{"id":10943,"date":"2020-06-19T10:32:26","date_gmt":"2020-06-19T14:32:26","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=10943"},"modified":"2025-08-15T09:54:31","modified_gmt":"2025-08-15T13:54:31","slug":"jenny-bird-livescale","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jenny-bird-livescale\/","title":{"rendered":"L&#8217;avenir de l&#8217;achat en ligne : le direct, l&#8217;achat instantan\u00e9 et l&#8217;exp\u00e9rience 1-1"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2020\/06\/jb-chains-small.jpg\" data-srcset=\"\/wp-content\/uploads\/2020\/06\/jb-chains-small.jpg 480w, \/wp-content\/uploads\/2020\/06\/jb-necklaces-chains.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo lazyload\" style=\"--smush-placeholder-width: 635px; --smush-placeholder-aspect-ratio: 635\/87;padding-bottom: 2%;\" data-src=\"\/wp-content\/uploads\/2018\/10\/jennybird-copie-1.png\" alt=\"Jennybird\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/p>\n<h1 class=\"title\">L&#8217;avenir de l&#8217;achat en ligne : le direct, l&#8217;achat instantan\u00e9 et l&#8217;exp\u00e9rience 1-1<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jenny-bird-livescale\/&text=L&#8217;avenir de l&#8217;achat en ligne : le direct, l&#8217;achat instantan\u00e9 et l&#8217;exp\u00e9rience 1-1\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jenny-bird-livescale\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/jenny-bird-livescale\/&title=L&#8217;avenir de l&#8217;achat en ligne : le direct, l&#8217;achat instantan\u00e9 et l&#8217;exp\u00e9rience 1-1\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Jenny Bird<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">La designer de bijoux <span style=\"color: #ed5434; text-decoration: none; font-style: italic;\">Jenny Bird<\/span> a fond\u00e9 sa ligne \u00e9ponyme en 2008. Gr\u00e2ce \u00e0 des pi\u00e8ces inoubliables et audacieuses, il n&#8217;est pas surprenant que la gamme de bijoux fasse fureur aupr\u00e8s des influenceurs mode et de c\u00e9l\u00e9brit\u00e9s. Le formidable succ\u00e8s commercial de Bird, repose sur son ing\u00e9niosit\u00e9 cr\u00e9ative et son d\u00e9sir de cr\u00e9er des pi\u00e8ces d&#8217;avant-garde, d&#8217;une collection \u00e0 l&#8217;autre.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Les d\u00e9fis<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Avec l&#8217;arriv\u00e9e de la COVID-19 et la distanciation sociale, la marque cherchait de nouveaux moyens cr\u00e9atifs de cr\u00e9er un lien fort avec son public. Jenny Bird s&#8217;est tourn\u00e9e vers Livescale, une plateforme innovante de magasinage en direct.<\/p>\n<ul class=\"features checks last\">\n<li>Jenny Bird voulait \u00eatre une des premi\u00e8res marques \u00e0 utiliser cette nouvelle technologie. L&#8217;entreprise souhaitait cr\u00e9er une intimit\u00e9 entre l&#8217;acheteur et la marque en organisant un t\u00eate-\u00e0-t\u00eate avec la cr\u00e9atrice elle-m\u00eame.<\/li>\n<li>La marque de bijoux cherchait \u00e0 susciter l&#8217;enthousiasme autour de ses nouveaux produits, \u00e0 accro\u00eetre ses ventes et \u00e0 augmenter la valeur moyenne des commandes.<\/li>\n<\/ul>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution: du magasinage en direct avec Livescale<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\"><a style=\"color: #ed5434; text-decoration: none; font-style: italic;\" href=\"https:\/\/www.livescale.tv\/\">Livescale<\/a> est l&#8217;avenir du commerce en ligne. La plateforme transactionnelle Web permet aux marques et aux cr\u00e9ateurs de b\u00e2tir une solide relation avec leur client\u00e8le. En effet, il est possible de faire vivre une exp\u00e9rience d&#8217;achat unique aux consommateurs gr\u00e2ce \u00e0 des sessions en direct, interactives et conviviales. <strong>Magasiner en ligne directement avec les cr\u00e9ateurs de la marque? Quelle fa\u00e7on extraordinaire de d\u00e9couvrir de nouveaux produits!<\/strong><\/p>\n<p class=\"not-body\">Livescale offre la possibilit\u00e9 unique de transposer l&#8217;exp\u00e9rience en boutique en session virtuelle en direct, tout en \u00e9courtant l&#8217;entonnoir de conversions \u00e0 2 clics seulement !<\/p>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2020\/06\/jb-necklace-1.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2020\/06\/jb-necklace-woman.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/759;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2020\/06\/Capture-d\u2019e\u0301cran-le-2020-06-03-a\u0300-15.59.00.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 498px; --smush-placeholder-aspect-ratio: 498\/480;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>L&#8217;exp\u00e9rience de magasinage en direct a \u00e9t\u00e9 un \u00e9norme succ\u00e8s.<\/h2>\n<div class=\"holder\">\n<p>Jenny Bird a \u00e9t\u00e9 une des premi\u00e8res entreprises \u00e0 utiliser cette nouvelle technologie et \u00e0 cr\u00e9er cette exp\u00e9rience d&#8217;achat unique.<\/p>\n<ul class=\"checks single\">\n<li>Plus de 400 utilisateurs ont assist\u00e9 \u00e0 la session de magasinage en direct<\/li>\n<li>Tout l&#8217;inventaire pr\u00e9par\u00e9 sp\u00e9cifiquement pour cet \u00e9v\u00e9nement s&#8217;est vendu lors du direct<\/li>\n<li>Un revenu total de +20k$ en moins de 60 minutes<\/li>\n<\/ul>\n<p><!--holder\n\n\n\n<section class=\"qt\">\n\n\n<div class=\"pp\">\n\n\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2018\/10\/jb-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\"><\/div>\n\n\n\n\n<div class=\"bio\">\n\n\n<h3>TBD<\/h3>\n\n\n\n\n<h4>TBD<\/h4>\n\n\n\u201cTBD\u201d<\/div>\n\n\n\n\n<div class=\"quote-symbol\">\u201d<\/div>\n\n\n<\/div>\n\n\n<\/section>\n\n<\/div>\n\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Version PDF<\/p>\n\n\n\n\n<p class=\"sub\">T\u00e9l\u00e9chargez cette \u00e9tude de cas<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Votre adresse courriel\">\n<a class=\"btn btn-yellow mini\" href=\"#\">T\u00c9l\u00c9CHARGER LE PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>Aucun pourriels, garanti<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas L&#8217;avenir de l&#8217;achat en ligne : le direct, l&#8217;achat instantan\u00e9 et l&#8217;exp\u00e9rience 1-1 Share this: Voici Jenny Bird La designer de bijoux Jenny Bird a fond\u00e9 sa ligne \u00e9ponyme en 2008. Gr\u00e2ce \u00e0 des pi\u00e8ces inoubliables et audacieuses, il n&#8217;est pas surprenant que la gamme de bijoux fasse fureur aupr\u00e8s des influenceurs&hellip;","protected":false},"author":35,"featured_media":17957,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-10943","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez comment la marque de bijoux Jenny Bird utilise Livescale, une exp\u00e9rience d&#039;achat innovante, pour augmenter ses ventes.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"-Y_xJXv6ZaPD1kvvMzwYmZvcXEqSqMqjQhHPKvXXQNA\" 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