{"id":2396,"date":"2016-10-18T19:12:57","date_gmt":"2016-10-18T19:12:57","guid":{"rendered":"http:\/\/stage.makeitbloom.com\/fr\/?page_id=2396"},"modified":"2025-08-15T10:07:15","modified_gmt":"2025-08-15T14:07:15","slug":"lightspeed","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/lightspeed\/","title":{"rendered":"Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e"},"content":{"rendered":"<section class=\"hero-banner basic case\">\n    <img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-banners\/lightspeed-m.jpg\" data-srcset=\"\/wp-content\/uploads\/2016\/04\/case-study-banners\/lightspeed-m.jpg 480w, \/wp-content\/uploads\/2016\/04\/case-study-banners\/lightspeed.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo logo-smush lazyload\" alt=\"Lightspeed\" data-src=\"\/wp-content\/uploads\/2016\/04\/graphs\/lightspeed.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2242px; --smush-placeholder-aspect-ratio: 2242\/514;\"><\/p>\n<h1 class=\"title\">Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div class=\"share-links case\" id=\"social-share\">\n<p>Partagez:<\/p>\n<div>\n                <a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/lightspeed\/&text=Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/lightspeed\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/lightspeed\/&title=Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\">\n                            <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Soyez pr\u00eat pour Lightspeed<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Le fournisseur du syst\u00e8me de point de vente (POS) bas\u00e9 dans le nuage, LightSpeed, cro\u00eet rapidement et il ne planifie pas s\u2019arr\u00eater de ci t\u00f4t. L\u2019entreprise bas\u00e9e \u00e0 Montr\u00e9al est \u00e0 sa neuvi\u00e8me ann\u00e9e d\u2019op\u00e9ration et dessert 20 000 points de vente dans plus de 40 pays. Elle ajoute environ 500 nouveaux clients chaque mois. <strong>Depuis 2011, l\u2019acquisition de clients se faisait organiquement par le bouche-\u00e0-oreille et par les r\u00e9f\u00e9rences. Mais LightSpeed savait qu\u2019elle pouvait faire davantage.<\/strong><\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\">\n                            <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>D\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\"><strong>\u00ab Il y a environ un million de magasins qui pourraient utiliser LightSpeed \u00bb, d\u00e9clare JP Chauvet, l\u2019agent en chef des recettes de l\u2019entreprise. \u00ab Nous voulons toujours nous assurer que nous ne manquons pas de larges segments du march\u00e9\u00bb.<\/strong><\/p>\n<p class=\"features\">Pour s\u2019assurer qu\u2019elle pouvait maximiser sa port\u00e9e, LightSpeed s\u2019est tourn\u00e9e vers Google AdWords qui comprend aujourd\u2019hui 20 pour cent de son march\u00e9 global. L\u2019entreprise a choisi le partenaire de Google, Bloom Search Marketing, pour cr\u00e9er et g\u00e9rer ses campagnes AdWords.<\/p>\n<p class=\"features\"><strong>En travaillant avec Bloom, LightSpeed atteint \u00e0 r\u00e9p\u00e9tition et souvent d\u00e9passe son objectif d\u2019expansion des r\u00e9f\u00e9rences par 8 % chaque mois.<\/strong><\/p>\n<p class=\"features\"><span>Nous devions :<\/span><\/p>\n<ul class=\"features checks last\">\n<li>Maximiser les conversions des inscriptions clients<\/li>\n<li>Conserver un faible co\u00fbt par conversion<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>Approche : Un suivi m\u00e9ticuleux conduit \u00e0 une port\u00e9e optimale.<\/h2>\n<div class=\"holder\">\n<p>Le succ\u00e8s constant de LightSpeed avec Google AdWords d\u00e9pend du suivi d\u00e9taill\u00e9 des campagnes que fournit Bloom.<\/p>\n<hr style=\"background: #2a333a\">\n<p>\u00abNous identifions et nous isolons les mots cl\u00e9s et les publicit\u00e9s de la plus haute valeur afin de pouvoir distribuer le budget aux meilleures campagnes les plus performantes et maximiser le ROI\u00bb.<\/p>\n<div class=\"quoter\">\n<p class=\"who\">Xurxo Vidal<\/p>\n<p class=\"what\">Co-fondateur, Bloom<\/p>\n<\/div>\n<hr style=\"background: #2a333a\">\n<section class=\"body\">Chaque jour, Bloom, en collaboration avec l\u2019\u00e9quipe de marketing num\u00e9rique de LightSpeed, r\u00e9vise les r\u00e9f\u00e9rences de suivi g\u00e9n\u00e9r\u00e9es par Google AdWords et Analytics pour faire des ajustements aux mots cl\u00e9s, au contenu publicitaire, au placement publicitaire ou \u00e0 toute fonction qui doit \u00eatre chang\u00e9e pour am\u00e9liorer les chiffres de conversion de LightSpeed et obtenir le maximum de ses dollars marketing num\u00e9riques.<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Ajustements quotidiens aux cibles adwords \u00e9clair\u00e9s par une campagne d\u00e9taill\u00e9e suivis et analyses<\/li>\n<li>Essai de toutes les caract\u00e9ristiques adwords puis couplage des campagnes bas\u00e9 sur l\u2019\u00e9valuation de ce qui fonctionne le mieux<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Incorporation continue d\u2019un nouveau contenu publicitaire promotionnel incluant les livres blancs, les pr\u00e9visions du march\u00e9 et les vid\u00e9os.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\">\n            <img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/ls1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/ls2.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<div class=\"holder\">\n<p>La cl\u00e9 de l\u2019approche de Bloom a \u00e9t\u00e9 la capacit\u00e9 \u00e0 tester diff\u00e9rentes composantes AdWords et \u00e0 les \u00e9valuer instantan\u00e9ment par le biais des fonctions de suivi et leur impact sur la croissance de LightSpeed.<\/p>\n<p><strong>Bloom a incorpor\u00e9 diff\u00e9rentes pages de renvoi verticales, a personnalis\u00e9 le contenu pour certains publics, la port\u00e9e de Gmail et le contenu de YouTube. Avec chaque ajout, il examine l\u2019effet des taux de conversion puis adapte les campagnes pour incorporer uniquement le contenu le plus influent.<\/strong><\/p>\n<\/div>\n<section class=\"images\">\n            <img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/ls5.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/ls4.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/ls3.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat : <span>Conserver la dynamique d\u2019acquisition du client<\/span><\/h2>\n<div class=\"holder\">\n<ul class=\"checks single\">\n<li>Ann\u00e9e apr\u00e8s ann\u00e9e les conversions augmentent de 150 %<\/li>\n<li>Le co\u00fbt par conversion a baiss\u00e9 de 26 pour cent de 2013 \u00e0 2014.<\/li>\n<li>Atteinte de l\u2019objectif de g\u00e9n\u00e9rer 8 pour cent de r\u00e9f\u00e9rences client de plus chaque mois<\/li>\n<\/ul>\n<p>Allant de l\u2019avant, l\u2019objectif imm\u00e9diat de LightSpeed demeure le m\u00eame : s\u00e9curiser plus de conversion et acqu\u00e9rir plus de clients.<\/p>\n<p>\u00abNous voulons que le co\u00fbt par r\u00e9f\u00e9rence reste o\u00f9 il est alors que nous augmentons nos r\u00e9f\u00e9rences mois apr\u00e8s mois. Nous utiliserons toutes les fonctions qu\u2019AdWords nous offre.\u00bb<\/p>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"bio\">\n<h3>JP Chauvet<\/h3>\n<h4>Chief Revenue Officer<\/h4>\n<p>Le niveau de suivi d\u00e9taill\u00e9 qu\u2019offre Bloom est la cl\u00e9 du succ\u00e8s du marketing num\u00e9rique. C&#8217;est \u00e9galement la meilleure mani\u00e8re d\u2019atteindre plus de clients cibles dans une industrie avec un cycle de vente court, une port\u00e9e internationale et une opportunit\u00e9 illimit\u00e9e de croissance.<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Version PDF<\/p>\n\n\n\n\n<p class=\"sub\">T\u00e9l\u00e9chargez cette \u00e9tude de cas<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Votre adresse courriel\">\n<a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>Aucun pourriels, garanti<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e Partagez: Soyez pr\u00eat pour Lightspeed Le fournisseur du syst\u00e8me de point de vente (POS) bas\u00e9 dans le nuage, LightSpeed, cro\u00eet rapidement et il ne planifie pas s\u2019arr\u00eater de ci t\u00f4t. L\u2019entreprise bas\u00e9e \u00e0 Montr\u00e9al est \u00e0 sa neuvi\u00e8me ann\u00e9e d\u2019op\u00e9ration et dessert 20&hellip;","protected":false},"author":1,"featured_media":18054,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-2396","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-250x250.png",250,250,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-768x768.png",768,768,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9tude de cas Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e Partagez: Soyez pr\u00eat pour Lightspeed Le fournisseur du syst\u00e8me de point de vente (POS) bas\u00e9 dans le nuage, LightSpeed, cro\u00eet rapidement et il ne planifie pas s\u2019arr\u00eater de ci t\u00f4t. L\u2019entreprise bas\u00e9e \u00e0 Montr\u00e9al est \u00e0 sa neuvi\u00e8me ann\u00e9e d\u2019op\u00e9ration et dessert 20&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-250x250.png",250,250,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/lightspeed-banner-square.png",1080,1080,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/medias-payants\/\" rel=\"tag\">M\u00e9dias Payants<\/a>","rttpg_excerpt":"\u00c9tude de cas Augmentation des conversions de 150 % ann\u00e9e apr\u00e8s ann\u00e9e Partagez: Soyez pr\u00eat pour Lightspeed Le fournisseur du syst\u00e8me de point de vente (POS) bas\u00e9 dans le nuage, LightSpeed, cro\u00eet rapidement et il ne planifie pas s\u2019arr\u00eater de ci t\u00f4t. L\u2019entreprise bas\u00e9e \u00e0 Montr\u00e9al est \u00e0 sa neuvi\u00e8me ann\u00e9e d\u2019op\u00e9ration et dessert 20&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/2396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/2396\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/18054"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=2396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}