Bloom Search Marketing Blog

If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs that differ from your actual landing page URL, you may need to review your campaign and update it to make sure your ads keep running.
On February 19th, Google announced an upcoming update to their display [...]

In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords in their AdWords account have become “inactive for search” despite implementing best practices and advanced optimization techniques. To make matters worse, Google in some cases requires them to pay upwards of $6 per click or [...]