{"id":9451,"date":"2019-07-16T09:34:13","date_gmt":"2019-07-16T13:34:13","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=9451"},"modified":"2025-08-15T10:06:20","modified_gmt":"2025-08-15T14:06:20","slug":"endur-apparel","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/endur-apparel\/","title":{"rendered":"Capitaliser sur le marketing traditionnel gr\u00e2ce \u00e0 la publicit\u00e9 num\u00e9rique"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2019\/07\/endur-socks-background.jpg\" data-srcset=\"\/wp-content\/uploads\/2019\/07\/endur-socks-background.jpg 480w, \/wp-content\/uploads\/2019\/07\/endur_socks_large.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2019\/07\/22365177_820049581507668_8055725789359730128_n.png\" alt=\"Endur\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><\/p>\n<h1 class=\"title\">Capitaliser sur le marketing traditionnel gr\u00e2ce \u00e0 la publicit\u00e9 num\u00e9rique<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div class=\"share-links case\" id=\"social-share\">\n<p>Partagez:<\/p>\n<div>\n                <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/endur-apparel\/&text=Capitaliser sur le marketing traditionnel gr\u00e2ce \u00e0 la publicit\u00e9 num\u00e9rique\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/endur-apparel\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/endur-apparel\/&title=Capitaliser sur le marketing traditionnel gr\u00e2ce \u00e0 la publicit\u00e9 num\u00e9rique\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Introduction<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Endur, un d\u00e9taillant de commerce \u00e9lectronique \u00e9tablit \u00e0 Victoria, en Colombie-Britannique, se concentre sur le d\u00e9veloppement d&#8217;un produit novateur qui combine les caract\u00e9ristiques cl\u00e9s des chaussettes athl\u00e9tiques, styl\u00e9es et d\u00e9contract\u00e9es pour cr\u00e9er un produit confortable et performant. Fond\u00e9e en 2016, Endur offre une exp\u00e9rience de commerce \u00e9lectronique fluide \u00e0 ses clients am\u00e9ricains et canadiens. En 2019, la jeune entreprise est apparue \u00e0 la populaire \u00e9mission entrepreneuriale : Dragons&#8217; Den.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>D\u00e9fis<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">N\u2019importe quelle entreprise oeuvrant dans le milieu de la mode doit relever le m\u00eame d\u00e9fi : b\u00e2tir une forte notori\u00e9t\u00e9 dans un march\u00e9 hautement concurrentiel. Endur savait que le marketing num\u00e9rique pouvait les aider \u00e0 gagner des parts de march\u00e9 et \u00e0 vendre plus de chaussettes \u00e0 travers tout le pays. Au d\u00e9but de notre partenariat, Endur avait deux objectifs principaux en t\u00eate : augmenter les revenus en ligne et leur notori\u00e9t\u00e9.<\/p>\n<ul class=\"features checks last\">\n<li>Accro\u00eetre la notori\u00e9t\u00e9 d\u2019Endur partout au Canada et convertir de nouveaux clients<\/li>\n<li>Trouver les bons publics et les bonnes strat\u00e9gies de remarketing pour maintenir un co\u00fbt par acquisition acceptable consid\u00e9rant le prix de vente des produits<\/li>\n<li>Tirer parti d&#8217;autres initiatives de marketing comme leur apparition sur Dragon&#8217;s Den<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>Solution<\/h2>\n<div class=\"holder\">\n<p>Pour atteindre de nouveaux sommets, Endur avait besoin d&#8217;une strat\u00e9gie inspir\u00e9e de l\u2019entonnoir de conversion pour tirer profit des nouveaux utilisateurs venant sur son site Web tout en conservant un CPA rentable. Voici ce que nous avons fait pour y parvenir :<\/p>\n<section class=\"body\"><span style=\"font-size: 40px; line-height: 55px; font-family: ITCAvantGardeStd; font-weight: bold;\">Voici ce que nous avons fait:<\/span><\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>D\u00e9velopper une forte strat\u00e9gie de prospection sur Facebook et Google Ads pour trouver de nouveaux clients potentiels<\/li>\n<li>Utiliser diff\u00e9rents cr\u00e9atifs et messages avant, pendant et apr\u00e8s leur apparition sur Dragon&#8217;s Den pour maintenir l&#8217;int\u00e9r\u00eat des consommateurs<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>R\u00e9engager les anciens visiteurs du site Web par le biais d&#8217;une strat\u00e9gie de remarketing efficace<\/li>\n<li>Surveiller et optimiser les publicit\u00e9s en fonction des textes et des visuels les plus performants<\/li>\n<\/ul>\n<\/section>\n<section class=\"body\"><\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2019\/07\/endur-socks-3.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2019\/07\/endur-socks-1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2019\/07\/endur-socks-2.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Les r\u00e9sultats : Endur a connu une augmentation importante de ses revenus en ligne, et ce, en tenant compte de la saison morte du commerce en ligne.<\/h2>\n<div class=\"holder\">\n<p>Gr\u00e2ce \u00e0 une solide strat\u00e9gie inspir\u00e9e de l&#8217;entonnoir de conversion utilisant des audiences de la prospection et du remarketing, nous avons pu augmenter les performance des campagnes d&#8217;Endur<\/p>\n<ul class=\"checks single\">\n<li>Le chiffre d&#8217;affaires global li\u00e9 aux m\u00e9dias payants a augment\u00e9 de 43% par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente<\/li>\n<li>Le nombre de transactions a augment\u00e9 de 69% par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente<\/li>\n<li>Le taux de conversion a augment\u00e9 de 93% par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/07\/22365177_820049581507668_8055725789359730128_n-1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><\/div>\n<div class=\"bio\">\n<h3>Rob Fraser<\/h3>\n<h4>CEO<\/h4>\n<p>\u201cBloom a jou\u00e9 un r\u00f4le important dans le d\u00e9veloppement d&#8217;une strat\u00e9gie marketing sur mesure pour notre marque. Leurs insights et leur expertise ont contribu\u00e9 \u00e0 faire conna\u00eetre notre marque dans un court laps de temps.\u201d<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Version PDF<\/p>\n\n\n\n\n<p class=\"sub\">T\u00e9l\u00e9chargez cette \u00e9tude de cas<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Votre adresse courriel\">\n<a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>Aucun pourriels, garanti<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Capitaliser sur le marketing traditionnel gr\u00e2ce \u00e0 la publicit\u00e9 num\u00e9rique Partagez: Introduction Endur, un d\u00e9taillant de commerce \u00e9lectronique \u00e9tablit \u00e0 Victoria, en Colombie-Britannique, se concentre sur le d\u00e9veloppement d&#8217;un produit novateur qui combine les caract\u00e9ristiques cl\u00e9s des chaussettes athl\u00e9tiques, styl\u00e9es et d\u00e9contract\u00e9es pour cr\u00e9er un produit confortable et performant. Fond\u00e9e en 2016,&hellip;","protected":false},"author":35,"featured_media":18051,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-9451","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Voyez comment nous avons r\u00e9ussi \u00e0 augmenter de 43 % les revenus en ligne d&#039;Endur, une entreprise de mode, gr\u00e2ce aux publicit\u00e9s Facebook et Google Ads.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta name=\"msvalidate.01\" content=\"0F73572D6D76A4E282A8C6A34E2520A3\" \/>\n\t<meta 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