Bloom Search Marketing Blog

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Learn more…

In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords in their AdWords account have become “inactive for search” despite implementing best practices and advanced optimization techniques. To make matters worse, Google in some cases requires them to pay upwards of $6 per click or [...]

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this stage, this is a unique feature to Yahoo and there are some great explanations on how it works on Yahoo’s blog and as well as some additional discussion here and here. Essentially, once you activate [...]

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail. I recommend testing a combined [...]

It’s with great pleasure and pride that we celebrate Bloom’s one year anniversary today. To commemorate this milestone, we’d like to introduce our new blog where we’ll feature news, views, insights and other topics related to the search engine marketing world, focusing on paid search, as well as what’s new with our company. We’d also [...]