Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Tag Archive: adwords
Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
Keywords & AdWords Attribution: Give credit to the right keywords, at the right time
In our third series on applying attribution to Google Adwords, we’re going to explain how the keywords you use affect…
Google AMPs up AdWords and the GDN
Faster is better, at least where mobile page loading time is concerned. In May, Google extended its Accelerated Mobile Pages…
Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
How to Stop Fretting About Your AdWords Quality Score
How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…
