Google recently pushed back the phasing of third-party cookies to 2023.
The fact that brands have more time to prepare and adapt their strategies doesn’t mean they should slow down their efforts.
This infographic explains the current timeline associated with cookie deprecation and the impact on advertisers. Plus, it highlights a few strategies that brands can use in order to prepare.
Bloom can help you get ready with: server-side tracking implementation, acquisition strategy, data management and customer data platform integration, first-party data collection strategy, email marketing, etc.