Make it Bloom!

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and [...]

After experiencing a few hickups with our AdWords access this morning, when I was able to log back in, I was pleasantly surprised to see that Google has started rolling out an updated version of the MCC (My Client Center) Dashboard. So far, I like what I see. Especially that they’ve updated it with features [...]

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Despite the added complications and work this will cause, Google is actually doing everyone a favor in [...]

If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make sure your ads keep running.
On February 19th, Google announced an upcoming update to their display [...]