{"id":2389,"date":"2016-10-18T18:20:16","date_gmt":"2016-10-18T18:20:16","guid":{"rendered":"http:\/\/stage.makeitbloom.com\/fr\/?page_id=2389"},"modified":"2025-08-15T10:04:55","modified_gmt":"2025-08-15T14:04:55","slug":"mcgill","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/mcgill\/","title":{"rendered":"\u00abAvec les changements constants dans l\u2019univers du marketing digital, Bloom nous a grandement facilit\u00e9 l\u2019apprentissage de ces notions.\u00bb"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-banners\/mcgill-m.jpg\" data-srcset=\"\/wp-content\/uploads\/2016\/04\/case-study-banners\/mcgill-m.jpg 480w, \/wp-content\/uploads\/2016\/04\/case-study-banners\/mcgill.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/620;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/graphs\/mcgill.svg\" alt=\"McGill\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/p>\n<h1 class=\"title\">\u00abAvec les changements constants dans l\u2019univers du marketing digital, Bloom nous a grandement facilit\u00e9 l\u2019apprentissage de ces notions.\u00bb<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Partagez:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/mcgill\/&text=\u00abAvec les changements constants dans l\u2019univers du marketing digital, Bloom nous a grandement facilit\u00e9 l\u2019apprentissage de ces notions.\u00bb\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/mcgill\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/mcgill\/&title=\u00abAvec les changements constants dans l\u2019univers du marketing digital, Bloom nous a grandement facilit\u00e9 l\u2019apprentissage de ces notions.\u00bb\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Universit\u00e9 McGill<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">L\u2019universit\u00e9 McGill est de loin l\u2019institution #1 au Canada.<br \/>\nComptant parmi ses anciens \u00e9l\u00e8ves de nombreux laur\u00e9ats de la bourse Rhodes, des astronautes et des gagnants de prix Nobel, L&#8217;universit\u00e9 McGill n&#8217;a besoin d&#8217;aucune introduction. De plus, l&#8217;\u00c9cole d\u2019\u00c9tude Continue (School of Continuing Studies) ne cesse d&#8217;augmenter les standards des institutions acad\u00e9miques \u00e0 travers le monde.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>D\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">L&#8217;\u00c9cole d\u2019\u00c9tudes Continue (McGill School of Continuing Studies) a voulu transformer les notions traditionnelles de marketing en des initiatives digitales et en ligne. Elle a voulu faire cette transition de mani\u00e8re strat\u00e9gique en maximisant le retour sur son budget marketing.<br \/>\nNous devions:<\/p>\n<ul class=\"features checks last\">\n<li style=\"list-style-type: none\">\n<ul class=\"features checks last\">\n<li>Aller chercher des \u00e9tudiants qualifi\u00e9s, au bon moment et de la bonne mani\u00e8re<\/li>\n<li>Trouver les \u00e9l\u00e9ments b\u00e9n\u00e9fiques et ceux n\u00e9gatifs<\/li>\n<li>Augmenter les conversions et r\u00e9duire les co\u00fbts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>Solution: augmenter la notori\u00e9t\u00e9<\/h2>\n<div class=\"holder\">\n<p>Tout \u00e9tudiant s\u00e9rieux acad\u00e9miquement serait ravi d\u2019appeler McGill leur maison. Donc nous savions que notre travail en b\u00e9n\u00e9ficierait.<\/p>\n<section class=\"body\">Ce que nous avons fait:<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li style=\"list-style-type: none\">\n<ul class=\"checks\">\n<li>Mettre sur pied d&#8217;un syst\u00e8me de tra\u00e7age de conversions sur les formulaires en ligne, et aussi de mani\u00e8re plus traditionnelle avec des appels t\u00e9l\u00e9phoniques<\/li>\n<li>Restructurer compl\u00e8tement leur campagne existante pour viser un meilleur potentiel d\u2019\u00e9tudiants<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li style=\"list-style-type: none\">\n<ul class=\"checks\">\n<li>Cr\u00e9er de nouveau \u00e9l\u00e9ments, sur des plateformes comme Adwords, Doubleclick et Facebook, pour leur donner un meilleur avantage strat\u00e9gique sur d\u2019autres universit\u00e9s<\/li>\n<li>Leur fournir de bons outils et connections pour assurer le succ\u00e8s au-del\u00e0 de la campagne.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images bottom-padding\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/mg2.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/mg1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2016\/04\/case-study-body\/mg3.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2 style=\"padding-top: 50px;\">Les r\u00e9sultats : Taux de conversion <span class=\"stat nobr\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/fleche-haut-red.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">41<sup>%<\/sup><\/span><\/h2>\n<div class=\"holder\">\n<p>L\u2019\u00c9cole d\u2019\u00c9tude Continu de McGill a vu une forte augmentation de son image de marque ce qui a conduit \u00e0 :<\/p>\n<ul class=\"checks single\">\n<li style=\"list-style-type: none\">\n<ul class=\"checks single\">\n<li>Une augmentation de 41% du taux de conversion<\/li>\n<li>Une forte augmentation de sa visibilit\u00e9 dans des march\u00e9s sp\u00e9cifiques<\/li>\n<li>Un objectif sur 3 mois atteint en moins d\u2019une semaine<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/people\/case-studies\/elana.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 126px; --smush-placeholder-aspect-ratio: 126\/124;\"><\/div>\n<div class=\"bio\">\n<h3>Elana Trager<\/h3>\n<h4>Senior Marketing Communications Advisor McGill University School of Continuing Studies<\/h4>\n<p>C\u2019est gratifiant de travailler avec une agence donnant des conseils sinc\u00e8res et qui facilite notre <span style=\"font-weight: 400;\">compr\u00e9hension<\/span> de l\u2019\u00e9volution du marketing digital.<\/p>\n<p>Bloom a fait un travail irr\u00e9prochable en ciblant le bon auditoire tout en am\u00e9liorant les suivis des conversions de nos initiatives de marketing digitale.<\/p>\n<p>Nous recommandons Bloom et sommes tr\u00e8s reconnaissants de leur services.<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder--><\/p>\n<p><!--      \n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Lorem Ipsum<\/p>\n\n\n\n\n<p class=\"sub\"> dolor sit amet, PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder =\"Votre adresse courriel\">\n                <a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n                    <span>In id luctus sapien.<\/span><\/div>\n\n\n<\/form>\n\n\n\n        <\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas \u00abAvec les changements constants dans l\u2019univers du marketing digital, Bloom nous a grandement facilit\u00e9 l\u2019apprentissage de ces notions.\u00bb Partagez: Universit\u00e9 McGill L\u2019universit\u00e9 McGill est de loin l\u2019institution #1 au Canada. Comptant parmi ses anciens \u00e9l\u00e8ves de nombreux laur\u00e9ats de la bourse Rhodes, des astronautes et des gagnants de prix Nobel, L&#8217;universit\u00e9 McGill&hellip;","protected":false},"author":1,"featured_media":18045,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-2389","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Voyez comment, McGill, une universit\u00e9 tr\u00e8s r\u00e9put\u00e9e, utilise le Web pour augmenter sa notori\u00e9t\u00e9 et le nombre d&#039;\u00e9tudiants inscrits \u00e0 ces programmes.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta 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