{"id":5576,"date":"2018-10-18T12:50:24","date_gmt":"2018-10-18T16:50:24","guid":{"rendered":"https:\/\/makeitbloom.wpengine.com\/etudes-de-cas\/jennybird\/"},"modified":"2025-08-15T10:05:36","modified_gmt":"2025-08-15T14:05:36","slug":"jennybird","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jennybird\/","title":{"rendered":"Une campagne brillante: le ROAS augmente de 114%"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jennybird-2.jpg\" data-srcset=\"\/wp-content\/uploads\/2018\/10\/jennybird-2.jpg 480w, \/wp-content\/uploads\/2018\/10\/jennybird-casestudy.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jennybird-copie-1.png\" alt=\"Jenny Bird\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 635px; --smush-placeholder-aspect-ratio: 635\/87;\"><\/p>\n<h1 class=\"title\">Une campagne brillante: le ROAS augmente de 114%<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jennybird\/&text=Une campagne brillante: le ROAS augmente de 114%\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jennybird\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jennybird\/&title=Une campagne brillante: le ROAS augmente de 114%\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>JENNY BIRD<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">JENNY BIRD est une marque de bijoux bas\u00e9e \u00e0 Toronto et destin\u00e9e aux femmes contemporaines \u00e0 la recherche d\u2019accessoires modernes et design. En moins de 10 ans, l\u2019entreprise a connu une croissance impressionnante, et ce, \u00e0 travers le monde : la marque est d\u00e9sormais vendue dans plus de 500 d\u00e9taillants. Leur boutique de commerce en ligne a \u00e9galement contribu\u00e9 \u00e0 renforcer leur notori\u00e9t\u00e9 dans le monde de la mode. Et, tout comme Bloom, JENNY BIRD a fait la liste du Growth 500, un classement qui salue les organisations canadiennes \u00e0 forte croissance.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>D\u00e9fis<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Les campagne de Shopping sur Google Ads n\u2019ont jamais fonctionn\u00e9 pour JENNY BIRD, mais l\u2019entreprise souhaitait tout de m\u00eame int\u00e9grer des nouveaux canaux marketing dans sa strat\u00e9gie. On devait&#8230;<\/p>\n<ul class=\"features checks last\">\n<li>Identifiez les raisons pour lesquelles les pr\u00e9c\u00e9dentes campagnes d\u2019annonces Shopping \u00e9taient inefficaces et pourquoi elles entra\u00eenaient des conversions m\u00e9diocres.<\/li>\n<li>G\u00e9n\u00e9rez des ventes \u00e0 partir des annonces Shopping afin que JENNY BIRD puisse renforcer son avantage concurrentiel.<\/li>\n<li>D\u00e9veloppez une strat\u00e9gie d\u2019ench\u00e8res agressive ax\u00e9e sur les conversions afin de garantir un retour sur investissement significatif.<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>Solution<\/h2>\n<div class=\"holder\">\n<p>Une m\u00e9thodologie prouv\u00e9e et rigoureuse<\/p>\n<section class=\"body\"><span style=\"font-size: 40px; line-height: 55px; font-family: ITCAvantGardeStd; font-weight: bold;\">Ce qu&#8217;on a fait:<\/span><\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Restructuration strat\u00e9gique des campagnes Shopping existantes<\/li>\n<li>Examen des performances ant\u00e9rieures pour d\u00e9velopper une strat\u00e9gie d&#8217;ench\u00e8res plus optimale<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Analyse de requ\u00eates de recherches pertinentes pour appara\u00eetre au bon moment<\/li>\n<li>Optimisations fr\u00e9quentes des campagnes Shopping gr\u00e2ce \u00e0 de nouvelles donn\u00e9es sur les produits et le march\u00e9<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images bottom-padding\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb1-min.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb2-1-min.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<div class=\"holder\">\n<p>En appliquant notre m\u00e9thodologie pour les campagnes Shopping, nous avons pu g\u00e9n\u00e9rer des r\u00e9sultats imm\u00e9diats. Perfectionn\u00e9e en cours de route, cette m\u00e9thodologie inclut une collaboration cr\u00e9ative entre la marque et nos experts num\u00e9riques, une meilleure segmentation des campagnes, des strat\u00e9gies d&#8217;ench\u00e8res plus intelligentes, des objectifs clairs et d\u00e9taill\u00e9s, un suivi constant et une optimisation r\u00e9guli\u00e8re.<\/p>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb6-min-e1539886336295.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/757;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb5-min-e1539886367670.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/757;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb4-min.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat : Le ROAS a augment\u00e9<br \/>\n<span class=\"stat nobr\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/fleche-haut-red.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">114<sup>%<\/sup><\/span><\/h2>\n<div class=\"holder\">\n<p>En seulement 4 mois, JENNY BIRD a obtenu des r\u00e9sultats convaincants<\/p>\n<ul class=\"checks single\">\n<li>Les revenus en ligne ont augment\u00e9 de 65%<\/li>\n<li>Les co\u00fbts publicitaires ont diminu\u00e9 de 23%<\/li>\n<li>Le taux de clic a augment\u00e9 de 122%<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\"><\/div>\n<div class=\"bio\">\n<h3>Astrid Henninger<\/h3>\n<h4>Directrice du marketing de marque<\/h4>\n<p>\u00ab Bloom nous a aid\u00e9s \u00e0 identifier les meilleures tactiques pour \u00e9largir notre port\u00e9e et am\u00e9liorer le retour sur investissement de notre budget consacr\u00e9 \u00e0 la publicit\u00e9 num\u00e9rique. Leur exp\u00e9rience avec un grand nombre de marques dans l\u2019industrie de la mode a permis de mettre en place des tactiques \u00e9prouv\u00e9es dans le domaine pour un ROI rapide. \u00bb<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder--><br \/>\n<!--\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Version PDF<\/p>\n\n\n\n\n<p class=\"sub\">T\u00e9l\u00e9chargez cette \u00e9tude de cas<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Votre adresse courriel\">\n<a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>Aucun pourriels, garanti<\/span><\/div>\n\n\n<\/form>\n\n\n\n--><\/p>\n<\/div>\n<\/section>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites grandir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une campagne brillante: le ROAS augmente de 114% Share this: JENNY BIRD JENNY BIRD est une marque de bijoux bas\u00e9e \u00e0 Toronto et destin\u00e9e aux femmes contemporaines \u00e0 la recherche d\u2019accessoires modernes et design. En moins de 10 ans, l\u2019entreprise a connu une croissance impressionnante, et ce, \u00e0 travers le monde :&hellip;","protected":false},"author":35,"featured_media":18048,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-5576","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"JennyBird, une entreprise de bijoux, souhaitait augmenter ces ventes en ligne. 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