{"id":9849,"date":"2019-09-27T10:16:00","date_gmt":"2019-09-27T14:16:00","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=9849"},"modified":"2025-08-15T09:59:57","modified_gmt":"2025-08-15T13:59:57","slug":"polysleep","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep\/","title":{"rendered":"Tactiques innovantes + ciblage avanc\u00e9 =  un ROAS de +400%"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-1.jpg\" data-srcset=\"\/wp-content\/uploads\/2019\/09\/polysleep-1.jpg 480w, \/wp-content\/uploads\/2019\/09\/polysleep-banner.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl logo-smush lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/09\/polysleep-logo.png\" alt=\"Polysleep\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 736px; --smush-placeholder-aspect-ratio: 736\/215;\"><\/p>\n<h1 class=\"title\">Tactiques innovantes + ciblage avanc\u00e9 =  un ROAS de +400%.<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Partagez:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep\/&text=Tactiques innovantes + ciblage avanc\u00e9 =  un ROAS de +400%\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep\/&title=Tactiques innovantes + ciblage avanc\u00e9 =  un ROAS de +400%\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Introduction: Polysleep<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Au cours des derni\u00e8res ann\u00e9es, l&#8217;industrie du matelas a \u00e9t\u00e9 chamboul\u00e9e par de nouveaux joueurs offrant une toute nouvelle exp\u00e9rience de magasinage et de livraison gr\u00e2ce notamment, \u00e0 l\u2019achat en ligne. <em><span style=\"color: #ed5434;\"><a style=\"color: #ed5434;\" href=\"http:\/\/www.polysleep.com\">Polysleep<\/a><\/span><\/em> offre des matelas de haute qualit\u00e9, fabriqu\u00e9s \u00e0 100 % au Canada, et livr\u00e9s dans une bo\u00eete : un moyen pratique pour les clients de recevoir leurs matelas directement \u00e0 leur domicile. Leurs produits sont d\u00e9velopp\u00e9s et distribu\u00e9s par le fabricant montr\u00e9alais afin de r\u00e9duire le prix d\u2019achat en coupant les interm\u00e9diaires superficiels.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Challenge<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Polysleep existe depuis pr\u00e8s de deux ans et, depuis ses d\u00e9buts, tente d&#8217;accro\u00eetre la notori\u00e9t\u00e9 de sa marque afin de concurrencer les chefs de file de l&#8217;industrie partout au Canada. Les matelas sont un produit complexe \u00e0 vendre en raison de leur prix plus \u00e9lev\u00e9, du long processus d\u2019achat (recherche d\u2019information et comparaison des options) et de leur long\u00e9vit\u00e9. Notre client avait besoin d&#8217;une puissante strat\u00e9gie de r\u00e9f\u00e9rencement payant pour augmenter son volume de ventes et rejoindre des clients \u00e0 la recherche de leur produit, tout en conservant un CPA ad\u00e9quat.<\/p>\n<ul class=\"features checks last\">\n<li>Accro\u00eetre la notori\u00e9t\u00e9 de la marque dans un march\u00e9 hautement concurrentiel.<\/li>\n<li>Atteindre une audience activement \u00e0 la recherche d\u2019un nouveau matelas pour augmenter les ventes tout en conservant un co\u00fbt par acquisition rentable.<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>Solution<\/h2>\n<div class=\"holder\">\n<p>Engager les utilisateurs pr\u00e9sentement \u00e0 la recherche d\u2019un matelas ou d\u2019un oreiller et les attirer sur le site Web.<\/p>\n<section class=\"body\"><span style=\"font-size: 40px; line-height: 55px; font-family: ITCAvantGardeStd; font-weight: bold;\">Ce qu\u2019on a fait :<\/span><\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Combiner des options de ciblage standard, comme la localisation et l&#8217;\u00e2ge, avec des options de ciblage avanc\u00e9es bas\u00e9es sur les caract\u00e9ristiques sp\u00e9cifiques associ\u00e9es \u00e0 des personnes susceptibles d\u2019acheter un nouveau matelas (jeunes mari\u00e9s, personne en d\u00e9m\u00e9nagement, etc.).<\/li>\n<li>Pousser les clients potentiels dans l&#8217;entonnoir de conversion en ciblant les mots-cl\u00e9s g\u00e9n\u00e9riques pertinents et les internautes qui ont d\u00e9j\u00e0 visit\u00e9 le site Web de Polysleep.<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Utilisez les outils automatis\u00e9s de Google tels que les strat\u00e9gies d&#8217;ench\u00e8res automatiques, les Responsive Search Ads, etc.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-4.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-3.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-2.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>R\u00e9sultats : Le ROAS a augment\u00e9 de<br \/>\n<span class=\"stat nobr\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/fleche-haut-red.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">400<sup>%<\/sup><\/span><\/h2>\n<div class=\"holder\">\n<p>En quelques mois, nous avons augment\u00e9 les revenus de Polysleep tout en diminuant le co\u00fbt associ\u00e9 \u00e0 leurs publicit\u00e9s sur Google Search Ads.<\/p>\n<ul class=\"checks single\">\n<li>Augmentation de +488% du taux de conversion des campagnes de recherche Google<\/li>\n<li>Diminution de -32 % du co\u00fbt des campagnes de recherche Google<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n<div class=\"bio\">\n<h3>Jeremiah Curvers<\/h3>\n<h4>Co-Fondateur et PDG<\/h4>\n<p>\u201cGoogle offre des outils \u00e9tonnants pour atteindre un public toujours plus nombreux et \u00e9duqu\u00e9. Bloom s&#8217;est av\u00e9r\u00e9 \u00eatre le bon partenaire en permettant \u00e0 notre marque de matelas de communiquer avec les personnes qui cherchaient une meilleure exp\u00e9rience de sommeil.\u201d<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Version PDF<\/p>\n\n\n\n\n<p class=\"sub\">T\u00e9l\u00e9chargez cette \u00e9tude de cas<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Votre adresse courriel\">\n<a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>Aucun pourriels, garanti<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Tactiques innovantes + ciblage avanc\u00e9 = un ROAS de +400%. Partagez: Introduction: Polysleep Au cours des derni\u00e8res ann\u00e9es, l&#8217;industrie du matelas a \u00e9t\u00e9 chamboul\u00e9e par de nouveaux joueurs offrant une toute nouvelle exp\u00e9rience de magasinage et de livraison gr\u00e2ce notamment, \u00e0 l\u2019achat en ligne. Polysleep offre des matelas de haute qualit\u00e9, fabriqu\u00e9s&hellip;","protected":false},"author":35,"featured_media":18030,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-9849","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez comment nous avons utilis\u00e9 les campagnes Google Search pour augmenter le ROAS de Polysleep de 400% en quelques mois seulement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta name=\"msvalidate.01\" content=\"0F73572D6D76A4E282A8C6A34E2520A3\" 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