{"id":11946,"date":"2021-07-20T14:37:48","date_gmt":"2021-07-20T18:37:48","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?p=11946"},"modified":"2025-05-12T10:38:20","modified_gmt":"2025-05-12T14:38:20","slug":"infographie-un-monde-sans-cookies-tiers","status":"publish","type":"post","link":"https:\/\/www.makeitbloom.com\/fr\/blog\/infographie-un-monde-sans-cookies-tiers\/","title":{"rendered":"Infographie : faire face \u00e0 un monde sans cookies tiers"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Mise \u00e0 jour 2025 :<\/strong><br>Google a finalement d\u00e9cid\u00e9 de ne pas supprimer les cookies tiers dans Chrome. M\u00eame si la protection de la vie priv\u00e9e reste importante, les cookies tiers vont continuer d\u2019exister \u2014 pour l\u2019instant. Le contenu ci-dessous reste pertinent pour mieux comprendre les enjeux et pr\u00e9parer une strat\u00e9gie plus ax\u00e9e sur la confidentialit\u00e9.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Google a r\u00e9cemment report\u00e9 l&#8217;\u00e9limination progressive des cookies tiers \u00e0 2023.<\/h2>\n\n\n\n<p>Les entreprises ont donc plus de temps pour se pr\u00e9parer \u00e0 ce changement majeur. Cela dit, elles ne devraient pas ralentir leurs efforts pour adapter leurs strat\u00e9gies et autres initiatives marketing. Au contraire, elles devraient profiter de ce d\u00e9lai pour prendre le temps de se pr\u00e9parer ad\u00e9quatement.<\/p>\n\n\n\n<p>Cette infographie explique la chronologie des \u00e9v\u00e9nements et l&#8217;impact qu&#8217;aura la disparition des cookies sur Chrome pour les annonceurs. Elle met \u00e9galement en \u00e9vidence quelques strat\u00e9gies \u00e0 mettre en place pour se pr\u00e9parer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"3300\" height=\"11331\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookies_cheat-sheet-03-1.png\" alt=\"\" class=\"wp-image-11947 lazyload\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookies_cheat-sheet-03-1.png 3300w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookies_cheat-sheet-03-1-250x858.png 250w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookies_cheat-sheet-03-1-447x1536.png 447w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookies_cheat-sheet-03-1-120x412.png 120w\" data-sizes=\"(max-width: 3300px) 100vw, 3300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 3300px; --smush-placeholder-aspect-ratio: 3300\/11331;\" \/><\/figure>\n\n\n\n<p>Bloom peut vous aider \u00e0 bien vous pr\u00e9parer : impl\u00e9mentation de tracking du c\u00f4t\u00e9 serveur, strat\u00e9gie d&#8217;acquisition, gestion des donn\u00e9es et int\u00e9gration d&#8217;une plateforme de donn\u00e9es clients, mise en place d&#8217;une strat\u00e9gie de collecte de donn\u00e9es propri\u00e9taires, <a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/agence-marketing-courriel\/\">marketing par courriel<\/a>, etc.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">Contactez-nous pour une \u00e9valuation gratuite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Mise \u00e0 jour 2025 :Google a finalement d\u00e9cid\u00e9 de ne pas supprimer les cookies tiers dans Chrome. M\u00eame si la protection de la vie priv\u00e9e reste importante, les cookies tiers vont continuer d\u2019exister \u2014 pour l\u2019instant. Le contenu ci-dessous reste pertinent pour mieux comprendre les enjeux et pr\u00e9parer une strat\u00e9gie plus ax\u00e9e sur la confidentialit\u00e9.&hellip;","protected":false},"author":61,"featured_media":11944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[418],"tags":[],"coauthors":[],"class_list":["post-11946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-250x127.jpg",250,127,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-768x391.jpg",768,391,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-700x357.jpg",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-1536x782.jpg",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-120x61.jpg",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-700x200.jpg",700,200,true]},"uagb_author_info":{"display_name":"Gael Cottet","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/gael-cottet\/"},"uagb_comment_info":0,"uagb_excerpt":"Mise \u00e0 jour 2025 :Google a finalement d\u00e9cid\u00e9 de ne pas supprimer les cookies tiers dans Chrome. M\u00eame si la protection de la vie priv\u00e9e reste importante, les cookies tiers vont continuer d\u2019exister \u2014 pour l\u2019instant. Le contenu ci-dessous reste pertinent pour mieux comprendre les enjeux et pr\u00e9parer une strat\u00e9gie plus ax\u00e9e sur la confidentialit\u00e9.&hellip;","amp_enabled":true,"rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-250x127.jpg",250,127,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-700x357.jpg",700,357,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-1536x782.jpg",1536,782,true],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-120x61.jpg",120,61,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality-700x200.jpg",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2021\/07\/cookie_infographic-Max-Quality.jpg",1600,815,false]},"rttpg_author":{"display_name":"Gael Cottet","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/gael-cottet\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/marketing-web\/\" rel=\"tag\">Marketing Web<\/a>","rttpg_excerpt":"Mise \u00e0 jour 2025 :Google a finalement d\u00e9cid\u00e9 de ne pas supprimer les cookies tiers dans Chrome. M\u00eame si la protection de la vie priv\u00e9e reste importante, les cookies tiers vont continuer d\u2019exister \u2014 pour l\u2019instant. Le contenu ci-dessous reste pertinent pour mieux comprendre les enjeux et pr\u00e9parer une strat\u00e9gie plus ax\u00e9e sur la confidentialit\u00e9.&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=11946"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/posts\/11946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/11944"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=11946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=11946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=11946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}