{"id":14847,"date":"2023-06-12T09:00:35","date_gmt":"2023-06-12T13:00:35","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=14847"},"modified":"2025-08-15T09:44:23","modified_gmt":"2025-08-15T13:44:23","slug":"canada-luggage-depot","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/canada-luggage-depot\/","title":{"rendered":"Canada Luggage Depot en route vers le succ\u00e8s gr\u00e2ce au marketing par courriel"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-header-small.png\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-header-small.png 480w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/Case-Study-Header.png 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<\/div>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-logo-1.png\" alt=\"Canada Luggage Depot\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/200;\"><\/p>\n<h1 class=\"title\">Canada Luggage Depot en route vers le succ\u00e8s gr\u00e2ce au marketing par courriel<\/h1>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/canada-luggage-depot\/&text=Canada Luggage Depot en route vers le succ\u00e8s gr\u00e2ce au marketing par courriel\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/canada-luggage-depot\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/canada-luggage-depot\/&title=Canada Luggage Depot en route vers le succ\u00e8s gr\u00e2ce au marketing par courriel\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Canada Luggage Depot<\/h1>\n<\/section>\n<\/div>\n<p class=\"features\"><span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.canadavalisedepot.ca\/\">Canada Luggage Depot<\/a><\/span> est un d\u00e9taillant canadien sp\u00e9cialis\u00e9 dans les bagages, les sacs \u00e0 dos et les accessoires de voyage. Il offre une vaste s\u00e9lection de produits de marques populaires telles que Samsonite, American Tourister, Delsey, Briggs &amp; Riley, et plus encore.<\/p>\n<p class=\"features\">L&#8217;entreprise a \u00e9t\u00e9 officiellement fond\u00e9e en 2013 et s&#8217;est depuis impos\u00e9e comme l&#8217;un des plus grands d\u00e9taillants de bagages au Canada. Avant 2013, Canada Luggage Depot op\u00e9rait sous un autre nom et \u00e9tait une boutique physique \u00e0 Montr\u00e9al depuis les ann\u00e9es 1970. Avec plus de 50 ans d&#8217;expertise dans le domaine, CLD comprend les besoins des voyageurs canadiens. L&#8217;entreprise est fi\u00e8re d&#8217;offrir des produits de haute qualit\u00e9, un service \u00e0 la client\u00e8le comp\u00e9tent et des prix plus que concurrentiels.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Reconnu pour son retour sur investissement \u00e9lev\u00e9, le marketing par courriel est un \u00e9l\u00e9ment crucial de toute entreprise de commerce \u00e9lectronique, car il permet de communiquer facilement avec sa client\u00e8le et de b\u00e2tir des relations solides avec celle-ci. Canada Luggage Depot comprenait bien la n\u00e9cessit\u00e9 d\u2019une strat\u00e9gie de marketing par courriel r\u00e9ussie. Cependant, l&#8217;entreprise avait de la difficult\u00e9 \u00e0 mettre en place une strat\u00e9gie adapt\u00e9e \u00e0 son public cible et produire du contenu coh\u00e9rent, engageant et qui incite \u00e0 l\u2019achat.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Nos experts en marketing par courriel ont con\u00e7u et mis en place des strat\u00e9gies de marketing par courriel \u00e9prouv\u00e9es et reconnues pour offrir un retour sur investissement satisfaisant.<\/p>\n<p class=\"not-body\">Ce que nous avons fait:<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Fournir des s\u00e9quences de courriels automatiques ax\u00e9s sur la conversion. Ces courriels sont envoy\u00e9s apr\u00e8s que le client ait fait une action sp\u00e9cifique, ce qui augmente la pertinence de chaque courriel.<\/li>\n<li>Effectuer des tests A\/B sur le contenu afin de mieux comprendre les messages qui r\u00e9sonnent avec les clients et optimiser les courriels en cons\u00e9quence.<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>D\u00e9finir une cadence d&#8217;envoi de courriels pour fid\u00e9liser l\u2019audience et faire en sorte que Canada Luggage Depot reste \u00ab top of mind \u00bb.<\/li>\n<li>Utiliser les meilleures pratiques UX lors de la conception des courriels, comme une conception adapt\u00e9e aux mobiles, des champs de personnalisation, un texte clair et concis et des appels \u00e0 l&#8217;action percutants.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-image1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-image2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2023\/06\/CLD-image3.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Les r\u00e9sultats?<\/h2>\n<p class=\"not-body\">En moins de 3 mois, les revenus g\u00e9n\u00e9r\u00e9s par les courriels de Canada Luggage Depot ont augment\u00e9 de plus de 136 %.<\/p>\n<ul class=\"checks single\">\n<li>Les taux d&#8217;ouverture ont augment\u00e9 de 92%.<\/li>\n<li>Les taux de clics ont augment\u00e9 de 32 %<\/li>\n<li>Le nombre d\u2019abonn\u00e9s a \u00e9galement augment\u00e9 de 156%.<\/li>\n<\/ul>\n<p><!---\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>Jeremiah Curvers<\/h3>\n\n\n\n\n<h4>Co-Founder and CEO<\/h4>\n\n\n\"The Bloom team always brings amazing ideas and are always open to suggestions. It allowed us to test and readjust and improve strategies very quickly.\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n--><br \/>\n<!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Canada Luggage Depot en route vers le succ\u00e8s gr\u00e2ce au marketing par courriel Share this: Voici Canada Luggage Depot Canada Luggage Depot est un d\u00e9taillant canadien sp\u00e9cialis\u00e9 dans les bagages, les sacs \u00e0 dos et les accessoires de voyage. Il offre une vaste s\u00e9lection de produits de marques populaires telles que Samsonite,&hellip;","protected":false},"author":66,"featured_media":17971,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[796],"tags":[],"coauthors":[],"class_list":["post-14847","page","type-page","status-publish","has-post-thumbnail","hentry","category-marketing-par-courriels"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nos experts en marketing par courriel ont mis en place des strat\u00e9gies de marketing \u00e9prouv\u00e9es et reconnues pour offrir un excellent retour sur investissement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta 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