Bloom Search Marketing Blog

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing model introduced last year, Yahoo is letting us know “they like quality”. Well Yahoo, we [...]

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this stage, this is a unique feature to Yahoo and there are some great explanations on how it works on Yahoo’s blog and as well as some additional discussion here and here. Essentially, once you activate [...]