{"id":13871,"date":"2022-11-08T15:16:04","date_gmt":"2022-11-08T19:16:04","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=13871"},"modified":"2025-08-15T09:48:36","modified_gmt":"2025-08-15T13:48:36","slug":"jansport","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jansport\/","title":{"rendered":"Une rentr\u00e9e des classes r\u00e9ussie pour Jansport"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-header-small-Max-Quality.jpg\" data-srcset=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-header-small-Max-Quality.jpg 480w, https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-wide-Max-Quality-1.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl logo-smush lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/Jansport-logo01-copy-1.png\" alt=\"jansport\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 964px; --smush-placeholder-aspect-ratio: 964\/261;\"><\/p>\n<h1 class=\"title\">Une rentr\u00e9e des classes<br \/>\nr\u00e9ussie pour Jansport<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jansport\/&text=Une rentr\u00e9e des classes r\u00e9ussie pour Jansport\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jansport\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jansport\/&title=Une rentr\u00e9e des classes r\u00e9ussie pour Jansport\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Jansport<\/h1>\n<\/section>\n<\/div>\n<p class=\"features\">Depuis 1967, <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/jansport.ca\/fr\/\">Jansport<\/a><\/span> con\u00e7oit des sacs et des \u00e9quipements de plein air afin d&#8217;\u00e9quiper ses clients pour les grandes aventures et celles de tous les jours. Jansport fait partie du portefeuille de marques de VF Corporation, qui comprend plusieurs marques tr\u00e8s appr\u00e9ci\u00e9es des consommateurs comme The North Face, Vans, Smart Wool et bien d&#8217;autres.<\/p>\n<p class=\"features\">Les sacs et les accessoires de Jansport sont disponibles chez les petits et grands d\u00e9taillants, ainsi que sur leur boutique en ligne, <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/jansport.ca\/fr\/\">jansport.ca.<\/a><\/span><\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">La rentr\u00e9e des classes est une saison importante pour Jansport puisque les parents et les \u00e9l\u00e8ves sont \u00e0 la recherche active de sacs \u00e0 dos pour l&#8217;\u00e9cole. La marque Jansport devait rapidement marquer l\u2019esprit des consommateurs et les convaincre que les sacs Jansport \u00e9taient la bonne solution pour eux. L\u2019entreprise souhaite \u00e9galement garder un retour sur investissement publicitaire d\u2019au moins 2.5x.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Pour r\u00e9pondre aux attentes de Jansport, nous avons utilis\u00e9 une combinaison de publicit\u00e9s sur Facebook et sur Google. De cette fa\u00e7on, nous \u00e9tions en mesure de rejoindre leur public cible lorsqu\u2019ils naviguaient les m\u00e9dias sociaux et lorsqu\u2019ils \u00e9taient \u00e0 la recherche active de sacs sur les moteurs de recherche.<\/p>\n<p class=\"not-body\">Ce qu&#8217;on a fait:<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>\u00c9laborer un plan m\u00e9dia solide bas\u00e9 sur nos connaissances du compte et des performances pass\u00e9es.<\/li>\n<li>Lancer le nouveau type de campagne, Performance Max, sur Google, avant la haute saison.<\/li>\n<li>Optimiser fr\u00e9quemment les campagnes pour \u00e9liminer les inefficacit\u00e9s et allouer le budget aux campagnes les plus performantes.<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Exploiter les annonces dynamiques pour cr\u00e9er des annonces personnalis\u00e9es \u00e0 grande \u00e9chelle.<\/li>\n<li>Cibler \u00e0 la fois des audiences larges et des audiences similaires pour atteindre un grand nombre d&#8217;acheteurs potentiels.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-3.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-2.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2022\/10\/jansport-1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat:<br \/>\nUne rentr\u00e9e scolaire 2022 exceptionnellement bien r\u00e9ussie pour Jansport<\/h2>\n<div class=\"holder\">\n<ul class=\"checks single\" style=\"padding-left: 10%;\">\n<li>L&#8217;entreprise a atteint un ROAS global de 7 sur Facebook et Google de juin \u00e0 ao\u00fbt 2022<\/li>\n<li>+64% d&#8217;augmentation du ROAS d&#8217;une ann\u00e9e \u00e0 l&#8217;autre sur Google<\/li>\n<li>+32% d&#8217;augmentation des sessions par rapport \u00e0 2021 pour Google et Facebook<\/li>\n<li>+39% d&#8217;augmentation des transactions par rapport \u00e0 2021 pour Google et Facebook<\/li>\n<li>+48% d&#8217;augmentation des revenus par rapport \u00e0 2021 pour Google et Facebook<\/li>\n<\/ul>\n<p><!---\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>Jeremiah Curvers<\/h3>\n\n\n\n\n<h4>Co-Founder and CEO<\/h4>\n\n\n\"The Bloom team always brings amazing ideas and are always open to suggestions. It allowed us to test and readjust and improve strategies very quickly.\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n--><br \/>\n<!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une rentr\u00e9e des classes r\u00e9ussie pour Jansport Share this: Voici Jansport Depuis 1967, Jansport con\u00e7oit des sacs et des \u00e9quipements de plein air afin d&#8217;\u00e9quiper ses clients pour les grandes aventures et celles de tous les jours. Jansport fait partie du portefeuille de marques de VF Corporation, qui comprend plusieurs marques tr\u00e8s&hellip;","protected":false},"author":35,"featured_media":17992,"parent":1628,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-13871","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-250x250.png",250,250,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-768x768.png",768,768,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9tude de cas Une rentr\u00e9e des classes r\u00e9ussie pour Jansport Share this: Voici Jansport Depuis 1967, Jansport con\u00e7oit des sacs et des \u00e9quipements de plein air afin d&#8217;\u00e9quiper ses clients pour les grandes aventures et celles de tous les jours. Jansport fait partie du portefeuille de marques de VF Corporation, qui comprend plusieurs marques tr\u00e8s&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-250x250.png",250,250,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/jansport-banner-square.png",1080,1080,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/medias-payants\/\" rel=\"tag\">M\u00e9dias Payants<\/a>","rttpg_excerpt":"\u00c9tude de cas Une rentr\u00e9e des classes r\u00e9ussie pour Jansport Share this: Voici Jansport Depuis 1967, Jansport con\u00e7oit des sacs et des \u00e9quipements de plein air afin d&#8217;\u00e9quiper ses clients pour les grandes aventures et celles de tous les jours. 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