{"id":18586,"date":"2026-07-08T11:40:38","date_gmt":"2026-07-08T15:40:38","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=18586"},"modified":"2026-07-08T11:40:41","modified_gmt":"2026-07-08T15:40:41","slug":"awu","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/awu\/","title":{"rendered":"Soutenir le lancement d&#8217;une toute nouvelle marque de bien-\u00eatre"},"content":{"rendered":"\n<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2026\/06\/Design-sans-titre-73.png\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2026\/06\/Design-sans-titre-73.png\" 480w,=\"\" https:=\"\" www.makeitbloom.com=\"\" wp-content=\"\" uploads=\"\" 2025=\"\" 12=\"\" awu-casestudy-banner.png\"=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/628;\">\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00catude de cas<\/h5>\n<!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"-->\n<img decoding=\"async\" class=\"case-logo offset-xs lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2026\/06\/Design-sans-titre-72.png\" alt=\"awu-logo\" width=\"239\" height=\"25\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 239px; --smush-placeholder-aspect-ratio: 239\/25;\">\n<h1 class=\"title\">Soutenir le lancement d&#8217;une toute nouvelle marque de bien-\u00eatre<\/h1>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-53bc2bfc new-container breadcrumb-blog\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-975a62c3 new-container breadcrumb-blog\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-8bb42535 new-container breadcrumb-blog\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\tSoutenir le lancement d\u2019une toute nouvelle marque de bien-\u00eatre\n\t\t<\/span><\/div><\/div><\/section>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-ed2aa4e7 uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-3a8da61a\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading has-text-align-left h2style text-align\" id=\"strategy\"><strong>\u00c0 propos d&#8217;<\/strong>AW\u016a<\/h2>\n\n\n\n<p class=\"orange-link wp-block-paragraph\" style=\"font-size:22px\"><a href=\"https:\/\/awu.com\/?gad_source=1&amp;gad_campaignid=23141916898&amp;gbraid=0AAAAADKNQzKAgxgKZatBST3szjxOXwgMO&amp;gclid=CjwKCAjw6rfSBhAqEiwA_yocpgNsaE0izGEd0IzkK_bRUvHXYg59fSalZxDZvCwvlfGaUbQnnU8LZxoC8pIQAvD_BwE\" title=\"\">AW\u016a<\/a>, c\u2019est la nouvelle marque de bien-\u00eatre urbain d\u00e9velopp\u00e9e par le Groupe STROM, un acteur canadien de premier plan dans l\u2019industrie du spa, avec plus de 15 ans d\u2019exp\u00e9rience sur le march\u00e9.<\/p>\n\n\n\n<p class=\"orange-link wp-block-paragraph\" style=\"font-size:22px\">Positionn\u00e9 comme un sanctuaire urbain accessible, AW\u016a r\u00e9unit bien-\u00eatre, mouvement et exp\u00e9riences sociales au sein d\u2019un m\u00eame lieu. L\u2019offre comprend des exp\u00e9riences thermales, des soins esth\u00e9tiques, de la massoth\u00e9rapie, des cours de mouvement, une offre alimentaire saine, des \u00e9v\u00e9nements soigneusement organis\u00e9s ainsi qu\u2019une boutique qui se positionne comme \u00e9tant un espace de d\u00e9couvertes.<\/p>\n\n\n\n<p class=\"orange-link wp-block-paragraph\" style=\"font-size:22px\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c8fadd8d\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 id=\"strategy\" class=\"wp-block-heading h2style text-align\"><br>Le d\u00e9fi<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:22px\">Le Groupe STROM a fait appel \u00e0 nous pour accompagner le lancement d\u2019AW\u016a, une toute nouvelle marque faisant son entr\u00e9e dans un march\u00e9 du bien-\u00eatre de plus en plus concurrentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:22px\"><strong>Les objectifs:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:22px\">G\u00e9n\u00e9rer une forte demande avant l\u2019ouverture et acc\u00e9l\u00e9rer les ventes en phase de pr\u00e9-lancement<\/li>\n\n\n\n<li style=\"font-size:22px\">D\u00e9velopper la notori\u00e9t\u00e9 et la cr\u00e9dibilit\u00e9 d\u2019une marque enti\u00e8rement nouvelle sur le march\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Un autre enjeu important consistait \u00e0 positionner AW\u016a aux c\u00f4t\u00e9s de la marque Str\u00f8m, d\u00e9j\u00e0 bien \u00e9tablie, sans pour autant diluer son identit\u00e9. En parall\u00e8le, nous devions g\u00e9n\u00e9rer un trafic qualifi\u00e9 et des conversions sur Meta et Google durant la phase critique de pr\u00e9vente, tout en validant l\u2019ad\u00e9quation produit-march\u00e9 de ce nouveau concept de bien-\u00eatre urbain.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-cbd22d30 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-9b33ac44\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading h2style text-align has-white-color has-text-color has-link-color wp-elements-6f2e90a515954258203289cf964a5021\" style=\"font-size:22px\"><br>La solution<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-31a8af1322f691c026fe2b3346d746cb wp-block-paragraph\" style=\"font-size:22px\">Afin d\u2019acc\u00e9l\u00e9rer les efforts d\u2019acquisition d\u00e8s le d\u00e9part, nous avons exploit\u00e9 les donn\u00e9es CRM historiques ainsi que les donn\u00e9es pixel provenant de l\u2019\u00e9cosyst\u00e8me Skyspa (ancienne marque) et Str\u00f8m, nous permettant de b\u00e2tir des audiences qualifi\u00e9es d\u00e8s le jour un. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9656b783fb78c9a1cf84421a4d2fdbb1 wp-block-paragraph\" style=\"font-size:22px\">Nous avons d\u00e9velopp\u00e9 une strat\u00e9gie m\u00e9dia full-funnel sur Meta, Google Performance Max et Google Search ainsi que Spotify, con\u00e7ue pour soutenir \u00e0 la fois les objectifs de notori\u00e9t\u00e9 et de conversion tout au long de la p\u00e9riode de pr\u00e9-lancement.Pour renforcer la confiance et la cr\u00e9dibilit\u00e9 dans les premi\u00e8res phases du lancement, nous avons utilis\u00e9 la fonction partnership sur Meta pour cr\u00e9er des annonces collaboratives entre Str\u00f8m et AW\u016a. Nous avons \u00e9galement int\u00e9gr\u00e9 de fa\u00e7on s\u00e9lective l\u2019image de marque Str\u00f8m dans l\u2019approche cr\u00e9ative, tout en pr\u00e9servant le positionnement et l\u2019identit\u00e9 visuelle uniques d\u2019AW\u016a.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3b6e4ba1ce6bb7dfb28ba3f04673b021 wp-block-paragraph\" style=\"font-size:22px\">Notre \u00e9quipe, en collaboration avec l\u2019\u00e9quipe AW\u016a, a con\u00e7u et optimis\u00e9 des campagnes de pr\u00e9vente ax\u00e9es sur les abonnements \u00e0 l\u2019infolettre, les cartes-cadeaux et les offres promotionnelles, tout en mettant en place un cadre continu de tests cr\u00e9atifs et d\u2019optimisation \u00e0 grande \u00e9chelle afin d\u2019am\u00e9liorer constamment les performances. Plusieurs phases promotionnelles ont \u00e9t\u00e9 lanc\u00e9es afin d\u2019\u00e9viter la fatigue et d\u2019am\u00e9liorer les performances lors de moments cl\u00e9s, surtout au cours des 2 derniers mois pr\u00e9c\u00e9dant l\u2019ouverture.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-e1cc0ab7 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c4e2bcec\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading h2style text-align\" style=\"font-size:22px\"><br><strong><strong>Les r\u00e9sultats<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:22px\">Nous avons g\u00e9n\u00e9r\u00e9 un important volume d\u2019acquisition d\u00e8s les premi\u00e8res phases, nous permettant de g\u00e9n\u00e9rer un trafic qualifi\u00e9, des conversions et un fort momentum pour la marque AW\u016a avant son lancement officiel.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-37f68954 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-5bbfa910\"><div class=\"uagb-column__overlay\"><\/div>\n<h3 class=\"wp-block-heading has-text-align-center\">Travaillez avec une agence qui a une longueur d&#8217;avance.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cd76affd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter contact-btn is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.makeitbloom.com\/fr\/getaproposal\/\">OBTENEZ UNE SOUMISSION<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-e8770847 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c78ff93c\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading\">Toutes nos \u00e9tudes de cas:<\/h2>\n\n\n<style type='text\/css' media='all'>#rt-tpg-container-3704295405 .rt-holder .rt-woo-info .price{color:#1b2126;}body .rt-tpg-container .rt-tpg-isotope-buttons .selected,\n\t\t\t\t\t#rt-tpg-container-3704295405 .layout12 .rt-holder:hover .rt-detail,\n\t\t\t\t\t#rt-tpg-container-3704295405 .isotope8 .rt-holder:hover .rt-detail,\n\t\t\t\t\t#rt-tpg-container-3704295405 .carousel8 .rt-holder:hover .rt-detail,\n\t\t\t\t\t#rt-tpg-container-3704295405 .layout13 .rt-holder .overlay .post-info,\n\t\t\t\t\t#rt-tpg-container-3704295405 .isotope9 .rt-holder .overlay .post-info,\n\t\t\t\t\t#rt-tpg-container-3704295405.rt-tpg-container .layout4 .rt-holder .rt-detail,\n\t\t\t\t\t.rt-modal-3704295405 .md-content,\n\t\t\t\t\t.rt-modal-3704295405 .md-content > .rt-md-content-holder .rt-md-content,\n\t\t\t\t\t.rt-popup-wrap-3704295405.rt-popup-wrap .rt-popup-navigation-wrap,\n\t\t\t\t\t#rt-tpg-container-3704295405 .carousel9 .rt-holder .overlay .post-info{background-color:#1b2126;}#rt-tpg-container-3704295405 .layout5 .rt-holder .overlay, #rt-tpg-container-3704295405 .isotope2 .rt-holder .overlay, #rt-tpg-container-3704295405 .carousel2 .rt-holder .overlay,#rt-tpg-container-3704295405 .layout15 .rt-holder h3, #rt-tpg-container-3704295405 .isotope11 .rt-holder h3, #rt-tpg-container-3704295405 .carousel11 .rt-holder h3, #rt-tpg-container-3704295405 .layout16 .rt-holder h3,\n\t\t\t\t\t#rt-tpg-container-3704295405 .isotope12 .rt-holder h3, #rt-tpg-container-3704295405 .carousel12 .rt-holder h3 {background-color:rgba(27,33,38,0.8);}#rt-tpg-container-3704295405 .rt-post-overlay .post-img > a:first-of-type::after,#rt-tpg-container-3704295405 .rt-holder .overlay:hover{background-image: none;background-color:rgba(27,33,38,0.8);}#rt-tpg-container-3704295405 [class*='rt-col-'] {padding-left : 5px !important;padding-right : 5px !important;margin-top : 5px;margin-bottom : 5px;}#rt-tpg-container-3704295405 .rt-row{margin-left : -5px !important;margin-right : -5px !important;}#rt-tpg-container-3704295405.rt-container-fluid,#rt-tpg-container-3704295405.rt-container{padding-left : 5px;padding-right : 5px;}#rt-tpg-container-3704295405 .rt-row .rt-row [class*='rt-col-'] {margin-top : 0;}#rt-tpg-container-3704295405 .read-more a{border-radius:px;}#rt-tpg-container-3704295405 .rt-holder {border-radius:20px;}#rt-tpg-container-3704295405 .rt-img-holder img.rt-img-responsive,#rt-tpg-container-3704295405 .rt-img-holder,\n\t\t\t\t\t#rt-tpg-container-3704295405 .rt-post-overlay .post-img,\n\t\t\t\t\t#rt-tpg-container-3704295405 .post-sm .post-img,\n\t\t\t\t\t#rt-tpg-container-3704295405 .rt-post-grid .post-img,\n\t\t\t\t\t#rt-tpg-container-3704295405 .post-img img {border-radius:px;}<\/style><div class='rt-container-fluid rt-tpg-container tpg-shortcode-main-wrapper  tpg-carousel-main tpg-has-nav is-auto-height-yes' id='rt-tpg-container-3704295405'   data-layout='carousel3' data-grid-style='even' data-desktop-col='3'  data-tab-col='2'  data-mobile-col='1' data-sc-id='18205'><div data-title='Loading ...' class='rt-row rt-content-loader   carousel3 tpg-pre-loader'><div class=\"rt-swiper-holder swiper\"  data-rtowl-options=\"{&quot;speed&quot;:500,&quot;autoPlayTimeOut&quot;:5000,&quot;autoPlay&quot;:true,&quot;stopOnHover&quot;:true,&quot;nav&quot;:true,&quot;dots&quot;:false,&quot;loop&quot;:true,&quot;lazy&quot;:false,&quot;autoHeight&quot;:true,&quot;rtl&quot;:&quot;ltr&quot;}\" dir=\"ltr\"><div class=\"swiper-wrapper\"><div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 rt-grid-item img_no_effect swiper-slide\" data-id=\"15320\"><div class=\"rt-holder\"><div class=\"overlay\"><h4 class=\"entry-title\"><a data-id=\"15320\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/juste-des-stores\/\" target=\"_blank\">+487% des taux de clics pour Juste Des Stores<\/a><\/h4><div class=\"line\"><\/div><\/div><a data-id=\"15320\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/juste-des-stores\/\" target=\"_blank\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/true-blinds-banner-square-1.png\" class=\"rt-img-responsive lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><\/a><\/div><\/div><div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 rt-grid-item img_no_effect swiper-slide\" data-id=\"14621\"><div class=\"rt-holder\"><div class=\"overlay\"><h4 class=\"entry-title\"><a data-id=\"14621\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/kimpex\/\" target=\"_blank\">Kimpex effectue une transition efficace vers Google Analytics 4 et b\u00e9n\u00e9ficie d&#8217;un tableau de bord personnalis\u00e9<\/a><\/h4><div class=\"line\"><\/div><\/div><a data-id=\"14621\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/kimpex\/\" target=\"_blank\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/kimpex-banner-square.png\" class=\"rt-img-responsive lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><\/a><\/div><\/div><div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 rt-grid-item img_no_effect swiper-slide\" data-id=\"14614\"><div class=\"rt-holder\"><div class=\"overlay\"><h4 class=\"entry-title\"><a data-id=\"14614\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jouviance-seo\/\" target=\"_blank\">Une strat\u00e9gie SEO qui impacte positivement le trafic organique et les campagnes Google Ads<\/a><\/h4><div class=\"line\"><\/div><\/div><a data-id=\"14614\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jouviance-seo\/\" target=\"_blank\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jouviance-banner-square-1.png\" class=\"rt-img-responsive lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><\/a><\/div><\/div><div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 rt-grid-item img_no_effect swiper-slide\" data-id=\"14257\"><div class=\"rt-holder\"><div class=\"overlay\"><h4 class=\"entry-title\"><a data-id=\"14257\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cst-spark\/\" target=\"_blank\">G\u00e9n\u00e9rer des prospects qualifi\u00e9s tout en r\u00e9duisant le co\u00fbt d&#8217;acquisition<\/a><\/h4><div class=\"line\"><\/div><\/div><a data-id=\"14257\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cst-spark\/\" target=\"_blank\"><img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cst-banner-square.png\" class=\"rt-img-responsive lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><\/a><\/div><\/div><div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 rt-grid-item img_no_effect swiper-slide\" data-id=\"13871\"><div class=\"rt-holder\"><div class=\"overlay\"><h4 class=\"entry-title\"><a data-id=\"13871\" class=\"\" href=\"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jansport\/\" target=\"_blank\">Une 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aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":80,"featured_media":18843,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[815],"class_list":["post-18586","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le Groupe STROM a fait appel \u00e0 nous pour accompagner le lancement d\u2019AW\u016a, une toute nouvelle marque faisant son entr\u00e9e dans le march\u00e9 du bien-\u00eatre.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" 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