Bloom Search Marketing Blog

Find out why giving more choices on your landing pages will result in fewer conversions not more!

Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.

Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail.
I recommend testing a combined strategy [...]