{"id":16323,"date":"2024-08-01T16:33:53","date_gmt":"2024-08-01T20:33:53","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=16323"},"modified":"2024-08-01T16:33:59","modified_gmt":"2024-08-01T20:33:59","slug":"google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/","title":{"rendered":"Google revient sur sa d\u00e9cision d\u2019\u00e9liminer les cookies tiers: les impacts en marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud83d\udde3 \u00ab L\u2019apocalypse des cookies \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udde3 \u00ab Les cookies tiers sont morts \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udde3 \u00ab La purge des cookies \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les quatre derni\u00e8res ann\u00e9es, les sp\u00e9cialistes du marketing ont \u00e9t\u00e9 bombard\u00e9s d\u2019information sur la fin des cookies tiers, aussi appel\u00e9s \u00ab Third-Party Cookies \u00bb en anglais. En 2020, le g\u00e9ant du Web, Google, avait annonc\u00e9 qu\u2019il \u00e9liminerait progressivement les cookies tiers sur son navigateur, Chrome. Depuis, les blogues et les nouvelles se multiplient sur le sujet. Pourquoi on en parle autant? Parce que l\u2019\u00e9limination des cookies change compl\u00e8tement les approches traditionnelles en marketing num\u00e9rique. Sans cookies tiers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certaines tactiques \u00e9prouv\u00e9es comme le remarketing deviennent vraiment moins efficaces.<\/li>\n\n\n\n<li>Le suivi des conversions devient de plus en plus difficile. Il est complexe d\u2019attribuer des conversions aux diff\u00e9rents canaux.&nbsp;<\/li>\n\n\n\n<li>Nous r\u00e9coltons moins d\u2019informations sur le comportement et les int\u00e9r\u00eats des consommateurs. C\u2019est donc plus difficile de lancer des publicit\u00e9s personnalis\u00e9es.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rant l\u2019ampleur de ce projet et ses impacts, Google tente de trouver une solution qui augmente la protection des donn\u00e9es personnelles, sans toutefois trop p\u00e9naliser les annonceurs et les \u00e9diteurs. La t\u00e2che \u00e9tait loin d\u2019\u00eatre simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, apr\u00e8s quatre ans de travail, Google d\u00e9cide de faire marche arri\u00e8re et de revenir sur sa d\u00e9cision. Oui, vous avez bien lu.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Google ne supprimera pas les cookies tiers de Chrome.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;apocalypse des cookies est annul\u00e9e&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faisons un retour sur les \u00e9v\u00e9nements et d\u00e9couvrons ensemble ce que ce changement signifie pour les sp\u00e9cialistes du marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chronologie des \u00e9v\u00e9nements en lien avec l\u2019\u00e9limination des cookies tiers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des quatre derni\u00e8res ann\u00e9es, Google a pr\u00e9venu les utilisateurs qu&#8217;il ne s&#8217;agissait pas de savoir \u00ab si \u00bb, mais \u00ab quand&nbsp;\u00bb les cookies tiers allaient dispara\u00eetre. Google est revenu sur sa d\u00e9cision apr\u00e8s de multiples reports et d\u00e9lais :<\/p>\n\n\n\n<div class=\"wp-block-uagb-content-timeline uagb-timeline__outer-wrap uagb-block-52f7cbd2 uagb-timeline__content-wrap uagb-timeline__center-block  uagb-timeline__arrow-center uagb-timeline\">\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-365d309e uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Ao\u00fbt 2019<\/h4><p class=\"uagb-timeline-desc-content\">Google lance Privacy Sandbox, une initiative open source destin\u00e9e \u00e0 am\u00e9liorer la confidentialit\u00e9 et la s\u00e9curit\u00e9 sur le Web, sans trop p\u00e9naliser les annonceurs et les \u00e9diteurs.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-913ebca6 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Janvier 2020<\/h4><p class=\"uagb-timeline-desc-content\">Google annonce son projet de supprimer progressivement la prise en charge des cookies tiers dans Chrome d&#8217;ici mars 2022.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-1fa8cf2d uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Juin 2021<\/h4><p class=\"uagb-timeline-desc-content\">Google repousse la suppression des cookies \u00e0 la fin de l&#8217;ann\u00e9e 2023.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-03106375 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Juillet 2022<\/h4><p class=\"uagb-timeline-desc-content\">Google d\u00e9clare que la compagnie a besoin d&#8217;effectuer plus de tests et qu&#8217;elle a l&#8217;intention de supprimer progressivement les cookies tiers dans Chrome au cours du second trimestre 2024.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-49d8311e uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Janvier 2024<\/h4><p class=\"uagb-timeline-desc-content\">Google a commenc\u00e9 \u00e0 supprimer progressivement les cookies tiers. Pour 1% des utilisateurs (s\u00e9lectionn\u00e9s au hasard) les cookies tiers sont restreints par d\u00e9faut dans Chrome.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-da511e38 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">F\u00e9vrier 2024<\/h4><p class=\"uagb-timeline-desc-content\">L&#8217;autorit\u00e9 britannique de la concurrence et des march\u00e9s (CMA) publie un rapport qui soul\u00e8ve des probl\u00e8mes de concurrence concernant le Privacy Sandbox de Google. Le moteur de recherche doit r\u00e9soudre ces probl\u00e8mes avant de proc\u00e9der \u00e0 la suppression des cookies tiers.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-877501d8 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Avril 2024<\/h4><p class=\"uagb-timeline-desc-content\">Google annonce que les cookies tiers seront limit\u00e9s pour tous les utilisateurs de Chrome au d\u00e9but de l&#8217;ann\u00e9e 2025.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-4322c9e7 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Juillet 2024<\/h4><p class=\"uagb-timeline-desc-content\">Google abandonne compl\u00e8tement le projet.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n<div class=\"uagb-timeline__line\"><div class=\"uagb-timeline__line__inner\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi Google a-t-il d\u00e9cid\u00e9 de conserver les cookies de tiers ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plusieurs facteurs ont contribu\u00e9 \u00e0 ce que Google revienne sur sa d\u00e9cision, notamment la pression importante exerc\u00e9e par les autorit\u00e9s publiques et autres parties prenantes du secteur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, des tests ont r\u00e9v\u00e9l\u00e9 que l&#8217;absence de cookies tiers entra\u00eenait une perte de revenus de <a href=\"https:\/\/github.com\/google\/ads-privacy\/blob\/master\/mode_b_testing_whitepaper.pdf\">20%<\/a> pour les annonceurs, m\u00eame si le \u00ab Privacy Sandbox \u00bb \u00e9tait en place. \u00c9tant donn\u00e9 que les recettes publicitaires font partie int\u00e9grante du mod\u00e8le d&#8217;affaires de Google, il est probable que ces r\u00e9percussions financi\u00e8res ont jou\u00e9 un r\u00f4le dans la d\u00e9cision de l&#8217;entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La nouvelle solution de Google pour une plus grande protection de la vie priv\u00e9e dans Chrome<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies tiers sont l\u00e0 pour rester&#8230; Mais qu&#8217;en est-il de la protection des donn\u00e9es personnelles? Rappelons-nous qu&#8217;au d\u00e9part, la suppression des cookies tiers avait pour but de r\u00e9pondre aux pr\u00e9occupations croissantes des utilisateurs en mati\u00e8re de protection de la vie priv\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque Google annonce le maintien des cookies tiers, l&#8217;entreprise annonce aussi une nouvelle solution pour augmenter la protection des donn\u00e9es. En effet, Google d\u00e9cide d&#8217;offrir aux utilisateurs plus de contr\u00f4le sur leur exp\u00e9rience de navigation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;apr\u00e8s nos observations, Google pourrait introduire une sorte de plateforme de gestion du consentement \u00e0 l&#8217;\u00e9chelle du navigateur. Cela signifie que les utilisateurs pourraient potentiellement refuser les cookies tiers sur TOUS les sites, en quelques clics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#8217;est-ce que \u00e7a signifie pour les sp\u00e9cialistes du marketing ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est encore trop t\u00f4t pour savoir quel sera l&#8217;impact exact du recul de Google, mais voici quelques pistes de r\u00e9flexion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des ressemblances marqu\u00e9es avec le protocole \u00ab App Tracking Transparency\u00bb d&#8217;Apple&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle solution de Google n&#8217;est pas sans rappeler le protocole \u00ab App Tracking Transparency \u00bb d&#8217;Apple.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentiellement, en 2021, lors de la mise \u00e0 jour iOS 14, Apple a lanc\u00e9 une nouvelle fonctionnalit\u00e9 de protection de la vie priv\u00e9e. D\u00e9sormais, chaque application t\u00e9l\u00e9charg\u00e9e sur un iPhone doit obtenir l&#8217;autorisation de l&#8217;utilisateur pour pouvoir suivre ses activit\u00e9s sur diff\u00e9rentes applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe peu de donn\u00e9es sur l&#8217;impact qu&#8217;a eu l&#8217;impl\u00e9mentation de cette nouvelle solution. Toutefois, <a href=\"https:\/\/www.flurry.com\/blog\/att-opt-in-rate-monthly-updates\/\">cet article datant de 2022<\/a>, indique que seulement 26% des utilisateurs ont accept\u00e9 les fonctionnalit\u00e9s de suivi. Si Google met en \u0153uvre sa solution, on peut s&#8217;attendre \u00e0 un taux de consentement similaire, voire inf\u00e9rieur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donc, avec ou sans cookies, nous nous attendons \u00e0 ce que les annonceurs continuent de rencontrer des difficult\u00e9s en mati\u00e8re de suivi des conversions, de remarketing et de ciblage publicitaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a veut dire que tous les efforts qu&#8217;ont faits les entreprises et les \u00e9diteurs pour s&#8217;adapter \u00e0 la disparition des cookies tiers n&#8217;ont pas \u00e9t\u00e9 vains. Plusieurs entreprises ont mis en place des solutions de suivi avanc\u00e9es, comme le suivi c\u00f4t\u00e9 serveur et les \u00ab Enhanced Conversions \u00bb de Google. D&#8217;autres ont mis\u00e9 sur la collecte de \u00ab first-party data \u00bb, c&#8217;est-\u00e0-dire des donn\u00e9es explicitement partag\u00e9es par l&#8217;utilisateur. Toutes ses initiatives sont toujours d&#8217;actualit\u00e9 et restent pertinentes pour l&#8217;avenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La protection de la vie priv\u00e9e est toujours aussi importante&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si Google est l&#8217;un des principaux leaders dans le monde num\u00e9rique, sa d\u00e9cision de conserver les cookies de tiers ne signifie pas pour autant que la vie priv\u00e9e de l&#8217;utilisateur n&#8217;est plus un sujet d&#8217;actualit\u00e9. En effet, d&#8217;autres navigateurs, comme Safari, adoptent une approche totalement diff\u00e9rente.&nbsp; Il y a d\u00e9j\u00e0 plusieurs ann\u00e9es que Safari a \u00e9limin\u00e9 les cookies de tiers, et le navigateur continue d&#8217;ajouter des fonctions de s\u00e9curit\u00e9 pour les utilisateurs. En juillet 2024, il a ajout\u00e9 \u00e0 son navigateur une fonction appel\u00e9e \u00ab <a href=\"https:\/\/gigazine.net\/gsc_news\/en\/20240718-safari-webkit-private-browsing\/\">Link Tracking Protection<\/a> \u00bb. Cette fonctionnalit\u00e9 supprime automatiquement les informations ajout\u00e9es aux URL qui permettent de suivre le parcours des internautes sur le Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est donc crucial de veiller \u00e0 la protection de la vie priv\u00e9e des utilisateurs lors du lancement de nouvelles initiatives marketing. Cela permet non seulement de respecter les r\u00e9glementations en constante \u00e9volution, mais aussi de pr\u00e9server la confiance des consommateurs et de promouvoir des relations positives dans un contexte o\u00f9 la confidentialit\u00e9 est de plus en plus valoris\u00e9e.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Les entreprises ont investi des ressources consid\u00e9rables et ont modifi\u00e9 leurs strat\u00e9gies pour s&#8217;adapter \u00e0 un monde sans cookies. Bien que la d\u00e9cision de Google puisse \u00eatre frustrante, toute initiative visant \u00e0 am\u00e9liorer la protection de la vie priv\u00e9e des utilisateurs est un pas dans la bonne direction. \u00bb<\/p>\n<cite>Ga\u00ebl Cottet, directeur de l&#8217;analyse des donn\u00e9es chez Bloom<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">La discussion n&#8217;est pas termin\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9cision de Google de conserver les cookies tiers ne signifie pas que le d\u00e9bat sur la protection de la vie priv\u00e9e et la collecte de donn\u00e9es est termin\u00e9. C&#8217;est plut\u00f4t un rappel que le paysage du marketing num\u00e9rique est en constante \u00e9volution. En accordant la priorit\u00e9 \u00e0 la protection de la vie priv\u00e9e des utilisateurs, en adoptant des technologies de suivi avanc\u00e9es et en exploitant les donn\u00e9es \u00ab first-party \u00bb, les sp\u00e9cialistes du marketing vont prosp\u00e9rer dans ce nouvel environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes impatients de d\u00e9couvrir les prochains d\u00e9veloppements de cette histoire, en particulier la forme que prendra la nouvelle solution de Google.<\/p>\n\n","protected":false},"excerpt":{"rendered":"\ud83d\udde3 \u00ab L\u2019apocalypse des cookies \u00bb \ud83d\udde3 \u00ab Les cookies tiers sont morts \u00bb \ud83d\udde3 \u00ab La purge des cookies \u00bb Dans les quatre derni\u00e8res ann\u00e9es, les sp\u00e9cialistes du marketing ont \u00e9t\u00e9 bombard\u00e9s d\u2019information sur la fin des cookies tiers, aussi appel\u00e9s \u00ab Third-Party Cookies \u00bb en anglais. En 2020, le g\u00e9ant du Web, Google,&hellip;","protected":false},"author":35,"featured_media":16332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[418],"tags":[],"coauthors":[],"class_list":["post-16323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"L&#039;apocalypse du third-party cookie n&#039;aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marie-Jo\u00eblle Turgeon\"\/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta name=\"msvalidate.01\" content=\"0F73572D6D76A4E282A8C6A34E2520A3\" \/>\n\t<meta name=\"keywords\" content=\"marketing web\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Bloom | Digital Marketing Done Right\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom\" \/>\n\t\t<meta property=\"og:description\" content=\"L&#039;apocalypse du third-party cookie n&#039;aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/\" \/>\n\t\t<meta property=\"fb:admins\" content=\"76328240510\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-08-01T20:33:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-08-01T20:33:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/makeitbloom\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@makeitbloom\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom\" \/>\n\t\t<meta name=\"twitter:description\" content=\"L&#039;apocalypse du third-party cookie n&#039;aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom","description":"L'apocalypse du third-party cookie n'aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.","canonical_url":"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/","robots":"max-image-preview:large","keywords":"marketing web","webmasterTools":{"google-site-verification":"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA","msvalidate.01":"0F73572D6D76A4E282A8C6A34E2520A3","miscellaneous":""},"schema":null,"og:locale":"fr_CA","og:site_name":"Bloom | Digital Marketing Done Right","og:type":"article","og:title":"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom","og:description":"L'apocalypse du third-party cookie n'aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.","og:url":"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/","fb:admins":"76328240510","og:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:secure_url":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:width":600,"og:image:height":600,"article:published_time":"2024-08-01T20:33:53+00:00","article:modified_time":"2024-08-01T20:33:59+00:00","article:publisher":"https:\/\/www.facebook.com\/makeitbloom\/","twitter:card":"summary_large_image","twitter:site":"@makeitbloom","twitter:title":"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom","twitter:description":"L'apocalypse du third-party cookie n'aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.","twitter:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png"},"aioseo_meta_data":{"post_id":"16323","title":"Google renonce \u00e0 \u00e9liminer les cookies tiers | Bloom","description":"L'apocalypse du third-party cookie n'aura pas lieu. Notre agence marketing fait un retour sur les \u00e9v\u00e9nements et pr\u00e9sente les impacts de la d\u00e9cision de Google.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-07-31 17:22:31","updated":"2024-08-01 20:34:01","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/marketing-web\/\" title=\"Marketing Web\">Marketing Web<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tGoogle revient sur sa d\u00e9cision d\u2019\u00e9liminer les cookies tiers: les impacts en marketing\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Marketing Web","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/marketing-web\/"},{"label":"Google revient sur sa d\u00e9cision d\u2019\u00e9liminer les cookies tiers: les impacts en marketing","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/google-revient-sur-sa-decision-deliminer-les-cookies-tiers-les-impacts-en-marketing\/"}],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-250x127.png",250,127,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-768x391.png",768,391,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-700x357.png",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-1536x782.png",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-120x61.png",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"\ud83d\udde3 \u00ab L\u2019apocalypse des cookies \u00bb \ud83d\udde3 \u00ab Les cookies tiers sont morts \u00bb \ud83d\udde3 \u00ab La purge des cookies \u00bb Dans les quatre derni\u00e8res ann\u00e9es, les sp\u00e9cialistes du marketing ont \u00e9t\u00e9 bombard\u00e9s d\u2019information sur la fin des cookies tiers, aussi appel\u00e9s \u00ab Third-Party Cookies \u00bb en anglais. En 2020, le g\u00e9ant du Web, Google,&hellip;","amp_enabled":true,"rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-250x127.png",250,127,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-700x357.png",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-1536x782.png",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-120x61.png",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/07\/google-cancel-third-party-cookie-phaseout-7.png",1600,815,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/marketing-web\/\" rel=\"tag\">Marketing Web<\/a>","rttpg_excerpt":"\ud83d\udde3 \u00ab L\u2019apocalypse des cookies \u00bb \ud83d\udde3 \u00ab Les cookies tiers sont morts \u00bb \ud83d\udde3 \u00ab La purge des cookies \u00bb Dans les quatre derni\u00e8res ann\u00e9es, les sp\u00e9cialistes du marketing ont \u00e9t\u00e9 bombard\u00e9s d\u2019information sur la fin des cookies tiers, aussi appel\u00e9s \u00ab Third-Party Cookies \u00bb en anglais. En 2020, le g\u00e9ant du Web, Google,&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/16323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=16323"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/16323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/16332"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=16323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=16323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=16323"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=16323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}