Category: Tips & Strategies
Get More Conversions by Giving Fewer Choices
by Xurxo Vidal
Find out why giving more choices on your landing pages will result in fewer conversions not more!
Continue Reading →Supersize Your CTR and Quality Score on Brand New PPC Campaigns
by Xurxo Vidal
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Continue Reading →How Exact Match Keywords Can Kill Your Quality Score
by Xurxo Vidal
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
Continue Reading →5 Ways to Track Offline Conversions from Your PPC Efforts
by Xurxo Vidal
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
Continue Reading →Putting the Short Tail to Work
by Xurxo Vidal
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail.
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