Get More Conversions by Giving Fewer Choices
Find out why giving more choices on your landing pages will result in fewer conversions not more!
A Blog on Paid Search Marketing, Web Analytics, and Online Marketing
Find out why giving more choices on your landing pages will result in fewer conversions not more!
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail.
I recommend testing a combined strategy [...]
A blog on PPC, Web Analytics, and Online Marketing by Bloom - a team of paid search marketing strategists. We welcome you to learn more about us, our services, contact us or follow us @makeitbloom