Bloom Search Marketing Blog

Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

Today we noticed a new feature in our clients’ AdWords accounts – the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.

We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.

Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?

This week I had the pleasure of interviewing Étienne Garbugli owner of Kotsego, a user-centered web design agency specializing in web usability design and testing, landing page optimizations and heuristic evaluations.

If you’re using AdWords Editor 6.5 to manage multiple accounts, you may have experienced some frustrations with the bugs discovered with the new Keyword Opportunities feature when loading an account as an MCC. Well, it’s now fixed with the 6.5.1 update.