{"id":17092,"date":"2025-01-15T11:41:11","date_gmt":"2025-01-15T15:41:11","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=17092"},"modified":"2025-01-20T14:50:05","modified_gmt":"2025-01-20T18:50:05","slug":"planification-et-achat-media","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/services\/planification-et-achat-media\/","title":{"rendered":"Planification et achat m\u00e9dia"},"content":{"rendered":"\n<section class=\"hero-banner basic v-case-studies\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/mediaplanning-buying-agency-1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/715;\">\n<div class=\"container\">\n<h1 class=\"title\">Agence de publicit\u00e9 \u00e0 Montr\u00e9al<\/h1>\n<h2 class=\"body subtitle\">Experts en planification et achat de m\u00e9dias, en ligne et hors ligne, pour des campagnes locales, nationales et internationales.\n<\/h2>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-8be803a5\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-53bc2bfc new-container breadcrumb-blog\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/\" title=\"Services\">Services<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPlanification et achat m\u00e9dia\n\t\t<\/span><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-20 align uagb-block-3cf7275c uagb-columns__columns-1 uagb-columns__max_width-custom new-container\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-6e9e7f25 new-container\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading has-text-align-left h2style text-align\" id=\"strategy\">Bloom combine des campagnes de notori\u00e9t\u00e9 et de conversion pour acc\u00e9l\u00e9rer votre croissance.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:22px\">Les Bloomers sont des experts de la planification, de la gestion et de l&#8217;optimisation des campagnes publicitaires sur un large \u00e9ventail de plateformes et de canaux, autant num\u00e9riques que traditionnels.<\/p>\n\n\n\n<p class=\"font-family-itc has-black-color has-text-color has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600;letter-spacing:-2px\">Nous veillons \u00e0 ce que votre marque brille \u00e0 chaque \u00e9tape du processus d&#8217;achat et \u00e0 chaque point de contact avec vos clients potentiels.<\/p>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-ec886315\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-125a1424 new-container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-3e42f3e3 uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-image uagb-block-b8d5249c uag-hide-mob\"><div class=\"uagb-column__overlay\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-image uagb-block-3f191ca0\"><div class=\"uagb-column__overlay\"><\/div>\n<div style=\"height:396px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-b6478a96 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c2a09b47 alignfull uagb-is-root-container\">\n<h3 class=\"wp-block-heading has-text-align-left h3-line-height\" style=\"font-size:40px;letter-spacing:-2px;text-transform:none\">Les m\u00e9dias num\u00e9riques<\/h3>\n\n\n\n<p class=\"orange-link has-medium-font-size wp-block-paragraph\">Les m\u00e9dias num\u00e9riques sont au coeur des strat\u00e9gies marketing cibl\u00e9es, mesurables et interactives.<\/p>\n\n\n\n<p class=\"orange-link has-medium-font-size wp-block-paragraph\">Comme les habitudes des consommateurs s&#8217;orientant de plus en plus vers le num\u00e9rique, ces plateformes sont essentielles \u00e0 la mise en place d&#8217;une campagne marketing r\u00e9ussie. <\/p>\n\n\n\n<p class=\"orange-link has-medium-font-size wp-block-paragraph\">De l&#8217;affichage programmatique aux m\u00e9dias sociaux, les canaux num\u00e9riques permettent aux marques de s&#8217;adresser directement \u00e0 des publics sp\u00e9cifiques, de s&#8217;adapter en temps r\u00e9el en fonction des performances et de mesurer leur succ\u00e8s avec pr\u00e9cision.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-14ea954e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9e23cae2 alignfull uagb-is-root-container\">\n<h3 class=\"wp-block-heading has-text-align-left h3-line-height link-services-title-black\" style=\"font-size:40px;letter-spacing:-2px;text-decoration:none;text-transform:none\">Les m\u00e9dias traditionnels<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Les m\u00e9dias traditionnels demeurent un pilier essentiel pour renforcer la notori\u00e9t\u00e9 et la cr\u00e9dibilit\u00e9 d&#8217;une marque. Des canaux comme la t\u00e9l\u00e9vision, la radio ou encore l&#8217;affichage sont particuli\u00e8rement efficaces pour toucher un large public et diffuser des messages de marque forts et percutants.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Dans le paysage m\u00e9diatique actuel, les plateformes traditionnelles compl\u00e8tent souvent les initiatives num\u00e9riques en offrant une base solide et fiable. Elles permettent d&#8217;\u00e9largir la port\u00e9e des campagnes et de renforcer la m\u00e9morisation de la marque aupr\u00e8s de diff\u00e9rentes audiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:4em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs uagb-block-915fdb22 uagb-tabs__wrap uagb-tabs__hstyle3-desktop uagb-tabs__vstyle6-tablet uagb-tabs__stack1-mobile\" data-tab-active=\"0\"><ul class=\"uagb-tabs__panel uagb-tabs__align-center\" role=\"tablist\"><li class=\"uagb-tab uagb-tabs__active\" role=\"none\"><a href=\"#uagb-tabs__tab0\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"0\" role=\"tab\"><div>Affichage<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab1\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"1\" role=\"tab\"><div>Audio<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab2\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"2\" role=\"tab\"><div>T\u00e9l\u00e9 connect\u00e9e<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab3\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"3\" role=\"tab\"><div>Radio<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab4\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"4\" role=\"tab\"><div>T\u00e9l\u00e9vision<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab5\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"5\" role=\"tab\"><div>Moteurs de recherche<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab6\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"6\" role=\"tab\"><div>M\u00e9dias sociaux<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab7\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"7\" role=\"tab\"><div>Affichage Web<\/div><\/a><\/li><\/ul><div class=\"uagb-tabs__body-wrap\">\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-0\" aria-labelledby=\"uagb-tabs__tab0\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-1ed98219 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/ooh.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/ooh.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/ooh.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/ooh.png\" alt=\"\" class=\"uag-image-17045 lazyload\" width=\"1500\" height=\"375\" title=\"ooh\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-7ebcf41c516706402c2607b1dade909c\">L&#8217;affichage ext\u00e9rieur<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-765335210589b48a69b75d079f568efe wp-block-paragraph\">La <a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/affichage-panneaux-numerique\/\" title=\"Affichage num\u00e9rique ext\u00e9rieur\">publicit\u00e9 ext\u00e9rieure (OOH) et son pendant num\u00e9rique (DOOH)<\/a> jouent un r\u00f4le cl\u00e9 pour capter l\u2019attention des consommateurs dans des lieux largement fr\u00e9quent\u00e9s. Les formats traditionnels comme les panneaux d\u2019affichage, les publicit\u00e9s dans les transports en commun ou les affiches offrent une grande port\u00e9e et un fort impact visuel.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ecb02b19aa3483262a06d5590e5ac731 wp-block-paragraph\">L\u2019affichage num\u00e9rique apporte quant \u00e0 lui, des capacit\u00e9s dynamiques qui permettent de changer le contenu rapidement et d&#8217;afficher ses publicit\u00e9s selon un contexte sp\u00e9cifique et\/ou une courte dur\u00e9e. Chez Bloom, nous s\u00e9lectionnons les meilleurs emplacements pour vos publicit\u00e9s selon les donn\u00e9es li\u00e9es aux habitudes de consommation de votre public cible. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-1\" aria-labelledby=\"uagb-tabs__tab1\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-fa57ed83 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/streaming-1.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/streaming-1.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/streaming-1.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/streaming-1.png\" alt=\"\" class=\"uag-image-17043 lazyload\" width=\"1500\" height=\"375\" title=\"streaming\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-e8e25b39ed8d2e3df98ce49faa79e7ef\">La publicit\u00e9 sur des plateformes audio et les balados<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ad720396f51d8446c380701a473e308e wp-block-paragraph\">Les plateformes de streaming audio sont d\u00e9sormais incontournables dans le quotidien, en particulier chez les jeunes g\u00e9n\u00e9rations qui les int\u00e8grent naturellement dans leurs routines. Des services comme Spotify ou Apple Music proposent des exp\u00e9riences personnalis\u00e9es et immersives, faisant de ces plateformes un canal privil\u00e9gi\u00e9 pour faire la promotion d&#8217;une marque. Les publicit\u00e9s audio apportent une touche moderne \u00e0 la publicit\u00e9 radio traditionnelle, avec l\u2019avantage d\u2019un ciblage pr\u00e9cis et de performances plus facilement mesurables.<br><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-914fc7a72c2bbf30a26d5759c2f9f50a wp-block-paragraph\">De plus, l&#8217;essor des podcasts permet aux marques d&#8217;atteindre des publics engag\u00e9s par le biais de commandites directes, en tirant parti de la cr\u00e9dibilit\u00e9 de l&#8217;animateur pour diffuser des messages authentiques et percutants.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-2\" aria-labelledby=\"uagb-tabs__tab2\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0daca574 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/connectedtv.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/connectedtv.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/connectedtv.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/connectedtv.png\" alt=\"\" class=\"uag-image-17047 lazyload\" width=\"1500\" height=\"375\" title=\"connectedtv\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-62e3076cb064f1a8101fbb40bc2d3787\">La publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision connect\u00e9e<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5d3016d140d6b5e6dd1c09dd7231832d wp-block-paragraph\">Alors que de plus en plus de personnes se d\u00e9sabonnent de la t\u00e9l\u00e9vision traditionnelle, la t\u00e9l\u00e9vision connect\u00e9e (CTV) a r\u00e9volutionn\u00e9 la mani\u00e8re dont les marques rejoignent leur audience sur le grand \u00e9cran. Elle offre une exp\u00e9rience publicitaire immersive et engageante, parfaitement adapt\u00e9e \u00e0 cette \u00e9volution des habitudes de consommation.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2f70a223f101b012ba517ca31412ac10 wp-block-paragraph\">Des plateformes de streaming comme Netflix proposent d\u00e9sormais des mod\u00e8les d\u2019abonnement int\u00e9grant la publicit\u00e9, ainsi que des solutions programmatiques via des outils comme DV360. La publicit\u00e9 \u00e0 la TV connect\u00e9e combine les avantages des pubs t\u00e9l\u00e9 \u00e0 pr\u00e9cision et la flexibilit\u00e9 du num\u00e9rique, permettant aux marques de s\u2019adresser aux t\u00e9l\u00e9spectateurs dans un environnement cibl\u00e9, \u00e0 la demande, et centr\u00e9 sur du contenu de qualit\u00e9.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-3\" aria-labelledby=\"uagb-tabs__tab3\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-66f0b5ae wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/radio.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/radio.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/radio.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/radio.png\" alt=\"\" class=\"uag-image-17049 lazyload\" width=\"1500\" height=\"375\" title=\"radio\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-33fc8fec718b31a453a1d589bd6fa0f2\">La publicit\u00e9 radio<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-18dc60d74669bfd6dbc8c0fe07745c7f wp-block-paragraph\">La radio reste un m\u00e9dia pertinent et puissant, offrant une large port\u00e9e et la possibilit\u00e9 d&#8217;entrer en contact avec les auditeurs en temps r\u00e9el. C&#8217;est une source fiable d&#8217;informations, de divertissement et de musique pour des millions de personnes. Son accessibilit\u00e9 pendant les trajets domicile-travail, sur le lieu de travail ou dans les activit\u00e9s quotidiennes garantit un engagement constant de la part des auditeurs.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3c3b948e5a6cfed931e6486facb4b24b wp-block-paragraph\">Chez Bloom, nous tirons parti de nos partenariats avec des stations de radio locales et nationales pour \u00e9valuer et s\u00e9lectionner les stations les plus pertinentes pour votre public cible. Ainsi, votre message trouve un \u00e9cho sur les bons march\u00e9s et aupr\u00e8s des bons groupes d\u00e9mographiques. La radio reste un moyen rentable d&#8217;augmenter la fr\u00e9quence, d&#8217;am\u00e9liorer la m\u00e9morisation de la marque et d&#8217;obtenir des r\u00e9sultats concrets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-4\" aria-labelledby=\"uagb-tabs__tab4\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-97d954ce wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/tv.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/tv.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/tv.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/tv.png\" alt=\"\" class=\"uag-image-17051 lazyload\" width=\"1500\" height=\"375\" title=\"tv\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-0e20fd66619785768bc6cb2cf2bc15cb\">L&#8217;achat de placement publicitaire \u00e0 la t\u00e9l\u00e9vision<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-96f4d0813e1dec258b6323789752de60 wp-block-paragraph\">Selon votre audience, la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision traditionnelle peut \u00eatre un excellent moyen de communiquer, notamment lors d\u2019\u00e9v\u00e9nements en direct comme les comp\u00e9titions sportives, les remises de prix ou d\u2019autres programmes diffus\u00e9s en temps r\u00e9el. Reconnu pour renforcer la notori\u00e9t\u00e9 des marques, ce m\u00e9dia offre une port\u00e9e incomparable et la capacit\u00e9 de captiver les t\u00e9l\u00e9spectateurs gr\u00e2ce \u00e0 des histoires marquantes et des visuels de haute qualit\u00e9.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-aeff584043f0f69321527743d654d993 wp-block-paragraph\">Chez Bloom, nous analysons toujours si la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e est le meilleur levier pour maximiser l\u2019impact de votre marque, en tenant compte de votre public et de ses habitudes de consommation m\u00e9dia. Gr\u00e2ce \u00e0 nos partenariats directs avec des diffuseurs locaux et nationaux comme CBC et Quebecor, nous n\u00e9gocions des tarifs comp\u00e9titifs et s\u00e9curisons des placements strat\u00e9giques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-5\" aria-labelledby=\"uagb-tabs__tab5\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-24b284ea wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/search.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/search.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/search.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/search.png\" alt=\"\" class=\"uag-image-17053 lazyload\" width=\"1500\" height=\"375\" title=\"search\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-1e5ebbf72ae0111427348072ae7de9c7\">La publicit\u00e9 sur les moteurs de recherche<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ef9e4ff03acc860e47cd70492fdf355c wp-block-paragraph\">La <a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/referencement-payant\/\" title=\"Agence de r\u00e9f\u00e9rencement payant\">publicit\u00e9 sur les moteurs de recherche<\/a> demeure l\u2019un des moyens les plus efficaces pour attirer un trafic qualifi\u00e9 sur votre site, en vous connectant directement avec des personnes qui recherchent activement vos produits ou services. En tant que partenaire Google et Microsoft, Bloom g\u00e8re des campagnes de r\u00e9f\u00e9rencement payant depuis pr\u00e8s de 20 ans. Nous ma\u00eetrisons l\u2019\u00e9cosyst\u00e8me des moteurs de recherche, suivons de pr\u00e8s les tendances et testons continuellement de nouvelles approches pour offrir \u00e0 nos clients des r\u00e9sultats optimaux.<br><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3bafedea38813bfcab04e3657ab092a3 wp-block-paragraph\">Le r\u00e9f\u00e9rencement payant a beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es avec des nouveaut\u00e9s comme les campagnes Performance Max et les avanc\u00e9es en intelligence artificielle. Nous allions innovation, strat\u00e9gie et cr\u00e9ativit\u00e9 pour offrir des r\u00e9sultats concrets et align\u00e9s sur vos ambitions.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-6\" aria-labelledby=\"uagb-tabs__tab6\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d6c2ea37 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/social.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/social.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/social.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/social.png\" alt=\"\" class=\"uag-image-17055 lazyload\" width=\"1500\" height=\"375\" title=\"social\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-dee7eb80d08ba85204fa3b7117098274\">La publicit\u00e9 sur les m\u00e9dias sociaux<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-61b1473e904f7305b385954b020baac6 wp-block-paragraph\">Les <a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/publicite-medias-sociaux-2\/\" title=\"Publicit\u00e9 sur les m\u00e9dias sociaux\">m\u00e9dias sociaux<\/a> font maintenant partie int\u00e9grante de notre quotidien. Des plateformes comme TikTok, Instagram, Facebook, Pinterest, YouTube et Snapchat offrent chacune des exp\u00e9riences uniques, que ce soit par du contenu organique ou des publicit\u00e9s cibl\u00e9es. Chez Bloom, nous comprenons l&#8217;importance de ces plateformes \u00e0 chaque \u00e9tape du parcours client : elles permettent aux utilisateurs de d\u00e9couvrir de nouvelles marques, d\u2019explorer des produits et, finalement, de passer \u00e0 l\u2019action.<br><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8619c35984b222365defd5d8d31933a4 wp-block-paragraph\">Nos strat\u00e9gies de publicit\u00e9 sur les r\u00e9seaux sociaux sont con\u00e7ues pour s\u2019adapter au parcours de votre audience, en diffusant le bon message au bon moment, sur la bonne plateforme. En exploitant les atouts sp\u00e9cifiques de chaque plateforme, nous d\u00e9veloppons des campagnes qui renforcent la notori\u00e9t\u00e9, stimulent l\u2019engagement et g\u00e9n\u00e8rent des conversions.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-7\" aria-labelledby=\"uagb-tabs__tab7\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-438e624b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/programmatic.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/programmatic.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/programmatic.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/programmatic.png\" alt=\"\" class=\"uag-image-17057 lazyload\" width=\"1500\" height=\"375\" title=\"programmatic\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/375;\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-255b5d45dcb6189dac9d5ab5d97994aa\">L&#8217;affichage num\u00e9rique programmatique<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d19c43a092a16709488d6d0cdf604129 wp-block-paragraph\"><a href=\"https:\/\/www.makeitbloom.com\/fr\/services\/affichage-numerique\/\" title=\"Affichage Num\u00e9rique\">La publicit\u00e9 programmatique<\/a> offre une fa\u00e7on efficace de rejoindre votre audience cible gr\u00e2ce \u00e0 un ciblage pr\u00e9cis et contextuel. Les banni\u00e8res publicitaires diffusent votre message directement aupr\u00e8s de votre public tout en s\u2019int\u00e9grant naturellement au contenu avec lequel il interagit d\u00e9j\u00e0.<br><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-570e84a35e53975e08741b0cde5f56d9 wp-block-paragraph\">Chez Bloom, nous utilisons des plateformes comme DV360 pour diffuser des campagnes sur des sites web de premier plan, que ce soit via des DSP ou en concluant des accords directs avec des partenaires, allant de sites de niche \u00e0 de grands \u00e9diteurs reconnus.<br><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-bf4bdce7\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-fdb96560 default uagb-is-root-container\"><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container new-container uagb-block-f2a9268f default uagb-is-root-container\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-3a9651be new-container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">Notre approche \u00e0 la planification m\u00e9dia<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Notre approche en mati\u00e8re de planification m\u00e9dia est fond\u00e9e sur notre m\u00e9thodologie exclusive, <a href=\"https:\/\/www.makeitbloom.com\/fr\/methodologie\/\" title=\"Methodologie \u2013 Boreal\">BOREAL<\/a>, qui signifie <strong>Brand, Objective, Reach, Engagement, Action, et Learning<\/strong>s. Ce cadre garantit que chaque campagne que nous concevons est strat\u00e9gique, rationnelle, flexible, bas\u00e9e sur des donn\u00e9es et adapt\u00e9e \u00e0 vos objectifs d&#8217;affaires.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nous analysons votre audience, votre industrie et votre paysage concurrentiel et s\u00e9lectionnons les meilleurs canaux pour atteindre vos objectifs. Nous restons toujours strat\u00e9giques et agiles. Le plan m\u00e9dia guide nos efforts, mais nous ajustons toujours les campagnes et les budgets en temps r\u00e9el, en fonction des performances. Notre objectif : maximiser l&#8217;impact de chaque investissement publicitaire tout en assurant des r\u00e9sultats mesurables.<br><\/p>\n<\/div><\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container new-wide-container uagb-block-165d63fd default uagb-is-root-container\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-10 alignfull uagb-block-90ef72de uagb-columns__columns-2 uagb-columns__max_width-custom new-wide-container\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-650417f1\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-52139a5c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/media-planning-700x1009.png ,https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/media-planning.png 780w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/media-planning.png 360w\" data-sizes=\"auto, (max-width: 480px) 150px\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/01\/media-planning-700x1009.png\" alt=\"\" class=\"uag-image-17067 lazyload\" width=\"700\" height=\"700\" title=\"media-planning\" role=\"img\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/700;\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-abca4aae\"><div class=\"uagb-column__overlay\"><\/div>\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-8605b5a6 new-container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-e9039789 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     text-align\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e51b51a text-align\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Brand<\/span><\/div><div class=\"uagb-faq-content\"><p>Nous commen\u00e7ons par plonger au c\u0153ur de l\u2019identit\u00e9 de marque de nos clients : leurs valeurs, leurs diff\u00e9rentiateurs et leur proposition de valeur. L\u2019objectif est que chaque \u00e9l\u00e9ment de la campagne refl\u00e8te fid\u00e8lement la voix et le message de la marque, pour rester coh\u00e9rent et avoir le maximum d&#8217;impact.<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4cc094f0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Objective<\/span><\/div><div class=\"uagb-faq-content\"><p>Ensuite, nous d\u00e9finissons des objectifs clairs et mesurables pour la campagne. Qu&#8217;il s&#8217;agisse d&#8217;augmenter la profitabilit\u00e9, d&#8217;accro\u00eetre les revenus ou la notori\u00e9t\u00e9, nous nous concentrons sur la d\u00e9finition d&#8217;indicateurs cl\u00e9s de performance (KPI) qui guident toutes les d\u00e9cisions strat\u00e9giques.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b0ccf8b9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Reach<\/span><\/div><div class=\"uagb-faq-content\"><p>L&#8217;audience est au c\u0153ur de chaque plan m\u00e9dia. En utilisant des outils comme <a href=\"http:\/\/vividata.ca\" title=\"\">Vividata<\/a>, nous analysons les donn\u00e9es d\u00e9mographiques, psychographiques et comportementales de l&#8217;audience afin d&#8217;identifier les bons canaux et les bonnes plateformes m\u00e9diatiques.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-0f3be629 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Engagement<\/span><\/div><div class=\"uagb-faq-content\"><p>Nos plans m\u00e9dia sont con\u00e7us pour \u00e9ventuellement transformer l\u2019int\u00e9r\u00eat initial des clients potentiels en consid\u00e9ration active. En proposant des messages pertinents et des exp\u00e9riences immersives, on stimule l\u2019interaction, renforce la m\u00e9morisation de la marque, et pr\u00e9pare le terrain pour g\u00e9n\u00e9rer des conversions.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-08bd22df \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Action<\/span><\/div><div class=\"uagb-faq-content\"><p>La planification m\u00e9dia a pour but ultime d&#8217;obtenir des r\u00e9sultats concrets. En int\u00e9grant des canaux ax\u00e9s sur la performance tels que les m\u00e9dias sociaux, les moteurs de recherche ou la programmatique \u00e0 des tactiques de notori\u00e9t\u00e9, nous cr\u00e9ons des strat\u00e9gies qui encouragent les gens \u00e0 passer \u00e0 l&#8217;action, qu&#8217;il s&#8217;agisse de t\u00e9l\u00e9charger un livre blanc, de remplir un formulaire ou d&#8217;effectuer un achat.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ec813666 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Learnings<\/span><\/div><div class=\"uagb-faq-content\"><p>L&#8217;analyse post-campagne est un \u00e9l\u00e9ment essentiel de notre processus de planification m\u00e9dia. Nous mesurons les performances par rapport aux indicateurs cl\u00e9s de performance \u00e0 l&#8217;aide d&#8217;outils tels que les \u00e9tudes de notori\u00e9t\u00e9 ou des rapports de performance. Les informations recueillies sont utilis\u00e9es pour affiner les strat\u00e9gies futures.<\/p><\/div><\/div><\/div><\/div><\/section>\n<\/div>\n<\/div><\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container new-container uagb-block-4f62f78c default uagb-is-root-container\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-4787eb32 new-container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8b56dc88aaab2fc708d5992511c245c5\">Notre approche \u00e0 l&#8217;achat m\u00e9dia<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a756c4fd92718eedbef4c65809e12f8d wp-block-paragraph\">Depuis pr\u00e8s de 20 ans, Bloom s\u2019adapte \u00e0 l\u2019\u00e9volution constante des plateformes tout en restant fid\u00e8le \u00e0 un principe cl\u00e9 : maximiser la port\u00e9e et la performance au meilleur co\u00fbt.<br><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-e904188252063925bd8c6ef23986d388 wp-block-paragraph\">Notre approche est dynamique et it\u00e9rative : nous testons, optimisons et ajustons en continu nos actions selon les donn\u00e9es de performance. Si nous tirons parti des nouveaux outils et de l\u2019intelligence artificielle, notre force r\u00e9side dans une strat\u00e9gie solide et une cr\u00e9ativit\u00e9 sans compromis. Nous remettons sans cesse en question le statu quo pour propulser votre marque encore plus loin.<br> <\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-7f1a702d\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center highlight has-black-color has-text-color has-link-color wp-elements-efa749e919c0a87db0393706c505c654\">RATIONNELLE<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-bbf341363c2f690421b6bc4b57668029 wp-block-paragraph\">Nos achats m\u00e9dias s&#8217;appuient sur des analyses et des informations en temps r\u00e9el. Chaque d\u00e9cision est fond\u00e9e sur des donn\u00e9es fiables.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading highlight-green has-black-color has-text-color has-link-color wp-elements-182b1d6bfdb1b7946fc8b94cea1094e5\">INNOVANTE<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b283ee8e4eb17636dfa16b5c3e1ee822 wp-block-paragraph\">Nous embrassons le changement et les strat\u00e9gies innovantes pour offrir des solutions uniques qui se distinguent des autres agences.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading highlight-blue has-black-color has-text-color has-link-color wp-elements-91cffa90f954b7ef9d79180b4687176b\">DYNAMIQUE<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-600f5203ee5b9506d069619105405f35 wp-block-paragraph\">Notre approche flexible nous permet de pivoter et d&#8217;optimiser les campagnes en fonction des performances, des conditions du march\u00e9 et des comportements des consommateurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading highlight has-black-color has-text-color has-link-color wp-elements-658fcc8c23d75912545ebcc32f83786b\">PROACTIVE<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e3bb99371f22cedb6bce59ac88c4996c wp-block-paragraph\">Nous identifions les opportunit\u00e9s et abordons les d\u00e9fis potentiels rapidement afin que vos campagnes se d\u00e9roulent de mani\u00e8re fluide et efficace.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-b25379fc4f307c786094d313ff1181c0 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading highlight-green has-black-color has-text-color has-link-color wp-elements-8f0b3768cd4764c473b6a642d5711769\">EFFICACE<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ebc5a73f6385995f5ccea30e8a07aee8 wp-block-paragraph\">Nous optimisons vos budgets m\u00e9dias pour g\u00e9n\u00e9rer le meilleur retour sur investissement.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n<\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-7d457b1f\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-20 align uagb-block-9f104660 uagb-columns__columns-1 uagb-columns__max_width-custom new-container\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-96afe884 new-container\"><div class=\"uagb-column__overlay\"><\/div>\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-d2d6f1dc174a50cfe97d3f39e6fa70ef\">Pourquoi choisir Bloom comme prochaine agence m\u00e9dia?<\/h2>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-174412eb\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a654bc93\"><p class=\"uagb-heading-text\">01.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading text-align has-white-color has-text-color has-link-color wp-elements-a831530f8e7fff0cca8a2c59bcc08bc5\">APPROCHE UNIQUE<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-17a710a4cfa4b1655db3e27565b0864c wp-block-paragraph\">Notre approche combine une recherche fond\u00e9e sur des donn\u00e9es et un \u00e9quilibre strat\u00e9gique entre la performance et le d\u00e9veloppement de la notori\u00e9t\u00e9. Cette approche permet d&#8217;obtenir des r\u00e9sultats \u00e0 court terme tout en favorisant une croissance durable \u00e0 long terme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fcad47bb\"><p class=\"uagb-heading-text\">02.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading text-align has-white-color has-text-color has-link-color wp-elements-5c99c2de3a1bc42864089a04acf9194a\">PARTENARIATS SOLIDES<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fde74d7c4843623418671a8e5f76bad0 wp-block-paragraph\">Gr\u00e2ce \u00e0 nos relations privil\u00e9gi\u00e9es avec les principaux m\u00e9dias et \u00e9diteurs, nous avons acc\u00e8s \u00e0 des opportunit\u00e9s uniques, des tarifs avantageux et des placements strat\u00e9giques. Ces partenariats assurent un impact maximal et une valeur optimale pour vos campagnes.<br><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-c30ebebc\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b4d20ff4\"><p class=\"uagb-heading-text\">03.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading text-align has-white-color has-text-color has-link-color wp-elements-e2355a44bdd4ef99e38e34174001ac90\">EXPERTS CHEVRONN\u00c9S<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5602035e9c5e237c07914640c36e9702 wp-block-paragraph\">Avec pr\u00e8s de deux d\u00e9cennies d&#8217;expertise dans divers secteurs, Bloom poss\u00e8de les connaissances et les ant\u00e9c\u00e9dents n\u00e9cessaires pour r\u00e9aliser des campagnes m\u00e9diatiques exceptionnelles. Consultez nos <a href=\"https:\/\/www.makeitbloom.com\/fr\/etudes-de-cas\/\" title=\"\u00c9tudes de cas\">\u00e9tudes de cas<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-230e03b2\"><p class=\"uagb-heading-text\">04.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading text-align has-white-color has-text-color has-link-color wp-elements-c786d3165a90a7c3cae1a735f06317b9\">ESPRIT D&#8217;INNOVATION<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e5dd6b332cd4c1496f8c6c1dbb1f5767 wp-block-paragraph\">Nous cultivons l&#8217;innovation en explorant de nouveaux canaux, en testant des id\u00e9es originales et en repoussant les limites. Mais au-del\u00e0 des id\u00e9es, nous apportons l&#8217;expertise et la pr\u00e9cision n\u00e9cessaires pour les ex\u00e9cuter avec succ\u00e8s, transformant des concepts audacieux en r\u00e9sultats concrets et mesurables.<br><\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-2f0eb89a\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-c8f95c2e\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-de86b935\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center has-white-color has-text-color has-large-font-size wp-block-paragraph\"><em><em>Travailler avec une agence qui allie strat\u00e9gie et ex\u00e9cution<\/em><\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter contact-btn\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.makeitbloom.com\/fr\/getaproposal\/\" rel=\"\">OBTENEZ UNE PROPOSITION<\/a><\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Agence de publicit\u00e9 \u00e0 Montr\u00e9al Experts en planification et achat de m\u00e9dias, en ligne et hors ligne, pour des campagnes locales, nationales et internationales.","protected":false},"author":35,"featured_media":0,"parent":1630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"coauthors":[],"class_list":["post-17092","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"small":false,"custom-size":false},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"Agence de publicit\u00e9 \u00e0 Montr\u00e9al Experts en planification et achat de m\u00e9dias, en ligne et hors ligne, pour des campagnes locales, nationales et internationales.","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Agence de publicit\u00e9 \u00e0 Montr\u00e9al Experts en planification et achat de m\u00e9dias, en ligne et hors ligne, pour des campagnes locales, nationales et internationales.","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/17092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=17092"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/17092\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1630"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=17092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=17092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=17092"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=17092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}