{"id":11223,"date":"2020-10-05T15:11:54","date_gmt":"2020-10-05T19:11:54","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=11223"},"modified":"2025-08-15T09:56:45","modified_gmt":"2025-08-15T13:56:45","slug":"qweb","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/qweb\/","title":{"rendered":"Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2020\/09\/qweb-bg-square-Max-Quality-1.jpg\" data-srcset=\"\/wp-content\/uploads\/2020\/09\/qweb-bg-square-Max-Quality-1.jpg 480w, \/wp-content\/uploads\/2020\/09\/qweb-bg-Max-Quality.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo logo-smush lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2020\/09\/QWEB_logotype_blancFR-1.png\" alt=\"QWEB\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1471px; --smush-placeholder-aspect-ratio: 1471\/1396;\"><\/p>\n<h1 class=\"title\">Une campagne de<br \/>\nnotori\u00e9t\u00e9 r\u00e9ussie pour QWEB<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/qweb\/&text=Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/qweb\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/qweb\/&title=Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici QWEB!<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Fond\u00e9 en 1996, le Bureau de promotion des produits du bois du Qu\u00e9bec <span style=\"color: #ed5434; padding: 0;\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/quebecwoodexport.com\/\">(QWEB) <\/a>&nbsp;<\/span>d\u00e9veloppe les march\u00e9s outre-mer et des Am\u00e9riques pour les produits du bois du Qu\u00e9bec, assure l\u2019acc\u00e8s de ces produits sur les march\u00e9s et fait la promotion de l\u2019utilisation du bois. L\u2019organisme travaille en collaboration avec plus de 125 manufacturiers canadiens pour faire rayonner les planchers de bois \u00e0 travers le monde. G\u00e9n\u00e9ralement ax\u00e9 sur des initiatives en marketing traditionnel, en 2020, QWEB d\u00e9cide de se tourner vers le marketing num\u00e9rique pour appuyer ses efforts promotionnels.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Les d\u00e9fis<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">QWEB est un alli\u00e9 aux manufacturiers qu\u00e9b\u00e9cois qui vendent en magasin et en ligne. Il fallait donc mettre en place une campagne de notori\u00e9t\u00e9 qui mettrait en lumi\u00e8re tous les manufacturiers et les b\u00e9n\u00e9fices du bois franc en comparaison avec les alternatives de plastiques.<\/p>\n<ul class=\"features checks last\">\n<li>R\u00e9tablir la notori\u00e9t\u00e9 des planchers de bois francs au Canada et aux \u00c9tats-Unis et en faire valoir les qualit\u00e9s intrins\u00e8ques par rapport aux autres alternatives de couvre-planchers<\/li>\n<li>Pr\u00e9senter les b\u00e9n\u00e9fices du bois franc aux consommateurs et aux corps de m\u00e9tiers pertinents dans l\u2019optique d\u2019orienter leur choix de rev\u00eatement de planchers pour leurs projets.<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution: cibler les usagers pertinents \u00e0 travers diff\u00e9rents points de contact sur le Web.<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Nos strat\u00e8ges Web ont imagin\u00e9 une campagne m\u00e9diatique multiplacements pour s\u2019assurer de rejoindre le public cible sur des sites Web pertinents et sp\u00e9cialis\u00e9s \u00e0 la d\u00e9coration ou \u00e0 la r\u00e9novation. Le ciblage pr\u00e9cis offert par la programmatique et les m\u00e9dias sociaux nous permettaient d\u2019\u00e9galement ajouter ces plateformes populaires au mix m\u00e9dia.<\/p>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Concevoir des banni\u00e8res Web efficaces qui v\u00e9hiculent le message de QWEB \u00e0 premi\u00e8re vue.<\/li>\n<li>Cr\u00e9er un page de destination hyper personnalis\u00e9e, pr\u00e9sentant les bienfaits du bois franc et les fournisseurs disponibles<\/li>\n<li>D\u00e9finir une strat\u00e9gie pertinente pour rejoindre les publics cibles nich\u00e9s de QWEB comme les propri\u00e9taires d\u2019habitation et les corps de m\u00e9tiers pertinents<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Lancer une campagne publicitaire num\u00e9rique sur divers plateformes et m\u00e9dias num\u00e9riques tels que Google, Facebook, Linkedin et StackAdapt<\/li>\n<li>Utiliser la publicit\u00e9 sur les moteurs de recherche pour \u00e9duquer les internautes \u00e0 la recherche active de nouveaux couvre-planchers<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2020\/09\/bois-cuisine-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2020\/09\/bois-buche-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2020\/09\/bureau-bois-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat: une campagne de notori\u00e9t\u00e9 r\u00e9ussie!<\/h2>\n<div class=\"holder\">\n<ul class=\"checks single\">\n<li>Les annonces Web ont \u00e9t\u00e9 pr\u00e9sent\u00e9es plus de 6 millions de fois au public cible de QWEB \u00e0 un co\u00fbt par mille (CPM) qui fr\u00f4le les 4,50$.<\/li>\n<li>Le temps moyen pass\u00e9 sur la page de destination s\u2019\u00e9l\u00e8ve \u00e0 3:46 minutes. \u00c0 titre indicatif, le temps moyen pass\u00e9 sur le site Web pour la m\u00eame p\u00e9riode est de 1:38 minute<\/li>\n<li>Durant les 2 mois qu\u2019a dur\u00e9 la campagne, le nombre de sessions sur le site Web a augment\u00e9 de 225% en comparaison avec la p\u00e9riode pr\u00e9c\u00e9dente<\/li>\n<\/ul>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2020\/09\/qweb-logo-q-Max-Quality.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\"><\/div>\n<div class=\"bio\">\n<h3>\u00c9milie Desmarais<\/h3>\n<h4>Directrice des communications au Bureau de promotion des produits du bois du Qu\u00e9bec (QWEB)<\/h4>\n<p>\u00ab Cette \u00e9quipe sp\u00e9cialis\u00e9e en promotion \u00e9lectronique a concoct\u00e9 une campagne publicitaire compl\u00e8te en prenant soin d\u2019\u00e9couter nos besoins, de r\u00e9pondre \u00e0 nos exigences tout en faisant preuve de cr\u00e9ativit\u00e9 et de professionnalisme. Les d\u00e9lais ainsi que les budgets d\u00e9termin\u00e9s ont \u00e9t\u00e9 respect\u00e9s.<\/p>\n<p>Selon mon point de vue, Bloom est constitu\u00e9 d\u2019\u00e9quipiers sp\u00e9cialis\u00e9s dynamiques, passionn\u00e9s, professionnels et proactifs, humains et efficaces, \u00e0 l\u2019\u00e9coute des besoins de leurs clients. Une relation professionnelle s\u2019est construite lors de cette premi\u00e8re exp\u00e9rience avec la firme, si bien que nous avons d\u00e9cid\u00e9 de proposer \u00e0 nouveau \u00e0 Bloom un projet promotionnel de plus grande envergure, comportant d\u2019importants budgets. \u00bb<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB Share this: Voici QWEB! Fond\u00e9 en 1996, le Bureau de promotion des produits du bois du Qu\u00e9bec (QWEB) &nbsp;d\u00e9veloppe les march\u00e9s outre-mer et des Am\u00e9riques pour les produits du bois du Qu\u00e9bec, assure l\u2019acc\u00e8s de ces produits sur les march\u00e9s et fait la promotion de&hellip;","protected":false},"author":35,"featured_media":17949,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-11223","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-250x250.png",250,250,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-768x768.png",768,768,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9tude de cas Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB Share this: Voici QWEB! Fond\u00e9 en 1996, le Bureau de promotion des produits du bois du Qu\u00e9bec (QWEB) &nbsp;d\u00e9veloppe les march\u00e9s outre-mer et des Am\u00e9riques pour les produits du bois du Qu\u00e9bec, assure l\u2019acc\u00e8s de ces produits sur les march\u00e9s et fait la promotion de&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-250x250.png",250,250,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/qweb-banner-square.png",1080,1080,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/medias-payants\/\" rel=\"tag\">M\u00e9dias Payants<\/a>","rttpg_excerpt":"\u00c9tude de cas Une campagne de notori\u00e9t\u00e9 r\u00e9ussie pour QWEB Share this: Voici QWEB! Fond\u00e9 en 1996, le Bureau de promotion des produits du bois du Qu\u00e9bec (QWEB) &nbsp;d\u00e9veloppe les march\u00e9s outre-mer et des Am\u00e9riques pour les produits du bois du Qu\u00e9bec, assure l\u2019acc\u00e8s de ces produits sur les march\u00e9s et fait la promotion de&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/11223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=11223"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/11223\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/17949"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=11223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=11223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=11223"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=11223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}