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Category: Yahoo! Search Marketing

Yahoo Minimum Bids No Longer Fixed at $0.10

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing [...]

Yahoo Conversion Assists – Better Data, Smarter Bidding

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this stage, this is a unique feature to Yahoo and there are some great explanations on how it works on Yahoo’s blog and as well as some additional discussion here and here. Essentially, once you activate [...]

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News, views and opinions on search marketing by Bloom - a team of paid search marketing strategists. We welcome you to learn more about us, our services and to get in touch with us.

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