{"id":15763,"date":"2024-03-20T11:55:47","date_gmt":"2024-03-20T15:55:47","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=15763"},"modified":"2025-08-15T09:39:19","modified_gmt":"2025-08-15T13:39:19","slug":"rowenta","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/rowenta\/","title":{"rendered":"Un lancement de produit r\u00e9ussi pour Rowenta"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-banner-large.png\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-banner-large.png 480w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-banner-large.png 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/622;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<\/div>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl logo-smush lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/logo-rowenta.png\" alt=\"Canada Luggage Depot\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/622;\"><\/p>\n<h1 class=\"title\">Un lancement de produit r\u00e9ussi pour Rowenta<\/h1>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/rowenta\/&text=Un lancement de produit r\u00e9ussi pour Rowenta\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/rowenta\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/rowenta\/&title=Un lancement de produit r\u00e9ussi pour Rowenta\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Rowenta<\/h1>\n<\/section>\n<\/div>\n<p class=\"features\"><span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.rowenta.ca\/fr\/?langSwitched=true\">Rowenta<\/a><\/span> pr\u00e9sente une s\u00e9lection de produits diversifi\u00e9e qui allie une excellence technologique in\u00e9gal\u00e9e, un design \u00e9l\u00e9gant et une commodit\u00e9 exceptionnelle pour l&#8217;utilisateur.<\/p>\n<p class=\"features\"> Son objectif est d&#8217;am\u00e9liorer le confort quotidien de ses utilisateurs gr\u00e2ce \u00e0 des solutions domestiques intelligentes. Pendant plus d&#8217;une d\u00e9cennie, Rowenta a consacr\u00e9 ses efforts \u00e0 la cr\u00e9ation de produits \u00e9co-intelligents. Restant fid\u00e8le \u00e0 ses principes fondamentaux, la marque Rowenta a collabor\u00e9 avec le WWF pour donner la priorit\u00e9 \u00e0 l&#8217;\u00e9co-conception dans ses initiatives innovantes.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Rowenta a fait appel \u00e0 nous pour les soutenir dans divers aspects de leur strat\u00e9gie marketing, notamment en cr\u00e9ant du contenu accrocheur pour leurs r\u00e9seaux sociaux afin de lancer un tout nouveau produit : le <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.amazon.ca\/Rowenta-Handheld-Capacity-Portable-Reversible\/dp\/B0BXQS3JKP\/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.mR_T_G4IqeULLANIQE7JKKjGJTSXuZLxioLZpWPl8iWtw-t4BrTj4HM4XPgYQbLC_vurvxmBJfOKbt9uQ7Ep3r1KpoIeXW4kG5K3EmJYvTtlIK2kvE0HxbK-qM4rRzj0bgWBhlfvNs9drHV0gyJOgEDBnkoAopeXEjsPN_vOS6OQVCD_xHFa2APtmMWZI_hGCFsmA3x11RrOhtFQYLI87ItfFdZUTn404HfQ2Q0EEQ0.Q9Hdr7fuJrzjW7b4k5iGllS5UaGCYv2O9Hss6f5Ryz8&#038;dib_tag=se&#038;hvadid=668106447301&#038;hvdev=c&#038;hvlocphy=9000434&#038;hvnetw=g&#038;hvqmt=e&#038;hvrand=4159412683054682919&#038;hvtargid=kwd-2031140532474&#038;hydadcr=8137_13517357&#038;keywords=rowenta%2Bpure%2Bpop&#038;qid=1710181064&#038;sr=8-1-spons&#038;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&#038;th=1\">Pure Pop<\/a><\/span>. L&#8217;objectif principal de ce partenariat \u00e9tait de stimuler la notori\u00e9t\u00e9 et la croissance des ventes.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Pour propulser la pr\u00e9sence sociale et l&#8217;exposition globale du client vers de nouveaux sommets, nous avons mis en \u0153uvre plusieurs strat\u00e9gies, notamment :\n<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Con\u00e7u une strat\u00e9gie innovante de m\u00e9dias sociaux et de marketing d&#8217;influence adapt\u00e9e aux objectifs de notre marque.<\/li>\n<li>\u00c9tabli des partenariats strat\u00e9giques avec 8 influenceurs couvrant divers cr\u00e9neaux et r\u00e9gions \u00e0 travers le Canada, amplifiant efficacement la visibilit\u00e9 de la marque aupr\u00e8s de segments d&#8217;audience vari\u00e9s.<\/li>\n<li>Pr\u00e9sent\u00e9 authentiquement notre produit \u00e0 travers un contenu captivant, garantissant une r\u00e9sonance sinc\u00e8re avec notre public cible.\n<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Cr\u00e9\u00e9 un calendrier de contenu mensuel align\u00e9 sur les objectifs du client.\n<\/li>\n<li>Rationalis\u00e9 le contenu sur toutes les plateformes avec des visuels lumineux et joyeux pour refl\u00e9ter les aspects color\u00e9s et sains de la marque.<\/li>\n<li>Ajust\u00e9 notre strat\u00e9gie de contenu en fonction des performances alors que nous observions les r\u00e9sultats arriver.\n<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/614;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 612px; --smush-placeholder-aspect-ratio: 612\/616;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2024\/03\/rowenta-3.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/616;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Les r\u00e9sultats?<\/h2>\n<p class=\"not-body\">La r\u00e9cente campagne a produit des r\u00e9sultats remarquables, mis en \u00e9vidence par un total de 281 000 vues vid\u00e9o, ce qui repr\u00e9sente une augmentation substantielle par rapport \u00e0 nos indicateurs habituels d&#8217;engagement sur Instagram et TikTok. <\/p>\n<p class=\"not-body\">De plus, les vid\u00e9os des influenceurs ont affich\u00e9 un taux moyen d&#8217;engagement de 4,86 %, marquant une croissance significative par rapport \u00e0 nos taux habituels d&#8217;engagement sur les r\u00e9seaux sociaux.<\/p>\n<p class=\"not-body\">En outre, une augmentation du sentiment positif \u00e0 l&#8217;\u00e9gard de la marque a \u00e9t\u00e9 observ\u00e9e dans la section des commentaires, refl\u00e9tant un renforcement de l&#8217;engagement du public et de la perception de la marque.\n<\/p>\n<p class=\"not-body\"><strong>Rowenta a d\u00e9crit son partenariat avec Bloom comme:<\/strong> <em>&#8220;incroyablement r\u00e9ussi. Bloom a fait un excellent travail sur le calendrier social &#8211; Nous tenons \u00e0 remercier tous les membres qui ont \u00e9t\u00e9 impliqu\u00e9s dans un travail bien fait, nous \u00e9tions impatients de voir tous les posts dans notre flux! Nous avons ador\u00e9 tout ce que Bloom a produit, ils ont r\u00e9alis\u00e9 un contenu incroyable pour Rowenta, en particulier la campagne Pure Pop. Nous sommes ravis d&#8217;avoir de si bons talents travaillant avec nous pour apporter de l&#8217;innovation, des r\u00e9sultats et un excellent contenu.&#8221; Ils ont \u00e9galement appr\u00e9ci\u00e9 &#8220;le support personnalis\u00e9 de Bloom, la pr\u00e9sentation des m\u00e9triques et des r\u00e9sultats, l&#8217;approche strat\u00e9gique cr\u00e9ative ainsi que leurs suggestions constantes d&#8217;am\u00e9lioration.&#8221;<\/em><\/p>\n<p><!---\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>Jeremiah Curvers<\/h3>\n\n\n\n\n<h4>Co-Founder and CEO<\/h4>\n\n\n\"The Bloom team always brings amazing ideas and are always open to suggestions. It allowed us to test and readjust and improve strategies very quickly.\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n--><br \/>\n<!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>D\u00e9veloppons votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Un lancement de produit r\u00e9ussi pour Rowenta Share this: Voici Rowenta Rowenta pr\u00e9sente une s\u00e9lection de produits diversifi\u00e9e qui allie une excellence technologique in\u00e9gal\u00e9e, un design \u00e9l\u00e9gant et une commodit\u00e9 exceptionnelle pour l&#8217;utilisateur. Son objectif est d&#8217;am\u00e9liorer le confort quotidien de ses utilisateurs gr\u00e2ce \u00e0 des solutions domestiques intelligentes. 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