A Leading Car Rental Company — Case Study

Flexible and Scalable PPC Campaign With Acquisition

The Challenge

A partner advertising agency approached us on behalf of their client, a car rental company offering discount car rentals in destinations around the world, with the challenge of maximizing online reservations within the French Canada market through pay-per-click advertising. We were asked to promote car rentals for a selection of key seasonal markets during a one month test period. Beyond simply maximizing reservations, the client wanted us to also match or outperform certain key performance metrics that a large competing SEM firm was already attaining on their English-language campaigns.

Bloom Action

Our multilingual team quickly setup a targeted French campaign aimed at reaching the French Canadian market for key destinations and product classes specified by the client. We executed extensive keyword research and creative development to produce a highly relevant and targeted campaign that would give the client an edge within this competitive industry. Despite a tight time frame within which to launch the campaign, we were able to launch in time for the client's peak season. We structured the campaign to be easily scalable such that promotions and additional regions could be rapidly integrated to take advantage of seasonal market fluctuations.

The Results

As a result of continuous testing and optimization of bids, keywords and ad text, the campaign quickly delivered strong results leading the client and agency to extend our mandate. Additionally the client has tripled the budget since working with us and requested that the we expand the campaign to include additional destinations. We scaled the campaign to drive incremental targeted traffic causing the client's revenue from pay-per-click activities to increase by 272% while maintaining a strong ROI. What began as a one-month test has become an integral part of the client's French-language online marketing strategy and is now well into its eighth month with cost-per-transaction outperforming the target by 35%.

Testimonial

"Bloom is the ultimate agency resource when it comes to search engine marketing, with proactive, involved customer service and definite expertise that adds value to any interactive advertising offering. When your clients are looking for results, Bloom is an ally you can count on."

- President of Partner Advertising Agency for Car Rental Company

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