Bloom Search Marketing Blog

Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.

Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.

Find out how your quality score in Google AdWords helps determine what position your ad will appear in.

Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.

How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords – the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.

Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.