My pleasure, thanks for dropping by and commenting.

I totally agree that examples like these should not cause people to ignore other lead generation or marketing venues but rather like you said, learn how to integrate them to gain incremental opportunities.

My pleasure, thanks for dropping by and commenting.

I totally agree that examples like these should not cause people to ignore other lead generation or marketing venues but rather like you said, learn how to integrate them to gain incremental opportunities.

First off, thanks for the hat tip. Always glad to help offer tips to others on how to more effectively manage content streams. :)

I agree that there's tremendous potential for businesses in using social media platforms, if they recognize that the goal here is not chasing hot leads, but developing meaningful relationships. As you pointed out in your example, Xurxo, by lending help to Justin, you not only gained exposure to him as a potential resource for taking a business issue off his plate – the management of his AdWords campaign – but your interaction impressed him enough that he's now broadcasting information about your company to his tribe.

Of course, that doesn't mean that traditional approaches to marketing have to be tossed out in favour of these new platforms. Instead, all that is need is a better integration and consistent message being spread across both.

Great story, Xurxo. Thanks for sharing and demonstrating an example of the potential behind plaforms like Twitter.

Social media and the possibilities it offers is definitely like a buffet. With so much choice (and buzz) being offered, the trick is to be able to cut through the noise and find the signal.

Tools like Socialoomph are great to do just that. Thanks for pointing it out!

Each business has its own Twitter strategy (no right or wrong) but the common theme you pointed out is:
-Active Engagement
– Being Accessible to customers and potential customers,
—-Creating the means for quick response.
——Offering VIP Service to those conected. (Private Feed Accounts)

Twitter offers more than just 140 characters. and is not simply a sign on the internet wall. Good to hear your positive experience. Keep them coming!

Mike

PS… If a program similar to socialoomph is used (free), a person can have daily message to the inbox for chosen keywords. So many options.. its like a buffet. :)

That's a good point – twitter can also be a great resource for finding information quickly from your network. It seems like common sense, but it's so easy to overlook these opportunities.