Bloom Search Marketing Blog

As announced on their AdWords blog yesterday, Google is now giving advertisers more insights into their AdWords campaigns by adding the ability to view campaign statistics for Google Search and Search Partners separately. It’s about time!

Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see…

Search volume data in Google’s Keyword Tool? This is some cruel joke right? Nope, see for yourself…

There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and landing pages in your ad groups and then displaying your ads on search queries relevant [...]

After experiencing a few hickups with our AdWords access this morning, when I was able to log back in, I was pleasantly surprised to see that Google has started rolling out an updated version of the MCC (My Client Center) Dashboard. So far, I like what I see. Especially that they’ve updated it with features [...]

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]