{"id":9868,"date":"2019-10-07T23:49:01","date_gmt":"2019-10-08T03:49:01","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=9868"},"modified":"2019-10-17T09:25:06","modified_gmt":"2019-10-17T13:25:06","slug":"mon-sejour-au-pubcon-las-vegas-2019-jour-1","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/","title":{"rendered":"Mon s\u00e9jour au Pubcon Las Vegas 2019 &#8211; Jour 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui\nmarquait le tout premier jour du Pubcon Las Vegas 2019, la 19<sup>\u00e8me<\/sup>\n\u00e9dition de cette conf\u00e9rence sur le marketing num\u00e9rique. J\u2019ai l\u2019opportunit\u00e9\nencore une fois cette ann\u00e9e d\u2019y assister et de suivre les d\u00e9veloppements de l\u2019industrie\nSEO, et celle du marketing num\u00e9rique en g\u00e9n\u00e9ral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme \u00e0 chaque\nann\u00e9e, <a href=\"https:\/\/twitter.com\/btabke\">Brett Tabke<\/a>, fondateur du\nPubcon, lance l\u2019\u00e9v\u00e9nement accompagn\u00e9 de <a href=\"https:\/\/twitter.com\/jlaratro\">Joe\nLaratro<\/a>, membre du conseil du Pubcon et tr\u00e8s bon ami de Brett, en invitant\ntous les participants \u00e0 d\u00e9jeuner et \u00e0 assister \u00e0 une micro-conf\u00e9rence sur le\nPubcon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois\ntermin\u00e9, tous les participants sont amen\u00e9s \u00e0 se diriger vers la salle de\nconf\u00e9rence de leur choix. Les conf\u00e9rences du Jour 1 sont divis\u00e9es en champs d\u2019expertise,\nsoit&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SEO \u2013 Technique<\/li><li><strong>SEO \u2013 Linkbuilding<\/strong><\/li><li>PPC<\/li><li>Social<\/li><li>Local<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pubcon Master\u2019s Group Workshop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les Pubcon\nMaster\u2019s Group Workshop (abr\u00e9g\u00e9 MG) sont des sessions intensives de formations\net de conf\u00e9rences donn\u00e9es par des v\u00e9t\u00e9rans de l\u2019industrie. Chaque ann\u00e9e, la\ntoute premi\u00e8re journ\u00e9e est strictement r\u00e9serv\u00e9e aux d\u00e9tenteurs de passes\nPlatine, ils sont les seuls \u00e0 pouvoir profiter de l\u2019expertise transmise par les\nconf\u00e9renciers invit\u00e9s pour les MG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette\nann\u00e9e, j\u2019ai choisi la session sur le linkbuilding. \u00c9tant donn\u00e9 que c\u2019est une discipline\nplut\u00f4t controvers\u00e9e. J\u2019ai pr\u00e9f\u00e9r\u00e9 aller m\u2019informer aupr\u00e8s d\u2019experts de l\u2019industrie\net leur demander conseil sur cette pratique changeante. J\u2019ai eu l\u2019occasion d\u2019assister\n\u00e0 la session \u00ab&nbsp;Pro Linkbuilding&nbsp;\u00bb donn\u00e9e collectivement par <a href=\"https:\/\/twitter.com\/annsmarty\">Ann Smarty<\/a>, <a href=\"https:\/\/twitter.com\/Dixon_Jones\">Dixon Jones<\/a> et <a href=\"https:\/\/twitter.com\/Marie_Haynes\">Marie Haynes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fid\u00e8le \u00e0 mon habitude, j\u2019ai abus\u00e9 de Twitter, je l\u2019ai utilis\u00e9 comme carnet de note et le pr\u00e9sent article me servira de r\u00e9capitulatif! Bien \u00e9videmment, je ne reprendrai que les tweets pertinents sur lesquels j\u2019ai des notes \u00e0 ajouter. Autrement, vous pouvez retrouver tout l\u2019historique des tweets <a href=\"https:\/\/twitter.com\/Axxurge\">ici<\/a>. (Tous les tweets seront en Anglais)<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Is a link a good link? <a href=\"https:\/\/twitter.com\/Marie_Haynes?ref_src=twsrc%5Etfw\">@Marie_Haynes<\/a> says to check the following: Would people click on it? Is it helpful? Is it created for the sole purpose of getting a link? Check your stuff people, bad links can hurt a LOT. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181245337643569155?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Pertinent parce que plusieurs personnes (autant des clients que des coll\u00e8gues) me demandent souvent \u00ab Qu\u2019est-ce qui caract\u00e9rise un bon lien? \u00bb J\u2019ai toujours r\u00e9pondu \u00ab C\u2019est un lien que les gens vont cliquer dessus. \u00bb rien de bien compliqu\u00e9. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">For Google, everything is an entity. The goal, is to bolster your entity&#39;s authority in specific fields of expertise. Mentions, links and other trust signals do help to improve your entity&#39;s recognition. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/Marie_Haynes?ref_src=twsrc%5Etfw\">@Marie_Haynes<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181247529226104832?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Souvent durant mes pitch client, j\u2019utilise le mot \u00ab s\u00e9mantique \u00bb. Pas simplement parce que \u00e7a sone complexe, mais parce que c\u2019est d\u2019actualit\u00e9. Le web n\u2019est plus juste une s\u00e9rie de pages avec des mots, les moteurs de recherche tels que Google comprennent beaucoup plus que ce que l\u2019on pense. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ever tried to use HARO for linkbuilding? <a href=\"https:\/\/twitter.com\/Marie_Haynes?ref_src=twsrc%5Etfw\">@Marie_Haynes<\/a> uses GMail filters to identify potential link for her clients! Brilliant! <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181251814169038851?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Une technique plut\u00f4t pouss\u00e9e, mais \u00f4 combien efficace lorsque bien ex\u00e9cut\u00e9e. Des sites comme Help A Reporter Out (HARO) sont constamment \u00e0 la recherche d\u2019experts pour obtenir des points de vue sp\u00e9cifique. Parfaite opportunit\u00e9 pour avoir un lien! <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If you&#39;re not using them yet, <a href=\"https:\/\/twitter.com\/annsmarty?ref_src=twsrc%5Etfw\">@annsmarty<\/a> talks about how Linkable Assets are THE way to create content that attract links. <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181266628656254976?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption> Ce qu\u2019on qualifie de \u00ab linkable asset \u00bb c\u2019est tout ce qui incite les gens \u00e0 partager le contenu produit. Des exemples typiques sont: un rapport d\u2019industrie, une entrevue avec plusieurs experts, un outil sp\u00e9cifique \u00e0 une industrie, etc.<br> Ce type de contenu est hautement appr\u00e9ci\u00e9 par les gens qui le consomment et ces m\u00eames auront tendance \u00e0 citer votre contenu sur le web. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Couple o&#39; questions you should ask yourself when getting links: Is this a Paid link? Would this link still be valuable even if nofollow? Is this link a recommendation of your content or business? <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/links?src=hash&amp;ref_src=twsrc%5Etfw\">#links<\/a> <a href=\"https:\/\/twitter.com\/Marie_Haynes?ref_src=twsrc%5Etfw\">@Marie_Haynes<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181306442894082048?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Un peu plus de d\u00e9tails sur ce qui qualifie un \u00ab bon \u00bb lien. Toujours se demander si ce lien n\u2019existe que pour le lien, ou s\u2019il est utile en dehors de son b\u00e9n\u00e9fice SEO. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Before getting a link from any site, check what type of content currently ranks best for that specific site. You may be surprised and also able to identify patterns! <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a> <a href=\"https:\/\/twitter.com\/Dixon_Jones?ref_src=twsrc%5Etfw\">@Dixon_Jones<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181319270707257344?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Dixon mentionnait comme quoi il est possible d\u2019identifier quel type de lien performe mieux dans les SERPs simplement en faisant une recherche Google avec le domaine que vous ciblez. Fut\u00e9! <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Guest posting is dead, long live guest columns! <a href=\"https:\/\/twitter.com\/annsmarty?ref_src=twsrc%5Etfw\">@annsmarty<\/a> says that you can get picky with where you want to post, no need to post stuff every day everywhere is you want to prove\/improve your expertise. <a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Pubcon?src=hash&amp;ref_src=twsrc%5Etfw\">#Pubcon<\/a><\/p>&mdash; Pascal C\u00f4t\u00e9 (@Axxurge) <a href=\"https:\/\/twitter.com\/Axxurge\/status\/1181332149036695552?ref_src=twsrc%5Etfw\">October 7, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption> Plusieurs personnes pensent qu\u2019ils doivent publier du contenu sur tous les sites possibles et imaginable pour tenter d\u2019obtenir des liens. Ann pr\u00e9f\u00e8re utiliser le classique \u00ab Quality Over Quantity \u00bb pour choisir o\u00f9 elle publie son contenu. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez en savoir plus sur ce qui s&#8217;est pass\u00e9 au Pubcon Las Vegas 2019? Jetez un coup d&#8217;oeil au r\u00e9sum\u00e9 de la deuxi\u00e8me journ\u00e9e de l&#8217;\u00e9v\u00e9nement <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-2\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Aujourd\u2019hui marquait le tout premier jour du Pubcon Las Vegas 2019, la 19\u00e8me \u00e9dition de cette conf\u00e9rence sur le marketing num\u00e9rique. J\u2019ai l\u2019opportunit\u00e9 encore une fois cette ann\u00e9e d\u2019y assister et de suivre les d\u00e9veloppements de l\u2019industrie SEO, et celle du marketing num\u00e9rique en g\u00e9n\u00e9ral. Comme \u00e0 chaque ann\u00e9e, Brett Tabke, fondateur du Pubcon, lance&hellip;","protected":false},"author":26,"featured_media":9973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[408],"tags":[],"coauthors":[],"class_list":["post-9868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Pascal C\u00f4t\u00e9\"\/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta name=\"msvalidate.01\" content=\"0F73572D6D76A4E282A8C6A34E2520A3\" \/>\n\t<meta name=\"keywords\" content=\"seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Bloom | Digital Marketing Done Right\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Bloom au Pubcon Las Vegas 2019 | Jour 1 | Bloom\" \/>\n\t\t<meta property=\"og:description\" content=\"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/\" \/>\n\t\t<meta property=\"fb:admins\" content=\"76328240510\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-08T03:49:01+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-17T13:25:06+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/makeitbloom\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@makeitbloom\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Bloom au Pubcon Las Vegas 2019 | Jour 1 | Bloom\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Bloom au Pubcon Las Vegas 2019 | Jour 1 | Bloom","description":"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.","canonical_url":"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/","robots":"max-image-preview:large","keywords":"seo","webmasterTools":{"google-site-verification":"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA","msvalidate.01":"0F73572D6D76A4E282A8C6A34E2520A3","miscellaneous":""},"schema":null,"og:locale":"fr_CA","og:site_name":"Bloom | Digital Marketing Done Right","og:type":"article","og:title":"Bloom au Pubcon Las Vegas 2019 | Jour 1 | Bloom","og:description":"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.","og:url":"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/","fb:admins":"76328240510","og:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:secure_url":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:width":600,"og:image:height":600,"article:published_time":"2019-10-08T03:49:01+00:00","article:modified_time":"2019-10-17T13:25:06+00:00","article:publisher":"https:\/\/www.facebook.com\/makeitbloom\/","twitter:card":"summary_large_image","twitter:site":"@makeitbloom","twitter:title":"Bloom au Pubcon Las Vegas 2019 | Jour 1 | Bloom","twitter:description":"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.","twitter:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png"},"aioseo_meta_data":{"post_id":"9868","title":"Bloom au Pubcon Las Vegas 2019 | Jour 1 | #site_title","description":"Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-05-14 14:37:49","updated":"2023-03-27 14:13:26","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/seo\/\" title=\"SEO\">SEO<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMon s\u00e9jour au Pubcon Las Vegas 2019 \u2013 Jour 1\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"SEO","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/seo\/"},{"label":"Mon s\u00e9jour au Pubcon Las Vegas 2019 &#8211; Jour 1","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/mon-sejour-au-pubcon-las-vegas-2019-jour-1\/"}],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-250x91.jpg",250,91,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-768x280.jpg",768,280,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-700x255.jpg",700,255,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1536,560,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-120x44.jpg",120,44,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-700x200.jpg",700,200,true]},"uagb_author_info":{"display_name":"Pascal C\u00f4t\u00e9","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/pascal-cote\/"},"uagb_comment_info":0,"uagb_excerpt":"Aujourd\u2019hui marquait le tout premier jour du Pubcon Las Vegas 2019, la 19\u00e8me \u00e9dition de cette conf\u00e9rence sur le marketing num\u00e9rique. J\u2019ai l\u2019opportunit\u00e9 encore une fois cette ann\u00e9e d\u2019y assister et de suivre les d\u00e9veloppements de l\u2019industrie SEO, et celle du marketing num\u00e9rique en g\u00e9n\u00e9ral. Comme \u00e0 chaque ann\u00e9e, Brett Tabke, fondateur du Pubcon, lance&hellip;","amp_enabled":true,"rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-250x91.jpg",250,91,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-700x255.jpg",700,255,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1536,560,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-120x44.jpg",120,44,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp-700x200.jpg",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/10\/pubcon-wp.jpg",1920,700,false]},"rttpg_author":{"display_name":"Pascal C\u00f4t\u00e9","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/pascal-cote\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/seo\/\" rel=\"tag\">SEO<\/a>","rttpg_excerpt":"Aujourd\u2019hui marquait le tout premier jour du Pubcon Las Vegas 2019, la 19\u00e8me \u00e9dition de cette conf\u00e9rence sur le marketing num\u00e9rique. J\u2019ai l\u2019opportunit\u00e9 encore une fois cette ann\u00e9e d\u2019y assister et de suivre les d\u00e9veloppements de l\u2019industrie SEO, et celle du marketing num\u00e9rique en g\u00e9n\u00e9ral. Comme \u00e0 chaque ann\u00e9e, Brett Tabke, fondateur du Pubcon, lance&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/9868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=9868"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/9868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/9973"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=9868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=9868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=9868"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=9868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}