Make it Bloom!

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!We’re proud to announce that Bloom is now an accredited BBB business. Given the high value we place on ethics, reliability and building a name that can be trusted in our industry, we felt that an accreditation by the Better [...]

There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and landing pages in your ad groups and then displaying your ads on search queries relevant [...]

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]

At least in our case! We’re always looking to find tools that help us do stuff quicker, better and more efficiently. We especially love things that allow us to streamline the day-to-day business tasks of running our search marketing agency and allow our team to focus on our clients and their paid search campaigns. One [...]

As if staying on top of your Adwords quality score wasn’t tricky enough with all the recent updates (AKA Google Slaps), Google now plans to factor in site load times into their calculation of advertisers’ Adwords quality scores. Despite the added complications and work this will cause, Google is actually doing everyone a favor in [...]