A Specialized Industrial Manufacturer — Case Study

B2B Lead Generation To Reach New Customers

The Challenge

Zofort Industries, a specialized manufacturer and distributor of custom and standard downstream extrusion replacement parts, approached us to build a pay-per-click campaign to generate highly qualified leads for their sales team at the lowest cost possible. At the same time, the secondary goal was to increase visibility, awareness and establish a presence in the industry as a highly capable and reliable supplier.

Bloom Action

Our team worked to quickly understand the client's niche industry, products and where their competitors were placed in the market in order to identify competitive opportunities. We developed a highly targeted test campaign on Google focusing on select products that the client wanted to increase sales for. We positioned the campaigns to target key Geographical regions in which the client wished to expand their client base in. Working with a tight budget it was critical to make sure that the keyword selection was highly targeted to generate the best quality traffic at the lowest possible cost.

The Results

Within a couple of weeks of the campaign launch we were able to generate a number of high quality leads including one from a past client who had not placed an order in years and another one from a globally recognized tire manufacturer. By careful keyword research and selection we were able to secure a good volume of highly targeted website traffic and increase average daily unique visitors to the client's site by over 700%. With our expanded geo-targeted strategy, our client was also very pleased to gain market penetration and inquiries from potential clients in markets that they previously had not tapped into.


Testimonial

"Bloom was able to understand my business and quickly set-up a campaign to drive quality traffic to our site that resulted in high quality leads. They simplified the process which allowed me to focus on running my business. The test campaign we ran opened our eyes to how powerful pay-per-click advertising can be to reach new customers and will definitely be an on-going part of our marketing strategy."

- Michael Beaton, President, Zofort Industries

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