Make it Bloom!

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing [...]

If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make sure your ads keep running.
On February 19th, Google announced an upcoming update to their display [...]

In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords in their AdWords account have become “inactive for search” despite implementing best practices and advanced optimization techniques. To make matters worse, Google in some cases requires them to pay upwards of $6 per click or [...]

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this stage, this is a unique feature to Yahoo and there are some great explanations on how it works on Yahoo’s blog and as well as some additional discussion here and here. Essentially, once you activate [...]

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail.
I recommend testing a combined strategy [...]