Bloom Search Marketing — PPC Audit & Optimization

Improve Your Campaign Performance

With our comprehensive auditing service, you'll get expert advice on how to improve your existing search marketing campaign performance. We'll show you where improvements can be made and how to do it. Too busy? We can optimize it for you. Get Started Now »

Who It's For

Any company currently running a pay-per-click campaign who:

Isn't happy with the current performance
Doesn't have enough time and resources to tackle the necessary steps for effective optimization
Doesn't have the budget for full hands-on campaign management
Is working with an agency and is not happy with their performance
Would like to benefit from expert advice and insight

What You'll Get

We'll do a comprehensive audit of your campaigns and provide you with a detailed report and road-map to make optimizations. We'll review your historical performance, campaign settings, competitive landscape, bid strategies, creative ad copy, your landing pages and tracking set-up. We present our analysis in a clear, no nonsense report so you can take immediate action.

1. Identify Goals & Key Performance Metrics

Our first objective is to understand where you are and where you'd like to be with you search marketing campaigns. In this stage, we work with you to identify critical success metrics, current challenges and desired objectives.

2. Analyze Account Settings & Structure

We'll provide insight into how your campaign settings and structure play a major role in the performance of your campaign. We review your settings to make sure that they're in line with your objectives.

3. Review Current Tracking Process

Without proper tracking in place, it's difficult to tell how well or poorly you campaigns are performing. Knowing which keywords and ads drive your conversions will help identify opportunities. We review your tracking process to make sure you capture relevant information to effectively calculate and improve your ROI from paid search.

4. Revise Keyword Strategy

We look at your keyword selection to see if you've grouped them to increase relevancy and conversions. We'll show you how to employ the use of advanced keyword strategies and provide you with ideas to help you explore new opportunities by choosing keywords that target your customers at every stage of the buying/decision-making cycle.

5. Review Ad Copy

We review your ads to increase your CTR (Click Through Rate) and make sure they are relevant and action-oriented. The goal is to connect with your customer by ensuring that you have powerful, well-written ads that sell. Our audit will show you how to write copy targeted to your audience and get them to take action.

6. Landing Page Analysis

Landing pages are critical to the success of your campaigns. Getting the right traffic to your site is not enough. You have to get your visitors to take action. We'll give you tips on how you can do just that so not only will your campaigns perform better, but conversions will increase from all incoming traffic.

7. Clear Actionable Report

Once our analysis is complete, we'll provide you with a clear, easy-to-read and actionable audit report. We'll then follow up with a phone call to answer any of your questions and review our recommendations so that you can quickly put them into action.

Implementation

Want to make sure that the recommendations are expertly applied? We can implement them for you so you can get results even faster.

Get Started Now

Simply complete the form below and one of our experts will get in touch with you to discuss maximizing your conversions and ROI.

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Additional Information:

We take your privacy seriously and will not share your information with any third party.

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Paid Search Audit & Optimization