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Expert Paid Search Marketing
Assured Pardons — Case Study
Targeted paid search campaign delivers a 220% increase in average number of leads.
The Challenge
Assured Pardons of Canada, a leader in Canadian Pardons and Waivers services, selected us to optimize their existing pay-per-click campaigns. The goal was to cost effectively generate a higher volume of qualified leads for their sales team.
Bloom Action
Through careful analysis of current competitive tactics and Assured Pardons' past performance, we worked with the client to identify the services which yielded the highest margins and focused on maximizing leads in these areas. From the start, we implemented a restructuring of the campaigns to maximize relevancy, efficiency and performance.
We applied a systematic process of continuous analysis and improvement by performing regular split testing of text ads as well as on-going targeted keyword development to give Assured Pardons a competitive edge in their market. From strategic bid management and tactical campaign testing to troubleshooting, we provided a well-executed paid search strategy allowing our client to focus on growing their business.
The Results
- An 80% increase in conversion rates
- A 220% increase in average number leads
- A 35% decrease in acquisition costs (CPA)
Our actions resulted in driving a considerably larger amount of leads to Assured Pardons' sales team at a much lower cost per lead than previously attained. In addition, Assured Pardons has gained peace of mind knowing that they have experts professionally managing their campaigns who can act as a liaison between them and the search engines to ensure maximum campaign uptime and performance.
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Testimonial
"I have found the experts at Bloom to be very intelligent, and professional in their day-to-day business dealings. Their knowledge in search marketing is unsurpassed. Their expertise and feedback on improving our website for increased conversions and better PPC performance has saved us money and brought in more business. I owe a large part of the success of my business to the team at Bloom and highly recommend their services. It is a great investment!"
- Joe Black, CEO of Assured Pardons
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