News, Views and Insights by Bloom Search Marketing
If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make [...]
In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords in their AdWords account have become “inactive for search” despite implementing best practices and advanced optimization techniques. To make matters worse, Google in some cases requires them to pay upwards of $6 per click or [...]
News, views and opinions on search marketing by Bloom - a team of paid search marketing strategists. We welcome you to learn more about us, our services and to get in touch with us.
