Make it Bloom!

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature gives Google the ability to spend any unused portion of your maximum daily budget by analyzing your ads, keywords, and [...]

After experiencing a few hickups with our AdWords access this morning, when I was able to log back in, I was pleasantly surprised to see that Google has started rolling out an updated version of the MCC (My Client Center) Dashboard. So far, I like what I see. Especially that they’ve updated it with features [...]

We recently announced that you could follow Bloom’s tweets on Twitter, but to give things a more personal touch you can now follow our individual tweets:
To follow Martin’s tweets:
http://www.twitter.com/mperron
To follow Xurxo’s tweets:
http://www.twitter.com/XurxoVidal
Looking forward to seeing you there!

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for new advertisers to obtain a “Good” or even “Great” quality score. Recently we’ve encountered a higher instance of clients approaching us after their Adwords account had been “Google slapped” so to speak. Some of these [...]

At least in our case! We’re always looking to find tools that help us do stuff quicker, better and more efficiently. We especially love things that allow us to streamline the day-to-day business tasks of running our search marketing agency and allow our team to focus on our clients and their paid search campaigns. One [...]