Bloom Search Marketing Blog

A Blog on Paid Search Marketing, Web Analytics, and Online Marketing

AdWords Now Shows Separate Metrics for Google and Search Partners

As announced on their AdWords blog yesterday, Google is now giving advertisers more insights into their AdWords campaigns by adding the ability to view campaign statistics for Google Search and Search Partners separately. It’s about time!

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Canada’s Political Parties: Do They “Get” Paid Search?

With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.

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Google Adwords Quality Score Updates Go Live in a Few Days

Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see…

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Search Volume Data in Google’s Keyword Tool? No You’re Not Dreaming!

Search volume data in Google’s Keyword Tool? This is some cruel joke right? Nope, see for yourself…

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Bloom Gets Better Business Bureau Accreditation

We’re proud to announce that Bloom is now an accredited BBB business. Given the high value we place on ethics, reliability and building a name that can be trusted in our industry, we felt that an accreditation by the Better Business Bureau would be a perfect fit for the way we do business.

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Bloom Finds New Home in a Lofty Space

We’re excited to announce that on July 1st, Bloom will be moving to a new home. After quite a bit of searching, we recently took possession of a cool loft space in the Chateau Saint-Ambroise, a trendy and creatively stimulating building in one of Montreal’s chic and newly revamped neighbourhoods.

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A blog on PPC, Web Analytics, and Online Marketing by Bloom - a team of paid search marketing strategists. We welcome you to learn more about us, our services, contact us or follow us @makeitbloom

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