{"id":10728,"date":"2020-04-23T10:03:32","date_gmt":"2020-04-23T14:03:32","guid":{"rendered":"https:\/\/www.makeitbloom.com\/?page_id=10728"},"modified":"2025-08-15T10:01:57","modified_gmt":"2025-08-15T14:01:57","slug":"cook-it-cro","status":"publish","type":"page","link":"https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cook-it-cro\/","title":{"rendered":"Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B"},"content":{"rendered":"<section class=\"hero-banner basic case\"><img decoding=\"async\" class=\"bg lazyload\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-bag.jpg\" data-srcset=\"\/wp-content\/uploads\/2020\/04\/cookit-bag.jpg 480w, \/wp-content\/uploads\/2020\/04\/cookit-bag-2.jpg 1600w\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;\"><\/p>\n<div class=\"container\">\n<div class=\"content\">\n<h5>\u00c9tude de cas<\/h5>\n<p><!--accepts negative offset for top as xs, s, m, l, xl, xxl. For example class=\"case-logo offset-xxl\"--><br \/>\n<img decoding=\"async\" class=\"case-logo logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-logo-white-1.png\" alt=\"cookit\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 379px; --smush-placeholder-aspect-ratio: 379\/146;\"><\/p>\n<h1 class=\"title\">Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B<\/h1>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"case-intro\">\n<div class=\"container\">\n<div id=\"social-share\" class=\"share-links case\">\n<p>Share this:<\/p>\n<div><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cook-it-cro\/&text=Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/tw.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cook-it-cro\/\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/fb.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.makeitbloom.com\/fr\/etude-de-cas\/cook-it-cro\/&title=Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B\"><img decoding=\"async\" data-src=\"\/wp-content\/themes\/bloom\/src\/img\/social\/li.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/DDA_icon.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h1>Voici Cook it<\/h1>\n<\/section>\n<\/div>\n<p class=\"features last\">Cook it souhaite r\u00e9duire le gaspillage alimentaire et simplifier la vie des Qu\u00e9b\u00e9cois. L&#8217;entreprise montr\u00e9alaise offre un service d&#8217;abonnement hebdomadaire proposant des repas faciles, frais et d\u00e9licieux. Toutes les transactions sont effectu\u00e9es par l&#8217;interm\u00e9diaire de son site Web, o\u00f9 les utilisateurs peuvent choisir leurs plans d&#8217;abonnement et leurs repas pour la semaine.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<div class=\"serv responsive\">\n<div class=\"title\">\n<section>\n<div class=\"icon\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/11\/case_study_icon_challenge.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<h2>Les d\u00e9fis<\/h2>\n<\/section>\n<\/div>\n<p class=\"features\">Cook it est constamment \u00e0 la recherche de nouvelles fa\u00e7ons d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience utilisateur et le taux de conversion sur leur site Web. Pour ce faire, nos experts en optimisation du taux de conversion ont identifi\u00e9 les frictions lors du processus de paiement. Puis, ils ont sugg\u00e9r\u00e9 des moyens de les corriger.<\/p>\n<div class=\"line\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"intro-services-cta grey case\">\n<section class=\"intro\">\n<div class=\"container\">\n<h2>La solution: les tests A\/B<\/h2>\n<div class=\"holder\">\n<section class=\"body\">\n<p class=\"not-body\">Pour am\u00e9liorer le taux de conversion de Cook it, nos experts en CRO (conversion rate optimization) devaient trouver l&#8217;\u00e9l\u00e9ment qui provoquait un taux de sortie \u00e9lev\u00e9 sur la page de paiement. Apr\u00e8s une recherche intensive, ils ont remarqu\u00e9 qu&#8217;il manquait quelques informations importantes sur la page. Ceci semblait emp\u00eacher les utilisateurs d&#8217;avancer dans leur parcours d&#8217;achat.<\/p>\n<p class=\"not-body\">Nos experts CRO ont \u00e9mis l&#8217;hypoth\u00e8se que les utilisateurs quittaient la page puisqu&#8217;ils ne savaient pas s&#8217;ils avaient l&#8217;option de choisir leur repas avant ou apr\u00e8s le paiement. Avec Google Optimize, nous avons pu ajouter la simple phrase &#8220;Soyez sans crainte, vous serez en mesure de s\u00e9lectionner votre menu pour la semaine en cours lors de la prochaine \u00e9tape. Vous aurez \u00e9galement la possibilit\u00e9 d&#8217;explorer votre espace client&#8221; sur la page de paiement pour rassurer les utilisateurs. Ce simple changement a eu un impact majeur sur le taux de conversion de Cook it.<\/p>\n<section class=\"sub\">\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit_paiement.png\" style=\"--smush-placeholder-width: 1911px; --smush-placeholder-aspect-ratio: 1911\/691;max-width:90%;padding:5% 0 5% 0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/section>\n<\/section>\n<section class=\"check-lists\">\n<ul class=\"checks\">\n<li>Cr\u00e9er un plan de test A\/B complet comprenant nos buts, nos objectifs, nos hypoth\u00e8ses et nos recherches<\/li>\n<li>Utiliser Google Optimize pour lancer le test A\/B<\/li>\n<li>R\u00e9diger un message clair et concis qui aiderait le client dans son parcours d&#8217;achat<\/li>\n<\/ul>\n<ul class=\"checks\">\n<li>Effectuer le test A\/B sur un mois<\/li>\n<li>Analyser le r\u00e9sultat pour voir si le test a eu un impact significatif sur les r\u00e9sultats de Cook it<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<section class=\"images\"><img decoding=\"async\" class=\"one lazyload\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-smoothie.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;\"><br \/>\n<img decoding=\"async\" class=\"two lazyload\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-fod.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;\"><br \/>\n<img decoding=\"async\" class=\"three lazyload\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-box.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;\"><br \/>\n<br style=\"clear: both;\"><br \/>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"intro-services-cta case result\">\n<section class=\"intro results graphs_bg\">\n<div class=\"container\">\n<h2>Le r\u00e9sultat:<br \/>\nNotre test a g\u00e9n\u00e9r\u00e9 une augmentation<br \/>\ndu taux de conversion de 25%<\/h2>\n<p>Cette petite modification a entra\u00een\u00e9 des ventes suppl\u00e9mentaires<br \/>\nqui repr\u00e9sentent des dizaines de milliers de dollars pour Cook it.<\/p>\n<section class=\"qt\">\n<div class=\"pp\">\n<div class=\"img\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2020\/04\/cookit-logo-noir.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 427px; --smush-placeholder-aspect-ratio: 427\/427;\"><\/div>\n<div class=\"bio\">\n<h3>Laurence Gagnon-Beaudoin<\/h3>\n<h4>Directrice du marketing et de l&#8217;exp\u00e9rience client<\/h4>\n<p>Ce que nous aimons chez Bloom, c&#8217;est qu&#8217;aucune id\u00e9e n&#8217;est trop folle, et qu&#8217;aucun \u00e9ch\u00e9ancier n&#8217;est trop serr\u00e9. Ce sont de grands alli\u00e9s et ils sont pr\u00e9sents chaque fois que nous avons besoin d&#8217;eux.<\/p>\n<\/div>\n<div class=\"quote-symbol\">\u201d<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--holder\n\n\n\n<section class=\"download-case\">\n\n\n<p class=\"title\">Download this case study<\/p>\n\n\n\n\n<p class=\"sub\">Where should we send the PDF?<\/p>\n\n\n\n\n\n<form>\n                <input type=\"email\" placeholder=\"Add your email address here\">\n<a class=\"btn btn-yellow mini\" href=\"#\">DOWNLOAD PDF<\/a>\n\n\n<div class=\"wont-spam\">\n                    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2016\/04\/email.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n<span>We won't spam you!<\/span><\/div>\n\n\n<\/form>\n\n\n\n<\/section>\n\n\n\n--><\/p>\n<section class=\"cta cs\">\n<div class=\"container\">\n<p>Faites fleurir votre entreprise.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/www.makeitbloom.com\/fr\/contact\/\">CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<p><!--Shortcode - More Case Studies --><\/p>\n<section class=\"results grey\">\n<div class=\"graphs_bg\">\n<div class=\"container graphs\">\n<h2>Plus d'\u00e9tudes de cas:<\/h2>\n<section class=\"cards-holder horiz-pager\">\n<section class=\"cards\">\n<div class=\"card bg-strom\">\n                    <a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/05\/strom-spa_blanc.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/219;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">162<sup>%<\/sup><\/h6>\n<p>augmentation des ventes sur Facebook Ads<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/strom-spa\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg2 bg-mcgill\">\n                    <a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"svg logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2017\/09\/mcgill-logo.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 235px; --smush-placeholder-aspect-ratio: 235\/56;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">41<sup>%<\/sup><\/h6>\n<p>augmentation du taux de conversion; objectif atteint en 1 semaine<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/mcgill\/\"><\/a><\/p>\n<\/div>\n<div class=\"card bg-geniuserp\">\n                    <a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/p>\n<div class=\"img\"><img decoding=\"async\" class=\"logo-smush lazyload\" data-src=\"\/wp-content\/uploads\/2020\/03\/359-3592933_genius-erp-solutions-graphic-design-hd-png-download.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/182;\"><\/div>\n<h6><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2017\/09\/fleche-haut.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 30px; --smush-placeholder-aspect-ratio: 30\/35;\">37<sup>%<\/sup><\/h6>\n<p>augmentation du trafic organique en moins de 6 mois<\/p>\n<p><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><a href=\"\/fr\/etudes-de-cas\/genius-erp\/\"><\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<p> <a class=\"btn more-margins\" href=\"\/fr\/etudes-de-cas\/\">VOIR PLUS D'\u00c9TUDES DE CAS<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B Share this: Voici Cook it Cook it souhaite r\u00e9duire le gaspillage alimentaire et simplifier la vie des Qu\u00e9b\u00e9cois. L&#8217;entreprise montr\u00e9alaise offre un service d&#8217;abonnement hebdomadaire proposant des repas faciles, frais et d\u00e9licieux. Toutes les transactions sont effectu\u00e9es par l&#8217;interm\u00e9diaire&hellip;","protected":false},"author":35,"featured_media":18035,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[],"coauthors":[],"class_list":["post-10728","page","type-page","status-publish","has-post-thumbnail","hentry","category-medias-payants"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-250x250.png",250,250,true],"medium_large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-768x768.png",768,768,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-700x200.png",700,200,true]},"uagb_author_info":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9tude de cas Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B Share this: Voici Cook it Cook it souhaite r\u00e9duire le gaspillage alimentaire et simplifier la vie des Qu\u00e9b\u00e9cois. L&#8217;entreprise montr\u00e9alaise offre un service d&#8217;abonnement hebdomadaire proposant des repas faciles, frais et d\u00e9licieux. Toutes les transactions sont effectu\u00e9es par l&#8217;interm\u00e9diaire&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"landscape":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"portraits":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"thumbnail":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-150x150.png",150,150,true],"medium":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-250x250.png",250,250,true],"large":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-700x700.png",700,700,true],"1536x1536":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"2048x2048":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false],"small":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-120x120.png",120,120,true],"custom-size":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1-700x200.png",700,200,true],"rt_custom":["https:\/\/www.makeitbloom.com\/wp-content\/uploads\/2025\/08\/cookit-banner-square-1.png",1080,1080,false]},"rttpg_author":{"display_name":"Marie-Jo\u00eblle Turgeon","author_link":"https:\/\/www.makeitbloom.com\/fr\/blog\/author\/mariejoelle-turgeon\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.makeitbloom.com\/fr\/blog\/category\/medias-payants\/\" rel=\"tag\">M\u00e9dias Payants<\/a>","rttpg_excerpt":"\u00c9tude de cas Une augmentation de 25 % du taux de conversion gr\u00e2ce aux tests A\/B Share this: Voici Cook it Cook it souhaite r\u00e9duire le gaspillage alimentaire et simplifier la vie des Qu\u00e9b\u00e9cois. L&#8217;entreprise montr\u00e9alaise offre un service d&#8217;abonnement hebdomadaire proposant des repas faciles, frais et d\u00e9licieux. Toutes les transactions sont effectu\u00e9es par l&#8217;interm\u00e9diaire&hellip;","_links":{"self":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/10728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/comments?post=10728"}],"version-history":[{"count":0,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/10728\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/pages\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media\/18035"}],"wp:attachment":[{"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/media?parent=10728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/categories?post=10728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/tags?post=10728"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.makeitbloom.com\/fr\/wp-json\/wp\/v2\/coauthors?post=10728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}