Bloom Search Marketing Blog

Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see…

Search volume data in Google’s Keyword Tool? This is some cruel joke right? Nope, see for yourself…

We’re proud to announce that Bloom is now an accredited BBB business. Given the high value we place on ethics, reliability and building a name that can be trusted in our industry, we felt that an accreditation by the Better Business Bureau would be a perfect fit for the way we do business.

There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and landing pages in your ad groups and then displaying your ads on search queries relevant [...]

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]

We’re always looking to find tools that help us do stuff quicker, better and more efficiently. One of those tools is Highrise by 37Signals – a web based CRM/Contact Manager.