Bloom Search Marketing Blog

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum reserve bids prices will no longer be fixed at $0.10. By eliminating fixed minimums on their quality based pricing model introduced last year, Yahoo is letting us know “they like quality”. Well Yahoo, we like [...]

If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make sure your ads keep running. On February 19th, Google announced an upcoming update to their [...]

SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses search as a marketing channel to share opinions and expertise and the results provide some insights into where the industry is, how it has grown, how it is expected to grow, as well as future [...]