{"id":13550,"date":"2022-07-19T06:53:41","date_gmt":"2022-07-19T10:53:41","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=13550"},"modified":"2022-07-19T06:53:44","modified_gmt":"2022-07-19T10:53:44","slug":"polysleep-1111-et-bloom-presente-zzze-matelas","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/polysleep-1111-et-bloom-presente-zzze-matelas\/","title":{"rendered":"Polysleep, 11:11 et Bloom pr\u00e9sente ZZZe matelas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/polysleep.ca\/\" class=\"ek-link\">Polysleep<\/a> lance sa nouvelle offensive publicitaire \u00ab Polysleep, ZZZe matelas \u00bb en collaboration avec <a href=\"https:\/\/www.1111creation.com\/\">11:11 Alignement cr\u00e9atif<\/a> et l\u2019agence num\u00e9rique <a href=\"https:\/\/www.makeitbloom.com\/\">Bloom<\/a>. La nouvelle campagne fait la promotion des matelas de haute qualit\u00e9, con\u00e7us et fabriqu\u00e9s au Qu\u00e9bec.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le matelas est un objet souvent n\u00e9glig\u00e9 par les consommateurs, et pourtant, un bon matelas peut avoir un impact majeur sur la routine du sommeil et la sant\u00e9. Nous avons imagin\u00e9 une campagne qui exploite ce th\u00e8me avec humour. Les spectateurs et les protagonistes sont plong\u00e9s dans l\u2019univers Polysleep, un espace douillet, luxueux et lumineux. \u00bb explique Nicolas Massey, align\u00e9 \u00e0 la cr\u00e9ation chez 11:11.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne humoristique et humaine est d\u00e9clin\u00e9e en quatre versions. Chacune met en valeur un des piliers de marque qui font la renomm\u00e9e des matelas Polysleep:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La beaut\u00e9 et le design<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Design \u00e9pur\u00e9 et couleurs apaisants - Polysleep ZZZe matelas\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/DLEEns8TfmA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le confort et le support<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dormez comme une buche - Polysleep ZZZe matelas\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/_pOe2nB9Mws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;innovation et la technologie<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Matelas ZZZuper technologie - Polysleep : ZZZe matelas\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/yegXYAN1AiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;hygi\u00e8ne et les propri\u00e9t\u00e9s antibact\u00e9riennes<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Matelas en mousse antimicrobienne certifi\u00e9e - Polysleep ZZZe matelas\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/i6hUK20Rwcs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Chez Polysleep, le bien-\u00eatre de nos clients a toujours \u00e9t\u00e9 au c\u0153ur de nos initiatives et nous sommes ravis de travailler aux c\u00f4t\u00e9s d&#8217;une \u00e9quipe qui comprend parfaitement la marque et qui a la cr\u00e9ativit\u00e9 et la strat\u00e9gie n\u00e9cessaires pour mettre en avant les piliers de Polysleep tout en comprenant les besoins de nos clients.\u00bb explique Jeremiah Curvers, PDG et cofondateur chez Polysleep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne cherche \u00e0 rejoindre un vaste public. Elle d\u00e9montre que Polysleep poss\u00e8de les matelas et la technologie pour r\u00e9pondre au besoin de sommeil et de tranquillit\u00e9 des jeunes et moins jeunes, des c\u00e9libataires ou des couples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ayant g\u00e9r\u00e9 le marketing de performance de Polysleep depuis 2019, notre \u00e9quipe a une tr\u00e8s bonne compr\u00e9hension du march\u00e9, de la marque et du public cible de Polysleep. Ces informations nous ont permis d&#8217;aligner la discussion strat\u00e9gique et de d\u00e9finir des axes de communication pertinents. Le concept des ZZZ frappe dans le mille et rend ce classique indissociable de la marque Polysleep. \u00bb explique Franz Fontaine, Vice-Pr\u00e9sident Strat\u00e9gie chez Bloom.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des vid\u00e9os de 30 secondes, 15 secondes et 6 secondes seront diffus\u00e9es sur les canaux num\u00e9riques et traditionnels, au Qu\u00e9bec et dans le reste du Canada.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Annonceur: Polysleep<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ation: 11:11 Alignement cr\u00e9atif<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strat\u00e9gie: Bloom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production : CONSULAT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9alisation : Jocelyn Michel<\/p>\n","protected":false},"excerpt":{"rendered":"Polysleep lance sa nouvelle offensive publicitaire \u00ab Polysleep, ZZZe matelas \u00bb en collaboration avec 11:11 Alignement cr\u00e9atif et l\u2019agence num\u00e9rique Bloom. La nouvelle campagne fait la promotion des matelas de haute qualit\u00e9, con\u00e7us et fabriqu\u00e9s au Qu\u00e9bec.&nbsp; \u00ab Le matelas est un objet souvent n\u00e9glig\u00e9 par les consommateurs, et pourtant, un bon matelas peut avoir&hellip;","protected":false},"author":35,"featured_media":13553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[216],"tags":[],"coauthors":[],"class_list":["post-13550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Polysleep launches its new advertising campaign &quot;Polysleep, ZZZe mattress&quot; in collaboration with 11:11 Creative Alignment and digital agency Bloom.\" \/>\n\t<meta name=\"robots\" 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17:08:59","updated":"2023-03-27 14:22:11","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.makeitbloom.com\/blog\/category\/digital-marketing\/\" title=\"Digital Marketing\">Digital Marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPolysleep, 11:11 et Bloom pr\u00e9sente ZZZe matelas\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Digital Marketing","link":"https:\/\/www.makeitbloom.com\/blog\/category\/digital-marketing\/"},{"label":"Polysleep, 11:11 et Bloom pr\u00e9sente ZZZe 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Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"Polysleep lance sa nouvelle offensive publicitaire \u00ab Polysleep, ZZZe matelas \u00bb en collaboration avec 11:11 Alignement cr\u00e9atif et l\u2019agence num\u00e9rique Bloom. La nouvelle campagne fait la promotion des matelas de haute qualit\u00e9, con\u00e7us et fabriqu\u00e9s au Qu\u00e9bec.&nbsp; \u00ab Le matelas est un objet souvent n\u00e9glig\u00e9 par les consommateurs, et pourtant, un bon matelas peut avoir&hellip;","amp_enabled":true,"rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality.jpg",1600,815,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality.jpg",1600,815,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality.jpg",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-250x127.jpg",250,127,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-700x357.jpg",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-1536x782.jpg",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality.jpg",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-120x61.jpg",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality-700x200.jpg",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/07\/POLYSLEEP-Max-Quality.jpg",1600,815,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.makeitbloom.com\/blog\/category\/digital-marketing\/\" rel=\"tag\">Digital Marketing<\/a>","rttpg_excerpt":"Polysleep lance sa nouvelle offensive publicitaire \u00ab Polysleep, ZZZe matelas \u00bb en collaboration avec 11:11 Alignement cr\u00e9atif et l\u2019agence num\u00e9rique Bloom. La nouvelle campagne fait la promotion des matelas de haute qualit\u00e9, con\u00e7us et fabriqu\u00e9s au Qu\u00e9bec.&nbsp; \u00ab Le matelas est un objet souvent n\u00e9glig\u00e9 par les consommateurs, et pourtant, un bon matelas peut avoir&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/13550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=13550"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/13550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/13553"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=13550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=13550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=13550"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=13550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}