{"id":8820,"date":"2019-04-09T16:07:01","date_gmt":"2019-04-09T20:07:01","guid":{"rendered":"https:\/\/www.makeitbloom.com\/services\/digital-out-of-home-advertising\/"},"modified":"2019-04-12T11:16:07","modified_gmt":"2019-04-12T15:16:07","slug":"affichage-panneaux-numerique","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/services\/affichage-panneaux-numerique\/","title":{"rendered":"Affichage num\u00e9rique ext\u00e9rieur"},"content":{"rendered":"
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Affichage num\u00e9rique ext\u00e9rieur<\/h1>\n

Services de gestion de publicit\u00e9s sur panneaux num\u00e9riques<\/h2>\n<\/div>\n<\/section>\n
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Les panneaux publicitaires num\u00e9riques: une m\u00e9thode puissante et attrayante<\/h2>\n

L’affichage num\u00e9rique ext\u00e9rieur est omnipr\u00e9sent : station de m\u00e9tro, arr\u00eats d’autobus, \u00e9tablissements m\u00e9dicaux, centres commerciaux, magasins de d\u00e9tail, a\u00e9roports, le long des routes, etc. Les panneaux d’affichage num\u00e9riques gagnent de plus en plus en popularit\u00e9 gr\u00e2ce \u00e0 un inventaire grandissant et une base de donn\u00e9es impressionnante. Les panneaux publicitaires rejoignent chaque jour un grand nombre d’utilisateurs.<\/p>\n

Il est possible d\u2019int\u00e9grer l\u2019utilisation de panneaux d\u2019affichage avec des tierces parties par le biais d’un t\u00e9l\u00e9phone mobile ou d’un \u00e9cran tactile. De ce fait, la publicit\u00e9 ext\u00e9rieure num\u00e9rique offre des possibilit\u00e9s infinies pour cr\u00e9er une exp\u00e9rience unique et significative pour les utilisateurs.<\/p>\n

Cibler les utilisateurs dans des environnements contextuels pour de meilleurs r\u00e9sultats<\/h3>\n

La publicit\u00e9 ext\u00e9rieure num\u00e9rique permet aux marques d\u2019ajuster leur contenu selon le contexte, l’emplacement, l’heure de la journ\u00e9e et l’environnement, ce qui ajoute du poids au message publicitaire. Des recherches ont confirm\u00e9 l\u2019impact positif de la publicit\u00e9 contextuelle : Une publicit\u00e9 qui prend en compte le contexte dans laquelle elle est expos\u00e9e est synonyme de sentiments positifs, d\u2019engagements et d\u2019actions.<\/p>\n

Avec l’inventaire de panneaux publicitaires num\u00e9riques disponible de nos jours, il peut \u00eatre difficile de savoir o\u00f9 placer strat\u00e9giquement ses annonces. Nous vous aiderons \u00e0 choisir des emplacements qui conviennent le mieux \u00e0 votre marque.<\/p>\n

L’affichage num\u00e9rique : un r\u00eave pour les sp\u00e9cialistes du marketing<\/h3>\n

L’affichage num\u00e9rique est un atout marketing pr\u00e9cieux pour toute marque qui cherche \u00e0 accro\u00eetre sa notori\u00e9t\u00e9. Les \u00e9crans num\u00e9riques offrent une visibilit\u00e9 impressionnante \u00e9tant donn\u00e9 qu’ils sont pr\u00e9sents dans des endroits tr\u00e8s achaland\u00e9s. Et, contrairement \u00e0 d’autres formes de publicit\u00e9 num\u00e9rique, l’affichage num\u00e9rique est toujours pr\u00e9sent\u00e9e en enti\u00e8ret\u00e9 : pas de bloqueurs publicitaires et aucun moyen de sauter la publicit\u00e9.<\/p>\n

De plus, l’affichage num\u00e9rique est plus flexible et plus rentable que l’affichage publicitaire traditionnel. L’impression et l’installation de chaque nouvelle annonce publicitaire n\u00e9cessitent beaucoup de temps et de ressources dans le cas des panneaux publicitaires traditionnels. Alors que la publicit\u00e9 num\u00e9rique rend l’ajout, l’optimisation ou la suppression de contenu tr\u00e8s simple et rapide. Cela permet aux marques de cr\u00e9er des versions l\u00e9g\u00e8rement diff\u00e9rentes de la m\u00eame publicit\u00e9 selon l\u2019emplacement choisi. Ceci permet de garder le public r\u00e9ceptif et int\u00e9ress\u00e9.<\/p>\n

Travaillons ensemble<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Faites prosp\u00e9rer votre entreprise gr\u00e2ce \u00e0 :<\/h2>\n
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Choisissez les placements les plus pertinents<\/h2>\n<\/section>\n<\/div>\n
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Suscitez un plus grand engagement en int\u00e9grant harmonieusement vos publicit\u00e9s dans un environnement sp\u00e9cifique. Les r\u00e9seaux d’affichage num\u00e9rique offrent une vari\u00e9t\u00e9 de possibilit\u00e9s de placements : nous trouverons le bon placement pour votre marque en fonction de votre industrie, de votre public et de vos \u00e9l\u00e9ments visuels.<\/p>\n<\/div>\n<\/div>\n

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Jumeler l’affichage \u00e0 d’autres tactiques<\/h2>\n<\/section>\n<\/div>\n
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Gr\u00e2ce \u00e0 notre connaissance approfondie de la publicit\u00e9 en ligne, nous combinons vos initiatives d’affichage num\u00e9rique ext\u00e9rieur \u00e0 votre r\u00e9f\u00e9rencement payant actuel pour offrir aux usagers une exp\u00e9rience coh\u00e9rente sur toutes les plateformes.<\/p>\n<\/div>\n<\/div>\n

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Publicit\u00e9 ext\u00e9rieure aux resultats mesurables<\/h2>\n<\/section>\n<\/div>\n
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Un autre grand avantage de l’affichage num\u00e9rique ext\u00e9rieur est la capacit\u00e9 de mesurer les indicateurs cl\u00e9s de performance. Nous analyserons les donn\u00e9es recueillies afin d’optimiser votre budget m\u00e9dia et de calculer votre retour sur investissement.<\/p>\n<\/div>\n<\/div>\n

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Voyez Bloom en action. Discutez avec nos experts.<\/h2>\n

Demandez-nous de cr\u00e9er une strat\u00e9gie d’affichage num\u00e9rique ext\u00e9rieur con\u00e7ue sur mesure pour votre march\u00e9 et vos objectifs.<\/p>\n

Tirer profit de la nouvelle fa\u00e7on de faire de la publicit\u00e9 ext\u00e9rieure.<\/strong><\/p>\n

Demande de proposition<\/a><\/p>\n<\/div>\n<\/div>\n

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Nos certifications et reconnaissances :<\/h2>\n
\"Google<\/a>\"meta<\/a>\"bing\"\"hubspot\"klaviyo\"impact\"oncrawl\"\"top\"great
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\nVous b\u00e9n\u00e9ficiez d'une forte expertise multidisciplinaire en marketing Web.<\/div>\n<\/div>\n<\/section>\n

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Une m\u00e9thodologie gagnante<\/h2>\n

Peu importe la taille de votre entreprise, nous avons les bons outils et des processus efficaces pour vous aider \u00e0 acc\u00e9l\u00e9rer votre croissance sur le Web.<\/p>\n

D\u00e9couvrez notre m\u00e9thodologie<\/a><\/p>\n<\/div>\n<\/section>\n

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Quelques-uns de nos clients:<\/h3>\n<\/div>\n
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Faites rayonner votre entreprise.<\/h3>\n

OBTENEZ UNE PROPOSITION<\/a><\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"Affichage num\u00e9rique ext\u00e9rieur Services de gestion de publicit\u00e9s sur panneaux num\u00e9riques Les panneaux publicitaires num\u00e9riques: une m\u00e9thode puissante et attrayante L’affichage num\u00e9rique ext\u00e9rieur est omnipr\u00e9sent : station de m\u00e9tro, arr\u00eats d’autobus, \u00e9tablissements m\u00e9dicaux, centres commerciaux, magasins de d\u00e9tail, a\u00e9roports, le long des routes, etc. Les panneaux d’affichage num\u00e9riques gagnent de plus en plus en popularit\u00e9…","protected":false},"author":35,"featured_media":8800,"parent":1630,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"service.php","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"coauthors":[],"class_list":["post-8820","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"Digital Out of Home Advertising | Bloom","description":"Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns.","canonical_url":"https:\/\/www.makeitbloom.com\/fr\/services\/affichage-panneaux-numerique\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA","msvalidate.01":"0F73572D6D76A4E282A8C6A34E2520A3","miscellaneous":""},"schema":null,"og:locale":"fr_CA","og:site_name":"Bloom | Digital Marketing Done Right","og:type":"article","og:title":"Digital Out of Home Advertising | Bloom","og:description":"Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns.","og:url":"https:\/\/www.makeitbloom.com\/fr\/services\/affichage-panneaux-numerique\/","fb:admins":"76328240510","og:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:secure_url":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png","og:image:width":600,"og:image:height":600,"article:published_time":"2019-04-09T20:07:01+00:00","article:modified_time":"2019-04-12T15:16:07+00:00","article:publisher":"https:\/\/www.facebook.com\/makeitbloom\/","twitter:card":"summary_large_image","twitter:site":"@makeitbloom","twitter:title":"Digital Out of Home Advertising | Bloom","twitter:description":"Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns.","twitter:image":"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/10\/Website-image-external-links.png"},"aioseo_meta_data":{"post_id":"8820","title":"Digital Out of Home Advertising | #site_title","description":"Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-05-14 14:46:11","updated":"2023-03-27 13:52:22","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"

\n\t\t\tServices<\/a>\n\t\t<\/span>\/<\/span>\n\t\t\tAffichage num\u00e9rique ext\u00e9rieur\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Services","link":"https:\/\/www.makeitbloom.com\/fr\/services\/"},{"label":"Affichage num\u00e9rique 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popularit\u00e9…","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1920,715,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1920,715,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1920,715,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome-150x150.jpg",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome-250x93.jpg",250,93,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome-700x261.jpg",700,261,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1536,572,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1920,715,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome-120x45.jpg",120,45,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome-700x200.jpg",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/04\/digitaloutofhome.jpg",1920,715,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle 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popularit\u00e9…","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/8820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=8820"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/8820\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/8800"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=8820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=8820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=8820"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=8820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}