Bloom Search Marketing Blog

We’re excited to announce that we’re hiring! We’re currently looking for an experienced PPC Account Manager to help us manage our growth and expansion.

In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.

Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

Today we noticed a new feature in our clients’ AdWords accounts – the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.

Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?

This week I had the pleasure of interviewing Étienne Garbugli owner of Kotsego, a user-centered web design agency specializing in web usability design and testing, landing page optimizations and heuristic evaluations.