{"id":15172,"date":"2023-07-10T09:50:39","date_gmt":"2023-07-10T13:50:39","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=15172"},"modified":"2025-08-15T09:43:33","modified_gmt":"2025-08-15T13:43:33","slug":"specialized","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/specialized\/","title":{"rendered":"Une augmentation des ventes en ligne de +159% pour Specialized Canada"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/Case-study-header-small-2.png\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/Case-study-header-small-2.png 480w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/Case-Study-Header-1.png 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\" \/><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/Untitled-design-1.png\" alt=\"Specialized Canada\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/200;\" \/><\/p>\n<h1 class=\"title\">Une augmentation des ventes en ligne de +159% pour Specialized Canada<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/specialized\/&text=Une augmentation des ventes en ligne de +159% pour Specialized Canada\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/specialized\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/specialized\/&title=Une augmentation des ventes en ligne de +159% pour Specialized Canada\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div>\n<h1>\u00c0 propos de Specialized<\/h1>\n<\/section>\n<\/div>\n<p class=\"features\"><span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.specialized.com\/ca\/en?gclid=CjwKCAjwv8qkBhAnEiwAkY-ahusjFTkEok4PzOCnRqhBkdnPwmDL0bBw4mZYB_GLZgEcRyw0AHwHZxoCsu8QAvD_BwE\">Specialized Bicycle Components<\/a><\/span> est une marque reconnue dans l&#8217;industrie du cyclisme, majoritairement pour la qualit\u00e9 de ses produits, ses conceptions innovantes et son engagement \u00e0 promouvoir le cyclisme en tant que moyen de transport sain et durable. Fond\u00e9e en 1974 par Mike Sinyard \u00e0 Morgan Hill, en Californie, Specialized con\u00e7oit, fabrique et vend des v\u00e9los, des v\u00e9los \u00e9lectriques, des \u00e9quipements cyclistes et des accessoires connexes.<\/p>\n<p class=\"features\">L&#8217;entreprise a lanc\u00e9 un certain nombre de produits r\u00e9volutionnaires au fil des ans, notamment le premier v\u00e9lo de montagne en 1981, le premier v\u00e9lo en fibre de carbone en 1989 et le premier v\u00e9lo \u00e0 assistance \u00e9lectrique en 2011. Specialized est connue pour ses conceptions et technologies innovantes qui ont contribu\u00e9 \u00e0 r\u00e9volutionner l&#8217;industrie du cyclisme.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Specialized Canada est une marque bien \u00e9tablie, mais elle ne vendait pas ses v\u00e9los et ses accessoires en ligne, uniquement par l&#8217;interm\u00e9diaire de son r\u00e9seau de concessionnaires \u00e0 travers le Canada.<\/p>\n<p class=\"features\">L&#8217;entreprise ayant d\u00e9cid\u00e9 de mettre davantage l&#8217;accent sur le service au client dans l&#8217;espace num\u00e9rique, elle a d\u00e9cid\u00e9 de s&#8217;associer \u00e0 Bloom pour cr\u00e9er des campagnes attrayantes et performantes afin de stimuler ses ventes en ligne. La publicit\u00e9 en ligne est extr\u00eamement comp\u00e9titive dans ce secteur, c&#8217;est pourquoi une strat\u00e9gie forte combinant Google Ads et Meta Ads \u00e9tait n\u00e9cessaire.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Nous sommes extr\u00eamement fiers des r\u00e9sultats que nous avons pu obtenir gr\u00e2ce \u00e0 notre partenariat avec Specialized Canada.<\/p>\n<p class=\"not-body\">Avec nos sp\u00e9cialistes des m\u00e9dias payants, nous avons pu mettre en \u0153uvre des strat\u00e9gies optimis\u00e9es pour maximiser le retour sur investissement.<\/p>\n<\/section>\n<section class=\"body\">\n<ul class=\"checks single\">\n<li>Concentrer le budget principalement sur les conversions de mid-lower funnel, car la marque est d\u00e9j\u00e0 tr\u00e8s forte. Cependant, nous avons conserv\u00e9 un certain budget pour les strat\u00e9gies de upper funnel afin de cr\u00e9er de la notori\u00e9t\u00e9. Cette strat\u00e9gie a \u00e9galement \u00e9t\u00e9 adapt\u00e9e \u00e0 la saisonnalit\u00e9 de l&#8217;entreprise.<\/li>\n<li>Utiliser des audiences de remarketing. Nous avons jou\u00e9 avec l&#8217;ad\u00e9quation produit\/audience et la segmentation, en veillant \u00e0 montrer les bons produits \u00e0 la bonne audience, compte tenu de la large gamme de produits que Specialized propose.<\/li>\n<li>Exploiter les feeds, en particulier pour Google. L&#8217;audience qui ach\u00e8te des v\u00e9los, des pi\u00e8ces d\u00e9tach\u00e9es et des accessoires a d\u00e9j\u00e0 une forte intention d&#8217;achat. Ainsi, les campagnes de Performance Max proposent exactement ce que l&#8217;audience recherche.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/specialized-3.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\" \/><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/specialized-2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\" \/><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/07\/specialized-1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\" \/><br \/>\n<br style=\"clear: both;\" \/><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Les r\u00e9sultats?<\/h2>\n<p class=\"not-body\">En seulement 2 mois, les ventes en ligne de Specialized Canada ont <a style=\"text-decoration: none; color: #ed5434;\"><i>augment\u00e9es de +159%<\/i><\/a> par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente pour la m\u00eame p\u00e9riode.<\/p>\n<ul class=\"checks single\">\n<li>Le retour sur investissement publicitaire des campagnes Performance Max a atteint plus que 7x.<\/li>\n<li>Le volume moyen des conversions hebdomadaires a augment\u00e9 de +775% (pour les annonces Meta)<\/li>\n<\/ul>\n<p><!---\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>Jeremiah Curvers<\/h3>\n\n\n\n\n<h4>Co-Founder and CEO<\/h4>\n\n\n\"The Bloom team always brings amazing ideas and are always open to suggestions. It allowed us to test and readjust and improve strategies very quickly.\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n--><br \/>\n<!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>D\u00e9veloppons votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une augmentation des ventes en ligne de +159% pour Specialized Canada Share this: \u00c0 propos de Specialized Specialized Bicycle Components est une marque reconnue dans l&#8217;industrie du cyclisme, majoritairement pour la qualit\u00e9 de ses produits, ses conceptions innovantes et son engagement \u00e0 promouvoir le cyclisme en tant que moyen de transport sain&hellip;","protected":false},"author":66,"featured_media":17968,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-15172","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-250x250.png",250,250,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-768x768.png",768,768,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Lola Lam Quang","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/lola-lam-quang\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9tude de cas Une augmentation des ventes en ligne de +159% pour Specialized Canada Share this: \u00c0 propos de Specialized Specialized Bicycle Components est une marque reconnue dans l&#8217;industrie du cyclisme, majoritairement pour la qualit\u00e9 de ses produits, ses conceptions innovantes et son engagement \u00e0 promouvoir le cyclisme en tant que moyen de transport sain&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-250x250.png",250,250,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/specialized-banner-square.png",1080,1080,false]},"rttpg_author":{"display_name":"Lola Lam Quang","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/lola-lam-quang\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/medias-payants\/\" rel=\"tag\">M\u00e9dias Payants<\/a>","rttpg_excerpt":"\u00c9tude de cas Une augmentation des ventes en ligne de +159% pour Specialized Canada Share this: \u00c0 propos de Specialized Specialized Bicycle Components est une marque reconnue dans l&#8217;industrie du cyclisme, majoritairement pour la qualit\u00e9 de ses produits, ses conceptions innovantes et son engagement \u00e0 promouvoir le cyclisme en tant que moyen de transport sain&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/15172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=15172"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/15172\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/17968"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=15172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=15172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=15172"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=15172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}