{"id":11276,"date":"2020-09-29T13:17:21","date_gmt":"2020-09-29T17:17:21","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=11276"},"modified":"2025-08-15T09:53:44","modified_gmt":"2025-08-15T13:53:44","slug":"polysleep-2020","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep-2020\/","title":{"rendered":"Une strat\u00e9gie num\u00e9rique omnicanale pour Polysleep"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2020\/09\/polysleep-bg-square-Max-Quality-1.jpg\" data-srcset=\"\/wp-content\/uploads\/2020\/09\/polysleep-bg-square-Max-Quality-1.jpg 480w, \/wp-content\/uploads\/2020\/09\/polysleep-bg-Max-Quality-1.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo offset-xxl logo-smush lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2019\/09\/polysleep-logo.png\" alt=\"polysleep\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 736px; --smush-placeholder-aspect-ratio: 736\/215;\"><\/p>\n<h1 class=\"title\">Une strat\u00e9gie num\u00e9rique<br \/>\nomnicanale pour Polysleep<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep-2020\/&text=Une strat\u00e9gie num\u00e9rique omnicanale pour Polysleep\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep-2020\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/polysleep-2020\/&title=Une strat\u00e9gie num\u00e9rique omnicanale pour Polysleep\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Polysleep<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Polysleep, une entreprise bas\u00e9e \u00e0 Montr\u00e9al, vend des matelas qui ont tous que les consommateurs recherchent : mousse antimicrobienne, support in\u00e9gal\u00e9, mat\u00e9riaux de premi\u00e8re qualit\u00e9, housse r\u00e9sistante \u00e0 l\u2019eau, et plus. Les matelas sont fabriqu\u00e9s \u00e0 100 % au Canada afin de garantir la qualit\u00e9 des produits, tout en soutenant l&#8217;\u00e9conomie locale. Polysleep vend des matelas directement aux consommateurs par l&#8217;interm\u00e9diaire de son site Web <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"http:\/\/www.polysleep.com\">www.polysleep.com<\/a><\/span><\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Le d\u00e9fi<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\"><span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.makeitbloom.com\/fr\/etudes-de-cas\/polysleep\/\">Depuis que Bloom a commenc\u00e9 \u00e0 travailler avec Polysleep,<\/a><\/span> leur d\u00e9fi principal provient du fait qu\u2019un matelas est un achat co\u00fbteux et peu fr\u00e9quent. C&#8217;est pourquoi Polysleep doit constamment attirer de nouveaux prospects qualifi\u00e9s sur son site. De plus, le march\u00e9 du matelas en bo\u00eete est incroyablement comp\u00e9titif. Polysleep veut d\u2019ailleurs conqu\u00e9rir de nouvelles parts de march\u00e9 le plus rapidement possible et \u00eatre compar\u00e9 aux leaders de l\u2019industrie.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution : une strat\u00e9gie num\u00e9rique multicanale et unifi\u00e9e<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Nos experts en marketing num\u00e9rique ont opt\u00e9 pour une strat\u00e9gie \u00e0 grand d\u00e9ploiement pour aider Polysleep \u00e0 attirer de nouveaux utilisateurs qualifi\u00e9s sur son site Web tout en maintenant un co\u00fbt d&#8217;acquisition acceptable. En faisant de la publicit\u00e9 sur diff\u00e9rentes plateformes comme Facebook, Instagram, Google, YouTube, StackAdapt et Pinterest, nous avons continu\u00e9 \u00e0 \u00e9largir le bassin de clients potentiels de Polysleep. Voici les actions que notre \u00e9quipe a pos\u00e9es:<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Mettre en \u0153uvre une strat\u00e9gie Web compl\u00e8te sur plusieurs canaux marketing tels que les m\u00e9dias sociaux, l\u2019affichage num\u00e9rique, la programmatique et les moteurs de recherche<\/li>\n<li>Cibler de nouveaux march\u00e9s comme les Maritimes<\/li>\n<li>Unifier les annonces pour se concentrer sur une promotion qui offre 20% de rabais en permanence afin de stabiliser le co\u00fbt par acquisition et de laisser l&#8217;algorithme compl\u00e9ter sa phase d&#8217;apprentissage<\/li>\n<li>Ajouter la programmatique comme canal publicitaire pour aider \u00e0 r\u00e9duire le co\u00fbt par acquisition et int\u00e9grer une nouvelle tactique reconnue pour augmenter la notori\u00e9t\u00e9 d\u2019une marque<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Lancer des campagnes publicitaires sur Pinterest<\/li>\n<li>Mettre l\u2019accent sur le fait que les matelas de Polysleep sont antibact\u00e9riens, un fort argument de vente<\/li>\n<li>Restructurer et repenser chaque plateforme publicitaire : rafra\u00eechir les annonces, introduire de nouveaux mots-cl\u00e9s, etc.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2020\/09\/polysleep-pillow-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2020\/09\/polysleep-mattress-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2020\/09\/polysleep_ads-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 775px; --smush-placeholder-aspect-ratio: 775\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat: un ROAS moyen de 7.5 de janvier \u00e0 juin 2020<\/h2>\n<div class=\"holder\">\n<ul class=\"checks single\">\n<li>Une augmentation de +551% du ROAS (return on ad spend) sur Facebook Ads en comparaison avec la m\u00eame p\u00e9riode en 2019<\/li>\n<li>Une diminution de -83% YoY du co\u00fbt d&#8217;acquisition sur Facebook Ads en comparaison avec la m\u00eame p\u00e9riode en 2019<\/li>\n<li>Une augmentation de +355% des revenus provenant de Google Ads versus 2019<\/li>\n<li>Une augmentation de +427% du ROAS sur Google Ads en comparaison avec la m\u00eame p\u00e9riode en 2019<\/li>\n<li>Une diminution de -77% du co\u00fbt par conversion sur Google Ads en comparaison avec la m\u00eame p\u00e9riode en 2019<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2019\/09\/polysleep-purple-logo.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"><\/div>\n<div class=\"bio\">\n<h3>Jeremiah Curvers<\/h3>\n<h4>Co-Fondateur et PDG<\/h4>\n<p>\u00ab&nbsp;L&#8217;\u00e9quipe de Bloom apporte toujours de tr\u00e8s bonnes id\u00e9es et elle est toujours ouverte aux suggestions. Cela nous permet de tester et r\u00e9ajuster nos strat\u00e9gies tr\u00e8s rapidement. \u00bb<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une strat\u00e9gie num\u00e9rique omnicanale pour Polysleep Share this: Voici Polysleep Polysleep, une entreprise bas\u00e9e \u00e0 Montr\u00e9al, vend des matelas qui ont tous que les consommateurs recherchent : mousse antimicrobienne, support in\u00e9gal\u00e9, mat\u00e9riaux de premi\u00e8re qualit\u00e9, housse r\u00e9sistante \u00e0 l\u2019eau, et plus. Les matelas sont fabriqu\u00e9s \u00e0 100 % au Canada afin de&hellip;","protected":false},"author":35,"featured_media":18013,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-11276","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez comment une strat\u00e9gie de marketing multicanale a permis \u00e0 Polysleep de g\u00e9n\u00e9rer un ROAS moyen de 7,5 au cours des premiers mois de 2020.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" \/>\n\t<meta name=\"msvalidate.01\" 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