{"id":12491,"date":"2021-12-22T10:28:56","date_gmt":"2021-12-22T14:28:56","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=12491"},"modified":"2021-12-22T11:17:23","modified_gmt":"2021-12-22T15:17:23","slug":"retour-sur-2021-bloom","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/retour-sur-2021-bloom\/","title":{"rendered":"Retour sur notre ann\u00e9e 2021"},"content":{"rendered":"\n
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Avant l’arriv\u00e9e de 2022, revoyons certains de nos moments les plus m\u00e9morables de 2021.<\/span><\/h2>


Toutes les r\u00e9ussites mentionn\u00e9es ci-dessous sont le r\u00e9sultat du travail acharn\u00e9 de notre \u00e9quipe ainsi que du soutien de nos clients. Merci d’avoir jou\u00e9 un r\u00f4le si important dans notre ann\u00e9e !<\/span><\/p><\/div>\n\n\n\n\n<\/div><\/section>\n\n\n\n

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La mise en place de notre politique de travail flexible<\/span><\/h2>

Au cours de la deuxi\u00e8me ann\u00e9e COVID-19, nous avons adopt\u00e9 une politique de travail \u00e0 distance am\u00e9lior\u00e9e. Certaines personnes voulaient retourner au bureau \u00e0 temps partiel, d’autres pr\u00e9f\u00e9raient rester en t\u00e9l\u00e9travail. Nous sommes heureux de pouvoir proposer les deux options et de laisser les gens choisir ce qui leur convient le mieux.

Tout au long de l’ann\u00e9e, des membres de l’\u00e9quipe ont travaill\u00e9 depuis Toronto, Montr\u00e9al, Alberta, Amsterdam, France, Guadeloupe, Br\u00e9sil, Californie, Mexique, pour n’en citer que quelques-uns !<\/p><\/div>\n\n\n\n\n<\/div><\/section>\n\n\n\n

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La poursuite de notre croissance sur le march\u00e9 ontarien<\/h2>

Notre \u00e9quipe de Toronto est plus forte que jamais ! En 12 mois, notre \u00e9quipe sur le territoire s’est multipli\u00e9e par 10. En 2022, nous souhaitons aider davantage de marques ontariennes \u00e0 dominer leur march\u00e9 local ainsi que le reste du Canada. <\/p><\/div>\n<\/div><\/div>\n\n\n\n

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Le lancement du compte TikTok de notre agence<\/span><\/h2>

Nous avons vraiment pris plaisir \u00e0 planifier, filmer et monter des vid\u00e9os pour le compte TikTok de Bloom.

Allez jeter un coup d’oeil ici<\/a>.<\/p><\/div>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Le lancement de quatre nouveaux services et l’expansion des services d\u00e9j\u00e0 existants<\/span><\/h2>

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Ce n’est un secret pour personne : pour r\u00e9ussir en ligne, les marques doivent diversifier leurs points de contact et leurs canaux de marketing. Afin d’offrir un service 360 \u00e0 nos clients, nous avons introduit quatre nouveaux services\u2026<\/p>\n\n\n\n

  1. Design et conception de contenu ax\u00e9 sur la performance<\/li>
  2. Marketing par courriel<\/li>
  3. Programmatique avec DV360<\/span><\/li>
  4. Marketing d’affiliation<\/span><\/li><\/ol>\n\n\n\n

    \u2026et nous avons continu\u00e9 de d\u00e9velopper nos services existants tels que la publicit\u00e9 en ligne, la gestion des m\u00e9dias sociaux, le SEO et plus.<\/p>\n\n\n\n\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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    La liste du Globe and Mail \u00ab Canada’s Top Growing Companies \u00bb<\/h2>

    Pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, Bloom figure sur la liste des leaders de la croissance du Globe and Mail et de l’Actualit\u00e9.<\/a> L’agence s’est class\u00e9e \u00e0 la 212e place avec une croissance annuelle de 194 % sur trois ans. <\/p><\/div>\n<\/div><\/div>\n\n\n\n

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    L’adaptation au paysage num\u00e9rique en mutation<\/span><\/h2>

    En 2021, les marques ont \u00e9t\u00e9 confront\u00e9es \u00e0 de nouveaux d\u00e9fis en mati\u00e8re de suivi, de ciblage et d’attribution des conversions. Les mises \u00e0 jour iOS14 d’Apple et la d\u00e9pr\u00e9ciation des cookies tiers sont deux \u00e9v\u00e9nements majeurs qui ont marqu\u00e9 l’ann\u00e9e.

    Notre d\u00e9partement de marketing analytique a travaill\u00e9 tr\u00e8s fort pour mettre en \u0153uvre de nouvelles solutions de suivi pour Facebook et Google et faire la transition vers Google Analytics 4!<\/p><\/div>\n\n\n\n

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    Ci-dessus : Nicholas Mass\u00e9, d\u00e9veloppeur Web, et Adrian Yong, sp\u00e9cialiste analytique Web.<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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    La premi\u00e8re agence \u00e0 participer au programme de croissance internationale de Google<\/span><\/h2>

    En f\u00e9vrier dernier, nous avons \u00e9t\u00e9 heureux d’annoncer que Bloom \u00e9tait la toute premi\u00e8re agence canadienne \u00e0 \u00eatre s\u00e9lectionn\u00e9e par Google<\/a> pour participer \u00e0 son programme de croissance internationale. 

    Ce programme exclusif nous a permis d’acc\u00e9der \u00e0 un certain nombre d’outils et de b\u00e9n\u00e9ficier de support additionnel aider \u00e0 \u00e9laborer des strat\u00e9gies d’exportation efficaces.<\/p><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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    Ci-dessus : Franz Fontaine, vice-pr\u00e9sident strat\u00e9gie, Phil Pakenham, vice-pr\u00e9sident des ventes et Jeff Johnson, vice-pr\u00e9sident m\u00e9dia.<\/p>\n<\/div><\/div>\n\n\n\n

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    Trois nouveaux vice-pr\u00e9sidents<\/h2>

    Au d\u00e9but de 2021, nous avons accueilli Franz Fontaine en tant que vice-pr\u00e9sident strat\u00e9gie. Son exp\u00e9rience des m\u00e9dias num\u00e9riques et traditionnels et son esprit strat\u00e9gique nous ont aid\u00e9s \u00e0 d\u00e9velopper et \u00e0 ex\u00e9cuter des strat\u00e9gies m\u00e9dias 360\u00b0 pour nos clients. 

    Son \u00e9quipe compte d\u00e9sormais quatre strat\u00e8ges num\u00e9riques qui apportent des tactiques innovantes et \u00e9laborent des plans m\u00e9dia strat\u00e9giques pour les clients de plusieurs secteurs. 

    Apr\u00e8s 7 ans \u00e0 l’agence, Phil Pakenham a \u00e9t\u00e9 promu au poste de vice-pr\u00e9sident des ventes. Phil a toujours \u00e9t\u00e9 un acteur cl\u00e9 de la croissance de Bloom.

    Jeff Johnson, pr\u00e9c\u00e9demment directeur des m\u00e9dias payants, a \u00e9t\u00e9 promu au poste de vice-pr\u00e9sident m\u00e9dia. Jeff travaille chez Bloom depuis plus de 10 ans. Il a \u00e9t\u00e9 le tout premier employ\u00e9 de Bloom, engag\u00e9 par les cofondateurs Martin Perron et Xurxo Vidal.<\/p><\/div>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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    Notre s\u00e9rie vid\u00e9o \u201cWhat\u2019s Blooming?\u201d<\/h2>

    Faire des entrevues avec des marketeurs chevronn\u00e9s par le biais de notre s\u00e9rie de vid\u00e9os \u00ab What’s Blooming ? \u00bb<\/a> a \u00e9t\u00e9 une opportunit\u00e9 extraordinaire.

    Nous avons publi\u00e9 des \u00e9pisodes sur Pinterest, Live Shopping, TikTok, les cookies tiers et les technologies VoIP. Restez \u00e0 l’aff\u00fbt, d’autres vid\u00e9os s’encha\u00eeneront au cours de la nouvelle ann\u00e9e !<\/p><\/div>\n<\/div><\/div>\n\n\n\n

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    L’un des meilleurs lieux de travail au Canada<\/span><\/h2>

    Bloom s’est class\u00e9 \u00e0 la 11e place du classement des 50 meilleurs lieux de travail au Canada pour les 50 \u00e0 99 employ\u00e9s. Nous avons \u00e9galement \u00e9t\u00e9 s\u00e9lectionn\u00e9s comme l’un des meilleurs lieux de travail au Qu\u00e9bec et l’un des meilleurs lieux de travail pour les jeunes d’aujourd’hui.

    Et\u2026 bonne nouvelle ! Bloom a \u00e9t\u00e9 recertifi\u00e9 en tant que “Great Place to Work in Canada” pour 2021-2022. <\/p><\/div>\n\n\n\n\n<\/div><\/section>\n\n\n\n

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    Au revoir 2021, bonjour 2022!<\/span><\/h2>

    Nous sommes impatients de voir ce qui nous attend l’ann\u00e9e prochaine.
    Bonne ann\u00e9e 2022!<\/p><\/div>\n\n\n\n

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