{"id":13891,"date":"2022-10-24T15:14:07","date_gmt":"2022-10-24T19:14:07","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=13891"},"modified":"2025-01-03T12:29:35","modified_gmt":"2025-01-03T16:29:35","slug":"formats-et-dimensions-des-publicites-sur-les-medias-sociaux-et-google-en-2025","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/formats-et-dimensions-des-publicites-sur-les-medias-sociaux-et-google-en-2025\/","title":{"rendered":"Formats et dimensions des publicit\u00e9s sur les m\u00e9dias sociaux et Google en 2025"},"content":{"rendered":"\n<p><em>Cet article a \u00e9t\u00e9 mis \u00e0 jour en Janvier 2025<\/em><\/p>\n\n\n\n<p>\u00cates-vous d\u00e9pass\u00e9.e par le nombre de formats publicitaires d\u00e9sormais disponibles sur les m\u00e9dias sociaux et en programmatique ? 1080&#215;1080, 1080&#215;1920, 300&#215;600, 1200&#215;1200, 728&#215;90&#8230; c&#8217;est devenu difficile de s&#8217;y retrouver! \ud83d\ude35\u200d\ud83d\udcab<\/p>\n\n\n\n<p>Pour vous aider, nos designers vous ont pr\u00e9par\u00e9 un aide-m\u00e9moire avec les tailles et ratios recommand\u00e9s pour chaque plateforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur Google Ads<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display Ads <\/li>\n\n\n\n<li>Responsive Display Ads<\/li>\n\n\n\n<li>Performance Max<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1200\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2.png\" alt=\"\" class=\"wp-image-13892 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2-700x699.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2-768x767.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_1-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1200;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1200\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2.png\" alt=\"\" class=\"wp-image-13894 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2-700x699.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2-768x767.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_2-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur YouTube<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display Ads <\/li>\n\n\n\n<li>Overlay Ads<\/li>\n\n\n\n<li>Video Ads (Non-Skippable, Skippable, Bumper)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1201\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2.png\" alt=\"\" class=\"wp-image-13896 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2-700x700.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2-768x768.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_9-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1201;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur TikTok<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video Ads<\/li>\n\n\n\n<li>Collection Ads<\/li>\n\n\n\n<li>Display Card Add-On<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1201\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2.png\" alt=\"\" class=\"wp-image-13898 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2-700x700.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2-768x768.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_7-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1201;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur Facebook et Instagram<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feed Static or Video<\/li>\n\n\n\n<li>Collection Ads<\/li>\n\n\n\n<li>Stories Static or Video<\/li>\n\n\n\n<li>Carousel Feed<\/li>\n\n\n\n<li>Carousel Stories<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1200\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2.png\" alt=\"\" class=\"wp-image-13900 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2-700x699.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2-768x767.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_4-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1200;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1200\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2.png\" alt=\"\" class=\"wp-image-13902 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2-700x699.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2-768x767.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_3-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1200;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur Pinterest<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pin Ads<\/li>\n\n\n\n<li>App Install Ads<\/li>\n\n\n\n<li>Shopping Ads<\/li>\n\n\n\n<li>Carousel Ads<\/li>\n\n\n\n<li>Collection Ad<\/li>\n\n\n\n<li>Full-Width Video Ads<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1201\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2.png\" alt=\"\" class=\"wp-image-13904 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2.png 1200w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2-700x701.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2-768x769.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_5-2-120x120.png 120w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/1201;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1201\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2.png\" alt=\"\" class=\"wp-image-13906 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2-700x700.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2-768x768.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_6-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1201;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Formats publicitaires sur Snapchat<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single Ads<\/li>\n\n\n\n<li>Story Ads<\/li>\n\n\n\n<li>Collection Ads<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"1201\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2.png\" alt=\"\" class=\"wp-image-13908 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2.png 1201w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2-250x250.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2-700x700.png 700w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2-150x150.png 150w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2-768x768.png 768w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/size-guide_8-2-120x120.png 120w\" data-sizes=\"(max-width: 1201px) 100vw, 1201px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1201px; --smush-placeholder-aspect-ratio: 1201\/1201;\" \/><\/figure>\n\n\n\n<p>Vous avez besoin d&#8217;aide pour cr\u00e9er des annonces ou les d\u00e9cliner pour les diff\u00e9rentes plateformes num\u00e9rique ? <a href=\"\/fr\/contact\" class=\"ek-link\">Contactez nos designers sp\u00e9cialis\u00e9.es en num\u00e9rique<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Cet article a \u00e9t\u00e9 mis \u00e0 jour en Janvier 2025 \u00cates-vous d\u00e9pass\u00e9.e par le nombre de formats publicitaires d\u00e9sormais disponibles sur les m\u00e9dias sociaux et en programmatique ? 1080&#215;1080, 1080&#215;1920, 300&#215;600, 1200&#215;1200, 728&#215;90&#8230; c&#8217;est devenu difficile de s&#8217;y retrouver! \ud83d\ude35\u200d\ud83d\udcab Pour vous aider, nos designers vous ont pr\u00e9par\u00e9 un aide-m\u00e9moire avec les tailles et ratios&hellip;","protected":false},"author":35,"featured_media":13915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[418],"tags":[],"coauthors":[],"class_list":["post-13891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header.png",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-250x127.png",250,127,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-768x391.png",768,391,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-700x357.png",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-1536x782.png",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header.png",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-120x61.png",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/digital-ads-size-header-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"Cet article a \u00e9t\u00e9 mis \u00e0 jour en Janvier 2025 \u00cates-vous d\u00e9pass\u00e9.e par le nombre de formats publicitaires d\u00e9sormais disponibles sur les m\u00e9dias sociaux et en programmatique ? 1080&#215;1080, 1080&#215;1920, 300&#215;600, 1200&#215;1200, 728&#215;90&#8230; 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c&#8217;est devenu difficile de s&#8217;y retrouver! \ud83d\ude35\u200d\ud83d\udcab Pour vous aider, nos designers vous ont pr\u00e9par\u00e9 un aide-m\u00e9moire avec les tailles et ratios&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/13891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=13891"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/13891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/13915"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=13891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=13891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=13891"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=13891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}