9, et pour le mieux!<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Action\/emotion-based marketing is much more effective than a more &quot;rational&quot; approach. Especially with millennials, according to <a href=\"https:\/\/twitter.com\/VirtualMarketer?ref_src=twsrc%5Etfw\">@VirtualMarketer<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/contentMarketing?src=hash&amp;ref_src=twsrc%5Etfw\">#contentMarketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182009114940956672?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Avec une g\u00e9n\u00e9ration beaucoup plus proche de ses \u00e9motions, les mill\u00e9niaux recherchent une relation beaucoup plus intime avec les marques en ligne. Ils veulent se sentir apr\u00e9ci\u00e9s, sp\u00e9ciaux et approch\u00e9s d&#8217;une mani\u00e8re unique. En utilisant des messages rappellant de fortes \u00e9motions, il est possible de les rejoindre plus facilement.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;If you&#39;re able to create content that answers to a specific MOTIVE, you&#39;re most probably going to drive people to it.&quot; <a href=\"https:\/\/twitter.com\/michaelbonfils?ref_src=twsrc%5Etfw\">@michaelbonfils<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/contentMarketing?src=hash&amp;ref_src=twsrc%5Etfw\">#contentMarketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/psychology?src=hash&amp;ref_src=twsrc%5Etfw\">#psychology<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182013199865901056?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Le &#8220;motif&#8221; ou &#8220;l&#8217;intention de recherche&#8221; d&#8217;un utilisateur est un facteur hyper puissant qu&#8217;aucun sp\u00e9cialiste marketing ne devrait n\u00e9gliger. Un contenu qui est cr\u00e9\u00e9 pour satisfaire une intention \u00e0 beaucoup plus de chance de plaire et d&#8217;\u00eatre utile qu&#8217;un contenu qui est simplement cr\u00e9\u00e9 pour \u00eatre publi\u00e9.<\/figcaption><\/figure>\n\n\n\n<p>La session donn\u00e9e par Matt Cullen et Peter Leshaw m&#8217;a donn\u00e9e BEAUCOUP d&#8217;id\u00e9es pour raffiner notre offre d&#8217;emploi SEO ainsi que notre processus de recrutement. Je vais lister les tweets en rafale et terminer avec un r\u00e9sum\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">When hiring a good <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a>, make sure they&#39;re able to talk to IT specialists, either on the client-side or internally. Things like log analysis and site secuity may require specific technical knowledge. <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182057474670489600?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We all know that <a href=\"https:\/\/twitter.com\/hashtag\/SEM?src=hash&amp;ref_src=twsrc%5Etfw\">#SEM<\/a> specialists and <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> specialists have a teeny tiny rivalry from time to time, but for sure a good <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> should have a basic to intermediate understanding of <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash&amp;ref_src=twsrc%5Etfw\">#PPC<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182057876677808128?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A good <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> should also have some knowledge of reputation management and social media. Often more used when doing linkbuilding, this knowledge can be used to catch things that may have slipped past the PR team. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182058288927559681?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> and <a href=\"https:\/\/twitter.com\/hashtag\/UX?src=hash&amp;ref_src=twsrc%5Etfw\">#UX<\/a> have to go together. SEO can focus on the technical side while UX focuses on the user side. If they communicate together, you get the best of both worlds! <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182058860980269056?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/SEOs?src=hash&amp;ref_src=twsrc%5Etfw\">#SEOs<\/a> should be aware of legal terms such as &quot;Fair Use&quot; and other licenses related to content distribution and publication. <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182059948278108162?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Le SEO est souvent la &#8220;b\u00eate noire&#8221; de bien d&#8217;autres d\u00e9partements. Pourquoi? Simplement parce qu&#8217;on a notre mot \u00e0 dire sur tout ce qui se passe autour de nous. Matt Cullen (et ce que j&#8217;ai tweet\u00e9 ci-dessus) r\u00e9sume tr\u00e8s bien la situation d&#8217;un sp\u00e9cialiste SEO. On porte souvent plusieurs chapeaux et de temps en temps, certaines personnes, souvent beaucoup plus sp\u00e9cialis\u00e9es, se sentent attaqu\u00e9es ou bien pi\u00e9tin\u00e9es par notre implication dans un projet.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;Find a &#39;Case Maker&#39; who understands that they CAN&#39;T work in silos.&quot; That&#39;s a very, very good way to see it. <a href=\"https:\/\/twitter.com\/MattCullenSEM?ref_src=twsrc%5Etfw\">@MattCullenSEM<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182060643207172096?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption> Mais au final, le responsable SEO fait le lien entre plusieurs d\u00e9partements, c&#8217;est un vulgarisateur. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;Don&#39;t settle for general answers when you&#39;re asking specific questions.&quot; &#8211; <a href=\"https:\/\/twitter.com\/peterleshaw?ref_src=twsrc%5Etfw\">@peterleshaw<\/a> Dodging questions is never a good way to perform an interview. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182063603622367232?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Un excellent point amen\u00e9 par Peter Leshaw. Il m&#8217;arrive souvent de passer des entrevues et il arrive que certains candidats essaient de gagner du temps en contournant des questions ou en donnant une r\u00e9ponse g\u00e9n\u00e9rique, ce n&#8217;est pas bon.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;Culture of Testing&quot; &#8211; <a href=\"https:\/\/twitter.com\/peterleshaw?ref_src=twsrc%5Etfw\">@peterleshaw<\/a> Always be testing, whatever you&#39;re doing, it can be optimized, automated or improved. <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/companyCulture?src=hash&amp;ref_src=twsrc%5Etfw\">#companyCulture<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182065406367809536?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>\u00c9tant tout de m\u00eame un m\u00e9dium de performance (m\u00eame si \u00e0 long terme), le SEO doit \u00eatre test\u00e9 et re-test\u00e9 pour \u00eatre certain de pouvoir garder son avantage comp\u00e9titif. Google change son algorithme environs 8 fois par jour, on ne peut donc pas rester avec un produit statique.<\/figcaption><\/figure>\n\n\n\n<p>Et l\u00e0, la cerise sur le sundae, le point culminant de tout cette semaine de conf\u00e9rences et de sessions de travail \u00e0 eu lieu ce soir, le fameux US Search Awards. Je l&#8217;ai toujours compar\u00e9 aux Oscars du marketing num\u00e9rique, o\u00f9 on prends le temps de c\u00e9l\u00e9brer le succ\u00e8s de tous et de souligner les bons coups. Cette ann\u00e9e, j&#8217;\u00e9tais invit\u00e9 par nos tr\u00e8s chers amis chez OnCrawl, ils \u00e9taient nomin\u00e9s pour 4 cat\u00e9gories. Et&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Congrats to <a href=\"https:\/\/twitter.com\/OnCrawl?ref_src=twsrc%5Etfw\">@OnCrawl<\/a> for the Best Search Software Tool award!!! <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/software?src=hash&amp;ref_src=twsrc%5Etfw\">#software<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/USSearchAwards?src=hash&amp;ref_src=twsrc%5Etfw\">#USSearchAwards<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182168581905121280?ref_src=twsrc%5Etfw\">October 10, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>LA cat\u00e9gorie \u00e0 gagner pour eux cette ann\u00e9e, passant devant les populaires Deepcrawl, Botify et SEMRush; tout un succ\u00e8s pour l&#8217;outil Europ\u00e9en cette ann\u00e9e. \u00c7a prouve leur d\u00e9vouement pour leur client\u00e8le Nord-Am\u00e9ricaine. F\u00e9licitations de la part de toute l&#8217;\u00e9quipe chez Bloom!<\/figcaption><\/figure>\n\n\n\n<p>Et une autre surprise ce soir, une surprise qui, malgr\u00e9 le fait que j&#8217;en ai parl\u00e9 particuli\u00e8rement toute la semaine \u00e0 des coll\u00e8gues de l&#8217;industrie, semblait irr\u00e9aliste jusqu&#8217;\u00e0 ce que l&#8217;annonce soit faite en d\u00e9but de soir\u00e9e. Bref, mon Tweet repr\u00e9sente parfaitement ma r\u00e9action.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">THE CANADIAN SEARCH AWARDS ARE A THING IN 2020! <a href=\"https:\/\/twitter.com\/hashtag\/USSearchAwards?src=hash&amp;ref_src=twsrc%5Etfw\">#USSearchAwards<\/a> YESSSSSS<\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1182126357234343936?ref_src=twsrc%5Etfw\">October 10, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>C&#8217;est exact! Apr\u00e8s les Europeean Search Awards, les US Search Awards, les UK Search Awards et bien d&#8217;autres; ce sera au tour du Canada d&#8217;avoir sa propre cat\u00e9gorie de nominations! On attends encore les d\u00e9tails quant au d\u00e9roulement de l&#8217;\u00e9v\u00e9nement, mais 2020 sera une ann\u00e9e fort int\u00e9ressante dans le domaine Canadien du marketing num\u00e9rique.<\/figcaption><\/figure>\n\n\n\n<p>Relisez notre r\u00e9sum\u00e9 de la deuxi\u00e8me journ\u00e9e <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-2\/\">ici<\/a>, ou continuez votre lecture et apprenez ce qui s&#8217;est pass\u00e9 lors de la quatri\u00e8me journ\u00e9e <a href=\"https:\/\/www.makeitbloom.com\/blog\/my-journey-to-pubcon-las-vegas-2019-day-4\/\">ici<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Aujourd&#8217;hui on commence la journ\u00e9e avec une autre conf\u00e9rence d&#8217;un officiel de Google, cette fois-ci Nathan Johns, analyste qualit\u00e9 chez Google. Rien de trop r\u00e9volutionnaire, mais un bon &#8220;refresher&#8221; en terme de connaissances techniques. On commence ensuite la journ\u00e9e avec une s\u00e9rie de conf\u00e9rences sur le marketing de contenu, la psychologie et comment trouver du&hellip;","protected":false},"author":26,"featured_media":9982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[408],"tags":[],"coauthors":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference.jpg",1920,700,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-250x91.jpg",250,91,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-768x280.jpg",768,280,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-700x255.jpg",700,255,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference.jpg",1536,560,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference.jpg",1920,700,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-120x44.jpg",120,44,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-conference-700x200.jpg",700,200,true]},"uagb_author_info":{"display_name":"Pascal C\u00f4t\u00e9","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/pascal-cote\/"},"uagb_comment_info":0,"uagb_excerpt":"Aujourd&#8217;hui on commence la journ\u00e9e avec une autre conf\u00e9rence d&#8217;un officiel de Google, cette fois-ci Nathan Johns, analyste qualit\u00e9 chez Google. 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