{"id":17644,"date":"2025-06-03T11:59:41","date_gmt":"2025-06-03T15:59:41","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=17644"},"modified":"2025-08-11T17:05:56","modified_gmt":"2025-08-11T21:05:56","slug":"idolem","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/idolem\/","title":{"rendered":"Stimuler les abonnements \u00e0 Idolem gr\u00e2ce au marketing d\u2019influence"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/05\/idolem-case-study-banner.png\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/05\/idolem-case-study-banner.png 480w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/05\/idolem-case-study-banner.png 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/622;\" \/><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<\/div>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/06\/idolem-logo-white.png\" alt=\"idolem-logo\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/167;\"><\/p>\n<h1 class=\"title\">Stimuler les abonnements \u00e0 Idolem gr\u00e2ce au marketing d\u2019influence<\/h1>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/idolem\/&text=Stimuler les abonnements \u00e0 Idolem gr\u00e2ce au marketing d\u2019influence\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/idolem\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/idolem\/&title=Stimuler les abonnements \u00e0 Idolem gr\u00e2ce au marketing d\u2019influence\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div>\n<h1>\u00c0 propos d&#8217;Idolem<\/h1>\n<\/section>\n<\/div>\n<p class=\"features\">Fond\u00e9 en 2005, <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.idolem.com\/\">Idolem<\/a><\/span> est une marque canadienne de studios de yoga sp\u00e9cialis\u00e9e dans le yoga chaud. Avec plus de 30 emplacements au Qu\u00e9bec, l\u2019entreprise a su b\u00e2tir une communaut\u00e9 fid\u00e8le en offrant une vari\u00e9t\u00e9 de cours chauff\u00e9s adapt\u00e9s \u00e0 tous les niveaux, du d\u00e9butant \u00e0 l\u2019expert. En plus de ses studios physiques, Idolem propose aussi Idolem Live, une plateforme virtuelle qui permet de vivre l\u2019exp\u00e9rience du yoga chaud \u00e0 la maison gr\u00e2ce \u00e0 des cours sur demande. En compl\u00e9ment, la marque vend des v\u00eatements et accessoires inspir\u00e9s du yoga, ax\u00e9s sur le confort, la pleine conscience et le bien-\u00eatre.\n<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">M\u00eame si Idolem avait d\u00e9j\u00e0 une forte pr\u00e9sence physique, faire conna\u00eetre son offre d\u2019abonnement illimit\u00e9 via les canaux num\u00e9riques et encourager son adoption repr\u00e9sentait un plus grand d\u00e9fi. Offert \u00e0 69\u202f$ pour 2 semaines, le service devait se d\u00e9marquer dans un march\u00e9 satur\u00e9 o\u00f9 les abonnements dans les secteurs sportifs et du bien-\u00eatre sont nombreux.<br \/>\n<\/br><br \/>\nLa marque devait donc accro\u00eetre la notori\u00e9t\u00e9 de Idolem aupr\u00e8s de client\u00b7e\u00b7s potentiel\u00b7le\u00b7s en dehors de son r\u00e9seau de studios et g\u00e9n\u00e9rer de nouveaux abonnements.<br \/>\n<\/br><br \/>\nPour relever ce d\u00e9fi, Idolem s\u2019est associ\u00e9 \u00e0 Bloom afin de d\u00e9velopper et mettre en \u0153uvre une campagne de marketing d\u2019influence visant \u00e0 amplifier le message de la marque et stimuler les conversions.\n<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Pour assurer le succ\u00e8s de la campagne, Bloom a mis en place une strat\u00e9gie d\u2019influence compl\u00e8te ax\u00e9e sur la performance, l\u2019alignement avec la marque et une ex\u00e9cution sans faille. Notre approche comprenait\u202f:\n<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>S\u00e9lection et recrutement des influenceurs : Nous avons cibl\u00e9 des cr\u00e9ateurs de contenu align\u00e9s avec la philosophie bien-\u00eatre d\u2019Idolem et dont l\u2019audience d\u00e9montrait un int\u00e9r\u00eat pour le fitness, la pleine conscience et un mode de vie sain. Les influenceurs choisis poss\u00e9daient des communaut\u00e9s engag\u00e9es et ainsi qu\u2019une forte cr\u00e9dibilit\u00e9 dans les sph\u00e8res lifestyle et fitness.\n<\/li>\n<li>Gestion des relations et de la campagne : Que ce soit par l\u2019interm\u00e9diaire d\u2019agences d\u2019influence ou en travaillant directement avec les cr\u00e9ateurs, nous avons assur\u00e9 une gestion transparente et efficace de toutes les communications, tout en respectant l\u2019image de marque.<\/li>\n<li>Ex\u00e9cution des contrats : Nous avons pris en charge les ententes avec les influenceurs, incluant les droits d\u2019utilisation, les livrables, les \u00e9ch\u00e9anciers et les indicateurs de performance pour garantir une clart\u00e9 juridique et op\u00e9rationnelle.\n<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Strat\u00e9gie de contenu amplifi\u00e9 : Nous avons soutenu le contenu organique des influenceurs par de la publicit\u00e9 payante cibl\u00e9e, maximisant la port\u00e9e et la performance sur Facebook et Instagram.\n<\/li>\n<li>Suivi de performance : Tout au long de la campagne, nous avons surveill\u00e9 de pr\u00e8s les r\u00e9sultats pour optimiser les d\u00e9penses publicitaires et le retour sur investissement.\n<\/li>\n<li>Analyse post-campagne : Une fois la campagne termin\u00e9e, nous avons effectu\u00e9 une analyse approfondie pour tirer des apprentissages cl\u00e9s, \u00e9valuer la performance des influenceurs et identifier les opportunit\u00e9s de collaborations futures.\n<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one\" src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/06\/idolem-2.gif\" \/><br \/>\n<img decoding=\"async\" class=\"two\" src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/06\/idolem-1.gif\" \/><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/06\/idolem-3.png\"  src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\"><br \/>\n<br style=\"clear: both;\" \/><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Les r\u00e9sultats?<\/h2>\n<p class=\"not-body\">En seulement trois semaines, la campagne d\u2019influence a livr\u00e9 des r\u00e9sultats impressionnants tant en visibilit\u00e9 qu\u2019en ventes directes :<\/p>\n<section class=\"check-list\">\n<ul class=\"checks\">\n<li>Plus de 249\u202f000 impressions sur les plateformes sociales\n<\/li>\n<li>147\u202f609 comptes Facebook uniques atteints\n<\/li>\n<li>408 abonnements num\u00e9riques vendus<\/li>\n<li>Retour sur les d\u00e9penses publicitaires (ROAS) global de 11,17<\/li>\n<li>Meilleur ROAS individuel de 17,22 pour un influenceur<\/li>\n<\/ul>\n<p class=\"not-body\">Ces r\u00e9sultats d\u00e9montrent non seulement l\u2019efficacit\u00e9 du marketing d\u2019influence dans une approche ax\u00e9e sur la performance, mais aussi le potentiel sous-exploit\u00e9 de combiner du contenu authentique de cr\u00e9ateurs \u00e0 des publicit\u00e9s amplifi\u00e9es de fa\u00e7on strat\u00e9gique.<\/p>\n<\/section>\n<\/div>\n<p><!---\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>Jeremiah Curvers<\/h3>\n\n\n\n\n<h4>Co-Founder and CEO<\/h4>\n\n\n\"The Bloom team always brings amazing ideas and are always open to suggestions. It allowed us to test and readjust and improve strategies very quickly.\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n--><br \/>\n<!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>D\u00e9veloppons votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Stimuler les abonnements \u00e0 Idolem gr\u00e2ce au marketing d\u2019influence Share this: \u00c0 propos d&#8217;Idolem Fond\u00e9 en 2005, Idolem est une marque canadienne de studios de yoga sp\u00e9cialis\u00e9e dans le yoga chaud. Avec plus de 30 emplacements au Qu\u00e9bec, l\u2019entreprise a su b\u00e2tir une communaut\u00e9 fid\u00e8le en offrant une vari\u00e9t\u00e9 de cours chauff\u00e9s&hellip;","protected":false},"author":66,"featured_media":17930,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[418],"tags":[],"coauthors":[],"class_list":["post-17644","page","type-page","status-publish","has-post-thumbnail","hentry","category-marketing-web"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Avec Idolem, on a d\u00e9velopp\u00e9 et mis en \u0153uvre une campagne de marketing d\u2019influence visant \u00e0 amplifier le message de la marque et stimuler les conversions.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" 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